In the publishing industry, an imprint is a brand name under which a work is published. Publishing is the process of production and dissemination of Literature or Information &ndash the activity of making information available for public view For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a One single publishing company may have multiple imprints; the different imprints are used by the publisher to market the work to different demographic consumer segments. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of Demographics or demographic data refers to selected population characteristics as used in government Marketing or opinion research or the Demographic profiles Consumers refers to individuals or households that use goods and services generated within the economy. A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company.

It can also refer to a finer distinction than "edition"—used to distinguish, for example different printings, or printing runs of the same edition, or to distinguish the same edition produced by a different publisher or printer. In Printmaking, an edition is a number of prints struck from one plate usually at the same point in time Printing is a process for reproducing text and image typically with ink on Paper using a printing press A printer is a company that provides commercial Printing services often also offering Typesetting and Book-binding services With the creation of the "ISBN" identification system, which is assigned to a text prior to its printing, a different imprint has effectively come to mean a text with a different ISBN—if one had been assigned to it.

Examples of imprints

Below are a few examples of imprints, sorted by publishing company in alphabetical order, showing the diversity of imprints and how widely they are used in the publishing industry. This list is intended to show examples, not be a comprehensive list, so no more than a few imprints per publishing house are given. Notice that it is possible for imprints to be organized under a publisher that is itself an imprint of an even larger publishing house.

Incorrect use of the word on websites

The word imprint or masthead is sometimes used on international websites. For the music movie see Tokyo Pop. Tokyopop, stylized TOKYOPOP, and formerly known as Mixx, is a distributor licensor Wharton School Publishing (known colloquially as WSP is a publishing house a division of The Wharton School and Pearson Education. Workman Publishing Company is a publisher of primarily non-fiction print and audio books along with calendars with annual sales of over $25 million Workman Publishing Company is a publisher of primarily non-fiction print and audio books along with calendars with annual sales of over $25 million Workman Publishing Company is a publisher of primarily non-fiction print and audio books along with calendars with annual sales of over $25 million Workman Publishing Company is a publisher of primarily non-fiction print and audio books along with calendars with annual sales of over $25 million Workman Publishing Company is a publisher of primarily non-fiction print and audio books along with calendars with annual sales of over $25 million Workman Publishing Company is a publisher of primarily non-fiction print and audio books along with calendars with annual sales of over $25 million This is usually a mistake based on the incorrect translation of German websites which are required by German law to contain an "Impressum" (legals, website details).

See also

• Vanity label