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This article is about the Japanese motor corporation. For other uses, see Honda (disambiguation).
Honda Motor Company, Limited
Honda Giken Kogyo Kabushiki-gaisha
本田技研工業株式会社
Type Public TYO: 7267 NYSE: HMC
Founded September 24, 1948
Headquarters Flag of Japan Tokyo, Japan
Key people Soichiro Honda, Founder
Takeo Fukui, CEO
Industry Automobile & Truck manufacturer & Motorcycle
Products automobiles, trucks, motorcycles, scooters, ATVs, electrical generators, robotics, marine equipment, jets and jet engines, and lawn and garden equipment. A public company usually refers to a company that is permitted to offer its registered securities ( Stock, bonds, etc The, or TSE, located in Tokyo, Japan, is the second largest Stock exchange market in the world by market value second only to the New York Stock The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. Events 622 - Prophet Muhammad completes his hegira from Mecca to Medina. Year 1948 ( MCMXLVIII) was a Leap year starting on Thursday (link will display the 1948 calendar of the Gregorian calendar. officially, is one of the 47 prefectures of Japan and located on the eastern side of the main island Honshū. For a topic outline on this subject see List of basic Japan topics. Sōichirō Honda (本田 宗一郎 Honda Sōichirō, November 17, 1906 &ndash August 5, 1991) was a Japanese Engineer Takeo Fukui (福井 威夫 Takeo Fukui; November 28, 1944 -) is the president and CEO of Honda Motor Co For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" This article is about the semi-truck For the North American use of the word see Pickup truck. Manufacturing (from Latin manu factura, "making by hand" is the use of tools and labor to make things for use or sale MotorCycle is the title of a 1993 album by Rock band Daniel Amos, released on BAI Records. In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need MotorCycle is the title of a 1993 album by Rock band Daniel Amos, released on BAI Records. A scooter is a style of two-wheeled motor vehicle traditionally defined by characteristics such as a step-through frame wheels less than 16" in diameter and an engine located An all-terrain vehicle (ATV is defined by the American National Standards Institute (ANSI as a vehicle that travels on low pressure tires with a seat that is straddled by In Electricity generation, an electrical generator is a device that converts Mechanical energy to Electrical energy, generally using Electromagnetic See also Robot Robotics is the science and technology of Robots and their design manufacture and application While most Boats on the water today are powered by Diesel engines and Sail power and gasoline engines are also popular it is perfectly feasible to power boats A jet aircraft is an Aircraft propelled by Jet engines Jet aircraft fly much faster than Propeller -powered aircraft and at higher altitudes -- as high as Landscape maintenance (or groundskeeping) is the art and vocation of keeping a landscape healthy clean safe and attractive typically in a garden, yard Honda and Acura brands. Acura (アキュラ Akyura is the luxury vehicle division of Japanese automaker Honda Motor Company.
Revenue ▲ $94. In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services 24 billion USD (2007)[1]
Net income ▲ $5. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Net income is equal to the Income that a firm has after subtracting costs and Expenses from the total Revenue. 0 billion[1] USD (2006)
Employees 167,231 (2007)
Website Honda.com
Logos for Honda automobiles and Honda motorcycles.
 
Logos for Honda automobiles and Honda motorcycles.
Logos for Honda automobiles and Honda motorcycles. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages

Honda Motor Company, Limited (本田技研工業株式会社 Honda Giken Kōgyō Kabushiki-gaisha?, Honda Technology Research Institute Company, Limited) listen (help·info), shortened to Honda is a multinational corporation, engine manufacturer and engineering corporation headquartered in Japan. Multinational corporation ( MNC) or transnational corporation ( TNC) is a Corporation or enterprise that manages Production or delivers Manufacturing (from Latin manu factura, "making by hand" is the use of tools and labor to make things for use or sale For a topic outline on this subject see List of basic Japan topics.

The company manufactures automobiles and motorcycles, trucks, scooters, robots, jets and jet engines, ATV, water craft, electrical generators, marine engines, lawn and garden equipment, and aeronautical and other mobile technologies. MotorCycle is the title of a 1993 album by Rock band Daniel Amos, released on BAI Records. This article is about the semi-truck For the North American use of the word see Pickup truck. A scooter is a style of two-wheeled motor vehicle traditionally defined by characteristics such as a step-through frame wheels less than 16" in diameter and an engine located A robot is a mechanical or Virtual Artificial agent In practice it is usually an electro-mechanical system which by its appearance or movements A jet aircraft is an Aircraft propelled by Jet engines Jet aircraft fly much faster than Propeller -powered aircraft and at higher altitudes -- as high as An all-terrain vehicle (ATV is defined by the American National Standards Institute (ANSI as a vehicle that travels on low pressure tires with a seat that is straddled by In Electricity generation, an electrical generator is a device that converts Mechanical energy to Electrical energy, generally using Electromagnetic Honda's line of luxury cars are branded Acura in North America and China. Acura (アキュラ Akyura is the luxury vehicle division of Japanese automaker Honda Motor Company. More recently they have ventured into mountain bikes.

Honda is the 5th largest automobile manufacturer in the world as well as the largest engine-maker in the world, producing more than 14 million internal combustion engines each year. The word million In standard English, the -lli- in million is pronounced with an l-sound followed by a The internal combustion engine is an engine in which the Combustion of Fuel and an Oxidizer (typically air occurs in a confined space called a Currently, Honda is the second largest manufacturer in Japan behind Toyota and ahead of Nissan[[2]]

Honda is headquartered in Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. The, or TSE, located in Tokyo, Japan, is the second largest Stock exchange market in the world by market value second only to the New York Stock The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. is the capital city of Fukuoka Prefecture and is situated on the northern shore of the island of Kyūshū in Japan, across American Honda Motor Co. is based in Torrance, California. Honda Canada Inc. is headquartered in the Scarborough district of Toronto, Ontario, and is building new corporate headquarters in Markham, Ontario, scheduled to relocate in 2008. Honda Canada Incorporated is the Canadian unit of Honda of Japan. Markham ( pronounced /ˈmɑrkəm/ 2006 population 261573 is a town located in the Regional Municipality of It was originally planned to be located in Richmond Hill, Ontario, but delays led them to look elsewhere. Richmond Hill ( 2006 population 162704 2007 Estimate 177587 The act expanded Richmond Hill's borders annexing parts of Whitchurch Township, Markham [2]Hero Honda, a joint venture between India's Hero Group and Honda, is the largest manufacturer of two wheelers in the world. Hero Honda Motors Limited, based in Delhi, India, is the world's largest manufacturer of Motorcycles sup>1 India, officially the Republic of India (भारत गणराज्य inc-Latn Bhārat Gaṇarājya; see also other Indian languages) is a country Hero Cycles Limited, based in Ludhiana Punjab India, is the largest Bicycle and related products manufacturing company of India MotorCycle is the title of a 1993 album by Rock band Daniel Amos, released on BAI Records. Honda of Canada Manufacturing is based in Alliston, Ontario. Honda of Canada Mfg is located in Alliston, Ontario and is the Automobile manufacturing division of Honda Canada Inc Alliston Ontario is a community in Simcoe County in the Canadian province of Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars India Ltd, Hero Honda Motorcycles India Ltd, Dongfeng Honda Automobile Company in China and Honda Atlas Cars Pakistan. Dongfeng Honda Automobile Company is a Joint venture between the Dongfeng Motor Corporation and Honda Motor Company. The Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited, Japan and the Atlas Group, Pakistan.


Contents

Leadership

Racing history

Motorcycle

Main article: Honda Racing Corporation
Honda Racing Corporation logo
Honda Racing Corporation logo

Honda Racing Corporation (HRC) was formed in 1982. Sōichirō Honda (本田 宗一郎 Honda Sōichirō, November 17, 1906 &ndash August 5, 1991) was a Japanese Engineer is a former CEO of Honda Motor; he had served the position until 1998 Takeo Fukui (福井 威夫 Takeo Fukui; November 28, 1944 -) is the president and CEO of Honda Motor Co Honda Racing Corporation (HRC is a division of the Honda Motor Company formed in 1982. Honda Racing Corporation (HRC is a division of the Honda Motor Company formed in 1982. Honda Racing Corporation (HRC is a division of the Honda Motor Company formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.

Soichiro Honda, being a race driver himself, could not stay out of international motorsport. In 1959, Honda entered five motorcycles into the Isle of Man TT race, at that time the most prestigious motorcycle race in the world. TT Race History Motor racing began on the Isle of Man in 1904 with the Gordon Bennett Car Trials and were originally restricted to touring automobiles While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first Grand Prix victories in the 125 and 250 cc classes. Stanley Michael Bailey Hailwood MBE, GM ( April 2 1940 &ndash March 23 1981) was a British Grand Overview A Road Racing World Championship Grand Prix was first organized by the Fédération Internationale de Motocyclisme (FIM in 1949 A cubic centimetre or cubic centimeter (symbol cm3 —the abbreviation cc, though widely used is deprecated is a commonly used unit of Volume Hailwood would later pick up their first senior TT wins in 1966 and 1967. The 1967 Isle of Man Tourist Trophy is generally acknowledged to be one of the most dramatic TT races of all time Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 380 cc bikes.

1979 saw Honda return to Grand Prix motorcycle racing with their exotic, monocoque-framed, four-stroke NR500. Overview A Road Racing World Championship Grand Prix was first organized by the Fédération Internationale de Motocyclisme (FIM in 1949 Monocoque, from the French for single ( mono) and shell ( coque) is a construction technique that supports structural load by using an object's external Today Internal combustion engines in cars, Trucks motorcycles aircraft construction machinery and many others most commonly use a four-stroke cycle. NR500 was an innovative racing Motorcycle developed by Honda HRC in 1978 to compete in Grand Prix motorcycle racing. The NR500 featured elongated cylinders each with 8 valves and with connecting rods in pairs, in an attempt to comply with the FIM rules which limited engines to four cylinders. The Fédération Internationale de Motocyclisme (FIM International Motorcycling Federation) is the governing body of motorcycle racing Honda engineered the elongated cylinders in an effort to provide the valve area of an 8-cylinder engine, hoping their four-stroke bike would be able to compete against the now dominant two-stroke racers. The two-stroke Internal combustion engine differs from the more common Four-stroke engine by completing the same four processes (intake compression combustion exhaust Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed. For the 1982 season, Honda debuted their first two stroke race bike, the NS500 and in 1983, Honda won their first 500 cc Grand Prix World Championship with Freddie Spencer. The 1983 Grand Prix motorcycle racing season was the 35th FIM Overview A Road Racing World Championship Grand Prix was first organized by the Fédération Internationale de Motocyclisme (FIM in 1949 Freddie Spencer (born December 20, 1961 in Shreveport, Louisiana) known by the nickname Fast Freddie, is an American former Since then, Honda has become a dominant marque in motorcycle Grand Prix.

In motocross, Honda has claimed 24 motocross world championships. Motocross is a form of Motorcycle sport or All-terrain vehicle racing held on enclosed Off road circuits

Automobile

See also: Honda F1
Honda re-entered Formula One in 2006 after buying the British American Racing team.
Honda re-entered Formula One in 2006 after buying the British American Racing team. Honda Racing F1 Team is a Formula One team run by Japanese car manufacturer Honda. "F1 2006" redirects here For the video games based on the 2006 Formula One season see F1 06 & F1 CE. British American Racing was a Formula One constructor that competed in the sport from 1999 to 2005

Honda entered Formula One as a constructor for the first time in the 1964 season at the German Grand Prix with Ronnie Bucknum at the wheel. The 1964 Formula One season included the 15th FIA Formula One World Championship season which commenced on May 10 and ended on October 25 after The 1964 German Grand Prix was a Formula One race held at Nürburgring on August 2, 1964. Ronnie Bucknum ( April 5, 1936 - April 23, 1992) was an American racecar driver born in Alhambra California. 1965 saw the addition of Richie Ginther to the team, who scored Honda's first point at the Belgian Grand Prix, and Honda's first win at the Mexican Grand Prix. The 1965 Formula One season included the 16th FIA Formula One World Championship season which commenced on January 1, 1965, and ended on Paul Richard "Richie" Ginther (born in Granada Hills, California, 5 August 1930 - died 20 September 1989 in Results from the 1965 Formula One Belgian Grand Prix held at Spa-Francorchamps on June 13, 1965 Classification Results from the 1965 Formula One Mexican Grand Prix held at Mexico City on October 24, 1965. 1967 saw their next win at the Italian Grand Prix with John Surtees as their driver. The 1967 Formula One season included the 18th FIA Formula One World Championship season which commenced on January 2, 1967, and ended on The 1967 Italian Grand Prix was a Formula One race held at the Autodromo Nazionale Monza on September 10, 1967 Classification Motorcycle racing career Born in Tatsfield, Surrey, Surtees was the son of a south London motorcycle dealer In 1968, Jo Schlesser was killed in a Honda RA302 at the French Grand Prix. The 1968 Formula One season included the 19th FIA Formula One World Championship season which commenced on January 1, 1968, and ended on Joseph Schlesser ( May 18, 1928 in Liouville France The 1968 French Grand Prix was a Formula One race held at Rouen-Les-Essarts on July 7, 1968. This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year. The United States of America —commonly referred to as the

After a learning year in 1965, Honda-powered Brabhams dominated the 1966 French Formula Two championship in the hands of Jack Brabham and Denny Hulme. Origins The Brabham team was founded by Jack Brabham and Ron Tauranac, who met in 1951 while both were successfully building and racing cars in their native Formula Two, abbreviated to F2, was a type of Formula racing. Sir John Arthur "Jack" Brabham, AO, OBE (born April 2 1926) is an Australian former racing driver who was Formula One Denis Clive "Denny" Hulme OBE ( 18 June 1936 &ndash 4 October 1992) was a New Zealand car racer the 1967 As there was no European Championship that season, this was the top F2 championship that year. In the early 1980s Honda returned to F2, supplying engines to Ron Tauranac's Ralt team. Ron Tauranac was the Australian designer for Formula 1 driver Jack Brabham from 1962 until Brabham's retirement as a driver at the end of the 1970 season RALT was a manufacturer of single-seater Racing cars founded by ex- Jack Brabham associate Ron Tauranac after he sold out his interest in Brabham Tauranac had designed the Brabham cars for their earlier involvement. They were again extremely successful. In a related exercise, John Judd's Engine Developments company produced a turbo "Brabham-Honda" engine for use in IndyCar racing. Judd is a name brand of engines produced by Engine Developments Ltd It won only one race, in 1988 for Bobby Rahal at Pocono. Robert "Bobby" Woodward Rahal (born January 10 1953 in Medina Ohio) is an American Auto racing team owner and former driver spending most of

Honda returned to Formula One in 1983, initially with another Formula Two partner, the Spirit team, before switching abruptly to Williams in 1984. Spirit was a Formula One constructor from Britain. They were official entrants in 25 grands prix in 1983 and 1984 In the late 1980s and early 1990s, Honda powered cars won six consecutive Formula One Constructors Championships. WilliamsF1 won the crown in 1986 and 1987. Not to be confused with Frank Williams Racing Cars, formed by Frank Williams 1967 The 1986 Formula One season was the 37th FIA Formula One World Championship season The 1987 Formula One season was the 38th FIA Formula One World Championship season Honda switched allegiance again in 1988. New partners Team McLaren won the title in 1988, 1989, 1990 and 1991. McLaren, founded in 1963 by New Zealander Bruce McLaren (1937&ndash1970 is a Formula One team based in Woking, Surrey, UK The 1988 Formula One season was the 39th FIA Formula One World Championship season The 1989 Formula One season was the 40th FIA Formula One World Championship season The 1990 Formula One season was the 41st FIA Formula One World Championship season The 1991 Formula One season was the 42nd FIA Formula One World Championship season Honda withdrew from Formula One at the end of 1992, although the related Mugen-Honda company maintained a presence up to the end of 1999, winning four races with Ligier and Jordan Grand Prix. Mugen_Decaljpg|Mugen Power|thumb|right]] Mugen Motorsports ( M-TEC Co Ligier is a French Automobile maker created by former racing driver and rugby player Guy Ligier. Early history Jordan's success in lower formulae inspired the creation of a Formula One programme for the 1991 season.

Honda debuted in the CART IndyCar World Series as a works supplier in 1994. Champ Car, was the name for a class and specification of cars used in American Championship Car Racing for many decades primarily for use in the Indianapolis The engines were far from competitive at first, but after development, the company powered six consecutive drivers championships. In 2003, Honda transferred its effort to the rival IRL IndyCar Series. The Indy Racing League, better known as IRL, is the sanctioning body of a predominantly American based Open-wheel racing series. The IndyCar Series is the premier series of the Indy Racing League. In 2004, Honda-powered cars overwhelmingly dominated the IndyCar Series, winning 14 of 16 IndyCar races, including the Indianapolis 500, and claimed the IndyCar Series Manufacturers' Championship, Drivers' Championship and Rookie of the Year titles. The Indianapolis 500-Mile Race, often shortened to Indianapolis 500 or Indy 500, and historically known simply as "The 500" is an American In 2006, Honda became the sole engine supplier for the IndyCar Series, including the Indianapolis 500. In the 2006 Indianapolis 500, for the first time in Indianapolis 500 history, the race was run without a single engine problem. The 90th Indianapolis 500 was held on Sunday May 28, 2006. Sam Hornish Jr [3]

During 1998, Honda considered returning to Formula One with their own team. The project was aborted after the death of its technical director, Harvey Postlethwaite. Dr Harvey Postlethwaite ( March 4, 1944 – April 15, 1999) was a British engineer and Technical Director of several Formula One teams Honda instead came back as an official engine supplier to British American Racing (BAR) and Jordan Grand Prix. British American Racing was a Formula One constructor that competed in the sport from 1999 to 2005 Honda bought a stake in the BAR team in 2004 before buying the team outright at the end of 2005, becoming a constructor for the first time since the 1960s. Honda won the 2006 Hungarian Grand Prix with driver Jenson Button. The 2006 Hungarian Grand Prix was a Formula One motor race held on August 6, 2006 at the Hungaroring, Budapest. Jenson Alexander Lyons Button, often called Jense, (born 19 January, 1980) is a British Formula One racing driver from England

Downhill mountain biking

See also: Honda RN-01 G-cross

Honda has also built a Downhill racing bike, known as the Honda RN-01. The Honda RN-01 G-Cross is a Mountain bike produced by Honda specifically for downhill racing events Downhill biking ( DH) is a Gravity -assisted Time trial Mountain biking event Honda have taken on several people to pilot the bike, among them is Greg Minnaar. Greg Minnaar (born November 13, 1981 in Pietermaritzburg) is a South African former World Champion mountain bike racer competing in The team is known as Team G Cross Honda. The key feature of this bike is the gearbox, which replaces the standard Derailleur found on most bikes. Derailleur gears are a variable-ratio transmission system commonly used on Bicycles consisting of a chain, multiple Sprockets and a

Strategy and public image

2006 Honda Accord
2006 Honda Accord

During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the US. The Honda Accord is series of midrange Automobile manufactured by Honda since 1976 and sold in most automotive markets throughout the world Sao Paulo Stock Exchangejpg|thumb| Virtual market arena where buyer and seller are not present and trade via intemediates and electronical information Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the US and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. “BCG” redirects here For other uses see BCG (disambiguation. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. The term learning curve refers to the graphical relation between the amount of Learning and the time it takes to learn It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope. Economies of scope are conceptually similar to Economies of scale.

2004 Honda Super Cub
2004 Honda Super Cub

The second story is told in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the US market. Honda Super Cub (originally the Honda C100 or Honda 50) also known as the Honda Cub, is a 49 cc 4-stroke motorbike first manufactured As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the US market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability (and hard work) of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the US was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their US base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Supercub. The City and County of San Francisco is the fourth most populous city Honda Super Cub (originally the Honda C100 or Honda 50) also known as the Honda Cub, is a 49 cc 4-stroke motorbike first manufactured

Honda Outboard motor on a pontoon boat
Honda Outboard motor on a pontoon boat

The most recent school of thought on Honda’s strategy was put forward by Gary Hamel and C. K. Prahalad in 1989. An outboard motor is a propulsion system for smaller Boats General uses Outboard motors for a Boat are developed as a self-contained A pontoon is a flat-bottomed Boat or the floats used to support a structure on water Gary Hamel, a graduate of Andrews University (1975 and the Ross School of Business at the University of Michigan (1990 is a Founder of Coimbatore Krishnarao Prahalad (pronounced as Pra-huh-laadh (b Creating the concept of core competencies with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. Core competency is something that a firm can do well and that meets the following three conditions It provides consumer benefits It is not easy for competitors to imitate For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds.

Honda's entry into the US motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business schools worldwide. A business school is a university-level institution that confers degrees in Business Administration

Its first entrance into the pickup segment, the lightduty Ridgeline, won Truck of the Year from Motor Trend magazine in 2006 (also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors). The Honda Ridgeline is a Mid-size Sport utility truck produced by the Japanese automaker Honda. Motor Trend is one of the oldest Automobile magazines still publishing. In the USA Motor Trend magazine was the first to give a Car of the Year award doing so to Cadillac in 1949 (the earliest awards were

Initiatives

Although a relatively small manufacturer compared to the other Japanese automakers, Honda is the largest engine maker in the world. Honda has a number of firsts in many categories, including the first engine to meet the 1970 US Clean Air Act (1975 CVCC), the first luxury Japanese car (1987 Legend) and motorcycle (2006 Gold Wing bikes) equipped with an airbag, as well as the first mid-size pickup truck with independent rear suspension (2006 Ridgeline). With info translated from the entry for Honda Legend in the Japanese Wikipedia: The Honda Legend is a Full-size Luxury car made by the Japanese Independent suspension is a broad term for any Automobile suspension system that allows each wheel on the same Axle to move vertically (i The Honda Ridgeline is a Mid-size Sport utility truck produced by the Japanese automaker Honda.

The 2006 Ridgeline was a reintroduction of the concept of a Uni-Body truck. The Honda Ridgeline is a Mid-size Sport utility truck produced by the Japanese automaker Honda. Earlier examples of this concept are the Subaru Brat, Volkswagen Rabbit pick-up, and Dodge Rampage/Plymouth Scamp. The Subaru BRAT (an Acronym for B i-drive R ecreational A ll-terrain T ransporter was a pickup version of the Subaru Leone The name Volkswagen Caddy has been used by the Volkswagen Group to describe four different Caddy models Typ 14 was derived from the Volkswagen The Dodge Rampage was a Subcompact Pickup truck based on Chrysler 's L platform.

Honda has also pioneered new technology in its HA-420 HondaJet that allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs. The HondaJet is the first aircraft developed by the Honda Motor Company that will be made available to the General aviation market

Honda's robot ASIMO (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps. is a Humanoid robot created by Honda Motor Company. Standing at 130 Centimeters (4 feet 3 Inches) and weighing 54 Kilograms (119

Hybrid vehicles

Honda Motor Company, Ltd. announced that it has three hybrid vehicles in the works, including a new small hybrid scheduled for introduction in early 2009. Since Honda discontinued its two-seat Insight hybrid in 2006, the company has been known to be planning a new hybrid vehicle, but until now the details have been scarce. According to Honda, the new vehicle will be the most affordable hybrid to date and will be offered as a 5-passenger, 5-door hatchback. Honda expects to sell 200,000 of the vehicles each year, with half of those sales in the United States. [4]

Honda is also planning to introduce a hybrid version of its Fit [5], as well as another unique small hybrid vehicle based on the CR-Z sports car concept that it introduced at the 2007 Tokyo Motor Show. The Honda CR-Z ( C ompact R enaissance Z ero is a gasoline-electric hybrid Automobile developed and planned for production by The is a biennial Auto show held in October-November at the Makuhari Messe, Chiba City, Japan for cars motorcycles and commercial vehicles [6]

Marketing

Honda's official slogan is "The Power of Dreams", however it has never used this to sell their products. It was Mr. Honda's belief that well built products will sell themselves. Many of Honda's most remarkable advertising campaigns have been released for the UK market, and have not been broadcast in North America except on the internet.

In 2003, Honda released its Cog advertisement in the UK and on the Internet. Cog was a television advertisement for the Honda Accord, made with minimal CGI and no trick photography The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The Internet is a global system of interconnected Computer networks To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from the Honda Accord. A Rube Goldberg machine is a deliberately overengineered Apparatus that performs a very simple task in a very indirect and convoluted fashion To the despair of the engineers at Honda, all the parts were taken from two of only six hand assembled pre-production models of the Accord. Pre-production cars are vehicles that allow the Automaker to find problems before a new model goes on sale to the public The ad depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline, "Isn't it nice when things just. Gary Edward "Garrison" Keillor (born August 7, 1942) is an American Author, Storyteller, Humorist, . . work?" It took 606 takes to get it perfect. [7]

In 2004, they produced the Hate Something advert, which is still shown on British television now, usually immediately followed by a shortened version of the 2005/2006 Impossible Dream advert.

In 2006, Honda released its Choir advertisement, for the UK and the internet. This featured a 60-person choir who sang the car noises as film of the Honda Civic are shown.

In December 2005, Honda released The Impossible Dream a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles. Honda's Impossible Dream is a panoramic 2 minute long television commercial that was launched on December 2 2005 in the United Kingdom While singing The Impossible Dream (The Quest), a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles; a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. " The Impossible Dream (The Quest " is a Popular song composed by Mitch Leigh, with lyrics written by Joe Darion. The hot air balloon is the oldest successful human-carrying Flight technology The song is from the 1960s musical "Man Of La Mancha", sung by Andy Williams. Man of La Mancha is a musical with a book by Dale Wasserman, lyrics by Joe Darion and music by Mitch Leigh. Howard Andrew "Andy" Williams (born December 3 1927 in Wall Lake Iowa) is an American pop singer

In Australia, Honda advertised heavily during most motor racing telecasts, and were the official sponsor of the 2006 FIA Formula 1 telecast on broadcaster channel "Ten". In fact, they were the only manufacturer involved in the 2006 Indy Racing League season. The Indy Racing League, better known as IRL, is the sanctioning body of a predominantly American based Open-wheel racing series. In a series of adverts promoting the history of Honda's racing heritage, Honda claimed they "built" cars that won 72 Formula 1 Grand Prix. Detractors scoffed and called it "false advertising", saying that nearly all those victories were claimed by Honda powered (engined) machines, with the cars themselves designed and built by Lotus F1, Williams F1 and McLaren F1 teams respectively. However, former and current staff of the McLaren F1 team have repeatedly proclaimed that Honda contributed more than just engines and provided various chassis, tooling and aerodynamic parts as well as funding. Ayrton Senna, arguably the greatest F1 driver of all time, repeatedly stated that Honda probably played the most significant role in his three world championships. Ayrton Senna da Silva ( pronounced, March 21, 1960 &ndash May 1, 1994) was a Brazilian racing driver and triple He had immense respect for founder, Soichiro Honda and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world".

For the last several years, during model close-out sales for the current year before the start of the new model year, Honda's advertising has featured an animated character known simply as Mr. The model year of a product is a number used to describe approximately when a product was produced Opportunity, voiced by Rob Paulsen. This article is about the voice actor Rob Paulsen For the Fight Club character Robert Paulson see Fight Club. The casual looking man talks about various deals offered by Honda and ends with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him then him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. Also, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine. Tetris (Тетрис is a Video puzzle game originally designed and programmed by Alexey Pajitnov in June 1985 while working for the Dorodnicyn Thomas the Tank Engine is a Fictional Anthropomorphic Tank locomotive created by the Rev

As part of their marketing campaign, Honda is an official partner and sponsor of Major League Soccer. Major League Soccer ( MLS) is the top-flight professional Soccer league in the United States and Canada with 14 teams 13 in the U

In late 2006 Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut suit that resembles him, etc. is a Humanoid robot created by Honda Motor Company. Standing at 130 Centimeters (4 feet 3 Inches) and weighing 54 Kilograms (119 An astronaut or cosmonaut (космона́вт) is a person trained ), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please".

Honda also sponsored ITV's coverage of Formula One in the UK for 2007. ITV Sport is a Sport producer and brand name owned by ITV plc. However they have announced they will not continue in 2008 due to the sponsorship price requested by ITV being too high.

In May 2007, focuses on their strengths in racing and the use of the Red H badge — a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats — even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey. " while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.

The following year, at the beginning of 2008, Honda release it's latest advert - the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the FCX Clarity, a hydrogen powered car. The 90 second advert features large scale puzzles, involving Rubik's cubes, large shapes and a 3-dimensional puzzle. The Rubik's Cube is a Mechanical puzzle invented in 1974 by Hungarian Sculptor and Professor of Architecture Ernő Rubik

On 29 May 2008, Honda - in partnership with Channel 4 - broadcast a live advertisement. Events 363 - Roman Emperor Julian defeats the Sassanid army in the Battle of Ctesiphon, under the walls of the 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Channel 4 is a public-service Television and Radio broadcaster in the United Kingdom centred around a television channel of the same name which began Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand It showed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D and A in mid-air. Parachuting, also known as skydiving is where a person jumps from enough height so that he can deploy a fabric Parachute and land safely Spain () or the Kingdom of Spain (Reino de España is a country located mostly in southwestern Europe on the Iberian Peninsula. This live advertisement is generally agreed to be the first of its kind on British television. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic The advert lasted three minutes

Facilities (partial list)

Japan

United States

North American Facilities List and description

Canada

Plant 2: Ridgeline, Acura MDX, Civic sedan

Mexico

United Kingdom

CR-Vs gen 2 was made here for eastcoast US while west coast US got Japan built CR-Vs

Belgium

Brazil

Colombia

Thailand

Turkey

Malaysia

Philippines

Pakistan

Argentina

India

Vietnam

Robots

ASIMO at Expo 2005 in Japan
ASIMO at Expo 2005 in Japan

ASIMO is the part of Honda's Research & Development robotics program. Ghent (ˈɡɛnt Gent ʝɛnt in Dutch, Gand in French, and formerly Gaunt in English) is a City and a The Kingdom of Belgium is a Country in northwest Europe. It is a founding member of the European Union and hosts its headquarters as well as those Manaus is a largest city in the Amazonia Brazil and capital of Amazonas State. Amazonas (amaˈzonas is a state of Brazil, located in the northern part of the country Sumaré is a city in the State of São Paulo, Brazil. The population in 2004 was 225308 and the area is 153 ( is a state in Brazil. It is the major industrial and economic powerhouse of the Brazilian economy Gebze (Ancient name Dakibyza) is an industrial town in Kocaeli Province, Turkey. Penang (pəˈnæŋ Malay: Pulau Pinang) is a state in Malaysia, located on the northwest coast of Peninsular Malaysia Tan Sri Dato' Loh Boon Siew 1915-1995 (Chinese 駱文秀 also known as “Mr Honda” was a Penangite Tycoon and the first sole distributor of Honda This article is about the province For the city see Batangas City. ( lahor is the capital of the Pakistani province of Punjab and is the second largest city in Pakistan after Karachi. Sialkot ( Urdu / Punjabi:) the capital of Sialkot District, is a city situated in the north-east of the Punjab province in (ڪراچي) is the largest city in Pakistan. It is the world's second largest city proper behind Mumbai in terms of population which exceeds 10 million Sheikhupura or Shekhupura ( Urdu: شيخوپورہ formerly Kot Dayal Das (Urdu کوٹ دیال داس is an industrial city in the Zárate is a city in the northeast of the. It lies on the western shore of the Paraná River, from Buenos Aires. Gurgaon (गुड़गांव is the sixth largest City in the Indian state of Haryana. Haryana (हरियाणा Punjabi: ਹਰਿਆਣਾ hərɪjaːɳaː is a state in northern India. Uttar Pradesh (उत्तर प्रदेश اتر پردیش pronounced, Translation: Northern Province) referred to as '''U Dong Anh (Đông Anh is a district (''huyện'' of Hanoi, the capital city of Vietnam. Hanoi ( Vietnamese: Hà Nội Hán Tự: 河[[wikt 内|内]], estimated population 3398889 (2007, is the Capital of Vietnam Vĩnh Phúc Province ( Hán Tự: 永[[wikt 福|福]] is a province in the Red River Delta of northern Vietnam. Expo 2005 was the World's Fair held in Aichi Prefecture, Japan, east of the city of Nagoya. is a Humanoid robot created by Honda Motor Company. Standing at 130 Centimeters (4 feet 3 Inches) and weighing 54 Kilograms (119 It is the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the Honda P series. The P-series is a chronological progression of prototype Humanoid robots as developed by Honda. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small astronaut wearing a backpack, and can walk on two feet in a manner resembling human locomotion, at up to 6 km/h (3. A centimetre ( American spelling: centimeter, symbol cm) is a unit of Length in the Metric system, equal to one hundredth An astronaut or cosmonaut (космона́вт) is a person trained Bipedalism is a form of Terrestrial locomotion where an organism moves by means of its two rear limbs Walking (also called ambulation) is the main form of Animal Locomotion on land, distinguished from Running and crawling 7 mph). It is the world's only humanoid robot able to ascend and descend stairs independently. [9] However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off of a staircase.

See also

Notes on sources

References

  1. ^ a b HONDA MOTOR CO., LTD. REPORTS CONSOLIDATED FINANCIAL RESULTS FOR THE FISCAL FOURTH QUARTER AND THE FISCAL YEAR ENDED MARCH 31, 2007. Retrieved on 2008-00-14.
  2. ^ Mangion, Patrick (08-27), “Markham saves Honda deal”, Yorkregion. com: 1, <http://www.yorkregion.com/article/44477> 
  3. ^ Last Lap Victory for Franchitti Seals 2007 IndyCar Title. Retrieved on 2008-01-14. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1129 - Formal approval of the Order of the Templar at the Council of Troyes.
  4. ^ http://corporate.honda.com/press/article.aspx?id=4510
  5. ^ http://automobiles.honda.com/fit/
  6. ^ http://www.eere.energy.gov/news/news_detail.cfm/news_id=11391
  7. ^ Lights! Camera! Retake!. Telegraph. Retrieved on 2008-01-05. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1477 - Battle of Nancy: Charles the Bold is killed and Burgundy becomes part of France.
  8. ^ Honda Europe - Gent (HTML). Retrieved on 2008-05-18. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1152 - Henry II of England marries Eleanor of Aquitaine.
  9. ^ Frequently asked questions about ASIMO [1], Retrieved February 28, 2007

External links

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Dictionary

Honda

-proper noun

  1. a Japanese automotive manufacturer.
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