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Herbert Bayard Swope (January 5, 1882 - June 20, 1958) was a U.S. editor and journalist. Events 1477 - Battle of Nancy: Charles the Bold is killed and Burgundy becomes part of France. Year 1882 ( MDCCCLXXXII) was a Common year starting on Sunday (link will display the full calendar of the Gregorian calendar (or a Common Events 451 - Battle of Chalons: Flavius Aetius ' defeats Attila the Hun. Year 1958 ( MCMLVIII) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. The United States of America —commonly referred to as the Born in St. Louis, Missouri, he was the younger brother of businessman Gerard Swope. Gerard Swope ( December 1, 1872 - November 20, 1957) was a US He was the first recipient of the Pulitzer Prize for Reporting in 1917. The Pulitzer Prize for Reporting was awarded from 1917 to 1947 He is known for his quote, "I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time. " He is also the person credited with coining the phrase "Cold War". Cold War is the state of conflict tension and competition that existed between the United States and the Soviet Union (USSR and their respective allies from the

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