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Hallmark Licensing, Inc.
TypePrivate
Founded1910
Headquarters2501 McGee Street
Kansas City, MO 64108
Revenue▲ $4. Year 1910 ( MCMX) was a Common year starting on Saturday (link will display calendar of the Gregorian calendar (or a Common year starting Kansas City Missouri only Items for the metro area Kansas City Kansas or North Kansas City MO should go on their respective pages In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services 4 billion (2007)
Employees16,000
Websitehttp://www.hallmark.com

Hallmark Cards is a privately owned American company based in Kansas City, Missouri. Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages The United States of America —commonly referred to as the Kansas City Missouri only Items for the metro area Kansas City Kansas or North Kansas City MO should go on their respective pages Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States. A greeting card is an illustrated folded card featuring an expression of friendship or other sentiment The United States of America —commonly referred to as the Approximately 50% of greeting cards sent in the United States every year are manufactured by Hallmark. Christmas is the #1 selling holiday in terms of Hallmark Cards sales.

Contents

Background

Joyce C. Hall, founder of Hallmark Cards.
Joyce C. Hall, founder of Hallmark Cards.

Founded in 1910 by 18-year-old Joyce C. Hall selling postcards, by 1915 the company was known as Hall Brothers and sold Valentine's Day and Christmas cards. Joyce Clyde Hall ( August 29, 1891 &ndash October 29, 1982) American businessman was the founder of Hallmark Cards. Valentine's Day or Saint Valentine's Day is a Holiday celebrated on February 14 In 1917, Hall and his brother Rollie invented modern wrapping paper when they ran out of traditional colored tissue paper. Year 1917 ( MCMXVII) was a Common year starting on Monday (link will display the full calendar of the Gregorian calendar (or a Common year

In 1928, the company adopted the name "Hallmark", after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card and promoting it in ad campaigns, a practice the company continues to the present day. A hallmark is a mark or series of marks struck on items made of precious metals &mdash Platinum, Gold, Silver and in some nations Palladium London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. In 1931, the Canadian William E. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Coutts Company, Ltd. , a major card maker, became an affiliate of Hall Brothers, which was Hall Brothers' first international business venture.

In 1944, it adopted its current slogan, "When you care enough to send the very best. " It was created by a salesman at a meeting. The cocktail napkin on which it was originally handwritten is on display at the company headquarters. In 1951, Hall sponsored a television program for NBC that gave rise to the Hallmark Hall of Fame, which has won 78 Emmy Awards. Year 1951 ( MCMLI) was a Common year starting on Monday. Events of 1951 January The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's Hallmark Hall of Fame is a long-running irregularly scheduled anthology program on American Television. Hallmark now has its own cable television channel, the Hallmark Channel which was established in 2001. The Hallmark Channel is a Cable television network that broadcasts in over 100 countries For a period of about 15 years, Hallmark owned a stake in the Spanish language network Univision. Univision is a Spanish-language television network in the United States and Puerto Rico.

In 1954, the company name was changed from Hall Brothers to Hallmark. In 1958, William E. Coutts Company, Ltd. was acquired by Hallmark; until the 1990s, Hallmark's Canadian branch was known as "Coutts Hallmark".

Employees

Worldwide, Hallmark has more than 18,000 full-time employees. About 4,500 Hallmarkers work at the Kansas City headquarters and about 9,900 are associated full-time with the U. S. personal expression business.

Management

The current chairman is Donald J. Hall, and the current president and CEO is his son, David E. Hall.

Creative resources

Hallmark's creative staff consists of around 800 artists, designers, stylists, writers, editors and photographers. Together they generate more than 19,000 new and redesigned greeting cards and related products per year. The company offers more than 48,000 products in its model line at any one time.

Products and services

Hallmark offers or has offered the following products and services:

Greeting Cards

Gift Products

Publications

Hallmark School Store

Alvirne High School in Hudson, New Hampshire, operates the only Hallmark school store in the United States. Studio cards were tall narrow humorous greeting cards which became popular during the 1950s Maxine is a comic character featured on Hallmark greeting cards and other products Hoops & Yoyo are a pair of animated characters featured on Hallmark Cards. Oliver Christianson, also known as Revilo is a cartoonist who has worked with Hallmark Cards among others England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland An entrepreneur is a person who has possession over a company enterprise, or Venture, and assumes significant accountability for the inherent risks and the outcome Andrew Brownsword (born 1947 is an English Entrepreneur, developing his fortune through Greeting cards and gifts and latterly hotel development who is A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Road Rovers is an American Animated television series written and produced by Tom Ruegger that premiered on Kids' WB on Alvirne High School is located in the town of Hudson New Hampshire with an enrollment of approximately 1500 students from grades 9-12 Hudson is a town in Hillsborough County, New Hampshire, United States. Besides normal food and beverage items, the "Bronco Barn" store also sells Hallmark cards. The store is run by students in Marketing I and Marketing II classes, and is open to students all day and after school. [2]

Subsidiaries

Hallmark owns:

Hallmark Music

In the mid-1980s, the company started the music division, issuing compilation albums by a number of popular artists. In 2004, Hallmark entered into a licensing agreement with Somerset Entertainment to produce Hallmark Music CDs. It also runs Halls, an upscale department store at the Country Club Plaza in Kansas City and Crown Center. A department store is a Retail establishment which specializes in selling a wide range of products without a single predominant merchandise line.

In addition, it is the property manager of Crown Center adjacent to its headquarters, owns lithographer Litho-Krome Co. Lithography is a method for Printing using a plate or stone with a completely smooth surface , and corporate loyalty and gift certificate issuer Hallmark Insights (formerly the Gift Certificate Center). Scrip is any Substitute for Currency which is not Legal tender and is often a form of credit.

Former subsidiaries

Hallmark photographic collection

The Hallmark Photographic Collection was donated to the Nelson-Atkins Museum of Art in Kansas City, Missouri. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. RHI Entertainment is an American producer of Television movies and Miniseries, founded in the 1980s by Robert Halmi Jr Univision is a Spanish-language television network in the United States and Puerto Rico. Univision is a Spanish-language television network in the United States and Puerto Rico. Year 1986 ( MCMLXXXVI) was a Common year starting on Wednesday (link displays 1986 Gregorian calendar) Year 1992 ( MCMXCII) was a Leap year starting on Wednesday (link will display full 1992 Gregorian calendar) The Hallmark Photographic Collection was amassed by Hallmark Cards. The Nelson-Atkins Museum of Art is an art museum in Kansas City, Missouri.

Legal Problems

On September 6, 2007, Paris Hilton filed an injunction lawsuit against Hallmark Cards Inc. An injunction is an Equitable remedy in the form of a Court order, whereby a party is required to do or interact with in certain ways all right or to refrain from In law a lawsuit is a civil action brought before a Court in which the party commencing the action the Plaintiff, seeks a legal or equitable remedy A hallmark is a mark or series of marks struck on items made of precious metals &mdash Platinum, Gold, Silver and in some nations Palladium in U.S. District Court over the unlawful use of her picture and catchphrase "That's hot" on a greeting card. The United States district courts are the general Trial courts of the United States federal court system. Law is a system of rules enforced through a set of Institutions used as an instrument to underpin civil obedience politics economics and society An image (from Latin imago) or picture is an artifact usually two-dimensional that has a similar appearance to some subject &mdashusually A greeting card is an illustrated folded card featuring an expression of friendship or other sentiment The card is titled "Paris's First Day as a Waitress" with a photo of Hilton's face on a cartoon of a waitress serving a plate of food, with a Hilton's dialogue bubble, "Don't touch that, it's hot. A photograph (often shortened to photo) is an Image created by Light falling on a light-sensitive surface usually Photographic film or an electronic The word cartoon has various meanings based on several very different forms of Visual art and Illustration. Food is any substance usually composed primarily of Carbohydrates Fats water and/or Proteins that can be eaten or drunk by an A dialogue (sometimes spelled dialog) is a reciprocal Conversation between two or more entities. " (which had a registered trademark on Feb. A trademark or trade mark, represented by the symbols ™ and ®, or mark is a distinctive sign or indicator used by an individual 13, 2007). Hilton's attorney Brent Blakely said that the infringement damages would be based on profits from the $2. In Law, damages refers to the money paid or awarded to a Claimant (England Pursuer (Scotland or Plaintiff (US following a successful 49 cards. Julie O'Dell said that Hallmark used the card as parody, protected under fair use law. A parody (ˈpɛɹədiː US, [ˈpaɹədiː] UK) in contemporary usage is a work created to mock comment on or poke fun at an original work its subject Fair use is a doctrine in United States copyright law that allows limited use of copyrighted material without requiring permission from the rights holders such as use for Law is a system of rules enforced through a set of Institutions used as an instrument to underpin civil obedience politics economics and society [5]

Neil Armstrong sued Hallmark Cards in 1994 after they used his name and a recording of "one small step" quote in a Christmas ornament without permission. Neil Alden Armstrong (born August 5 1930 is a former American Astronaut, Test pilot, University Professor, and United States The lawsuit was settled out of court for an undisclosed amount of money which Armstrong donated to Purdue. The case caused Armstrong and NASA to be more careful about the usage of astronaut names, photographs and recordings, and to whom he has granted permission. The National Aeronautics and Space Administration ( NASA, ˈnæsə is an agency of the United States government, responsible for the nation's public space program An astronaut or cosmonaut (космона́вт) is a person trained For non-profit and government public-service announcements, he will usually give permission.

See also

External links

References

  1. ^ Forever Friends Official Website
  2. ^ "Alvirne High School students have the opportunity to operate the only Hallmark high school store in the United States."
  3. ^ Marketers find opportunities for better targeting, ROI :: BtoB Magazine
  4. ^ http://pressroom.hallmark.com/subsidiary_fact_sheet.html
  5. ^ Yahoo.com, Paris Hilton sues over 'That's hot' card
Cardmaking is the Craft of handmaking Greeting cards Many people with interests in allied crafts such as Scrapbooking and Stamping have begun " Hallmark holiday " is a disparaging term used predominantly in the United States, to describe a Holiday that exists primarily for commercial purposes rather
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