Grupo Modelo S. A. B. de C. V.
Type	Public, BMV GMODELO
Founded	1922
Headquarters	Mexico City, Mexico
Key people	Antonino Fernandez (Chairman of the Board), Carlos Fernandez (CEO)
Industry	Brewery
Products	Beer
Employees	40,617 (2005)
Website	Official Site

A bottle of Corona made for European export. A public company usually refers to a company that is permitted to offer its registered securities ( Stock, bonds, etc Year 1922 ( MCMXXII) was a Common year starting on Sunday of the Gregorian calendar. Mexico City (in Spanish: Ciudad de México, México DF, México or simply Méjico) is the Capital city of Mexico The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" A brewery is a dedicated building for the making of Beer, though beer can be made in the home and has been for much of beer's history In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea Employment is a Contract between two parties, one being the employer and the other being the employee. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages

Grupo Modelo is a large brewery in Mexico. A brewery is a dedicated building for the making of Beer, though beer can be made in the home and has been for much of beer's history The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America. It is owned by the Mitchell group with the chairwoman Micaela Mitchell. It maintains a large part of the Mexican beer export market and produces top-selling imported beer in the United Kingdom, United States and Canada (via a joint venture with Constellation Brands). The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The United States of America —commonly referred to as the Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page A joint venture (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together Constellation Brands Inc, headquartered in Fairport New York, is a large international producer and marketer of beverage alcohol brands with a large portfolio of Its export brands include Corona, Modelo, and Pacífico. Corona (labeled Corona Extra) is a Lager brewed in Mexico by Grupo Modelo. Grupo Modelo is a large Brewery in Mexico. It is partly owned by the Mitchell group with the chairwoman Micaela Mitchell Cerveza Pacífico Pacifico Clara (its full name is a pilsner that first was brewed in 1900 when three Germans opened the Cerveceria del Pacifico brewery in Mazatlan ^[1] Grupo Modelo also brews brands intended solely for the domestic Mexican market, including Victoria (a recent advertising campaign for this brand was centered on the fact that it is unavailable abroad); Estrella (a local beer found only in western Mexico); and León and Montejo (originally local to Yucatán but now available nationwide). Yucatán is one of the 31 states of Mexico, located on the north of the Yucatán Peninsula. Grupo Modelo has marketshare of 56% in Mexico^[1] company owned by the Mexican Partners (direct descendants of the founders of the company) of Grupo Modelo. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. ^[1] Until the 60s Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.

Products

Corona

Main article: Corona (beer)

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This content has an uncertain copyright status and is pending deletion. Corona (labeled Corona Extra) is a Lager brewed in Mexico by Grupo Modelo. You can comment on its removal.

Corona (labeled Corona Extra, but seldom referred to as such) is the top selling beer in Mexico and is one of the top-selling beers worldwide. Available in over 150 countries, it is also Mexico's leading export brand. It was first brewed in 1925 by Cerveceria Modelo on the tenth anniversary of the brewery, and is a pilsner. Pilsner, sometimes pilsener or simply pils, is a Pale lager, developed in the 19th century in the city of Pilsen, Bohemia ( In 1926 the brewery decided to bottle the beer in quarter bottles and decided to go with clear instead of dark bottles. In 1997, Corona Extra became the top-selling imported beer in the United States, surpassing Heineken. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar The United States of America —commonly referred to as the Heineken is a Dutch 5% abv Pale lager, made by Heineken International since 1873

Corona beer is available in a variety of bottled presentations, ranging from the 250-mL ampolleta (labeled Coronita and just referred as the cuartito) up to the 940-mL Corona Familiar (known as the caguama or ballena). A draught version also exists, as does canned Corona in some markets. Draught beer (also known as draft beer or tap beer) has several related though slightly different understandings

Unlike many beers, Corona is bottled in a clear bottle, increasing the opportunity for spoilage. Exposure to sunlight significantly damages the taste of beer, yielding a taste that is often described as "skunky". This is the result of the essential hop oils spoiling due to UV exposure. Ultraviolet ( UV) light is Electromagnetic radiation with a Wavelength shorter than that of Visible light, but longer than X-rays However, during distribution, Corona is not typically stored in direct sunlight. Grupo Modelo, brewers of Corona, have most available quality certifications including ISO 9001 and 14001.

Corona beers are straw colored and have a very mild flavor with little if any hop bitterness. Corona contains 4. 6% alcohol by volume, 148 calories, while Corona Light has 3. Alcohol by volume (abbreviated as abv or ABV) is a standard measure of how much alcohol ( Ethanol) is contained in an Alcoholic beverage 7% alcohol by volume, 105 calories.

Victoria

Victoria is a 4% abv Vienna lager first brewed in Toluca, México, in 1865 by Compañía Toluca y México. Alcohol by volume (abbreviated as abv or ABV) is a standard measure of how much alcohol ( Ethanol) is contained in an Alcoholic beverage Vienna lager is a style of Lager Beer. It was developed by brewer Anton Dreher in Vienna in 1841. Mexico State or State of Mexico (often abbreviated to " Edomex " from Estado de México in Spanish) is a state in the Grupo Modelo bought out Compañía Toluca y México in 1935.

It is generally sold in standard 325-ml bottles and 950-ml caguamas; a smaller 150-ml bottle exists, but it is rare. The labels of all its presentations depict Gambrinus holding aloft a frothing mug. Gambrinus is a Legendary king of Flanders, and an unofficial Patron saint of Beer or beer Brewing.

Pacífico

Pacífico is a 4. 5% abv pale lager originally brewed in Mazatlán, Sinaloa. Mazatlán ( IPA: zat ˈlan is a city in the Mexican state of Sinaloa; the surrounding Municipio (municipality for which Sinaloa is one of the 31 states of Mexico. Geography Sinaloa is bordered to the north by Sonora and Chihuahua; to the south The name means Pacific. The Pacific Ocean is the largest of the Earth 's Oceanic divisions The picture on the bottle is the Deer Islands off the coast of Mazatlán surrounded by a lifesaver.

Negra Modelo

Negra Modelo is a 6% abv Vienna lager first brewed in Mexico by Austrian immigrants. Vienna lager is a style of Lager Beer. It was developed by brewer Anton Dreher in Vienna in 1841. The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America. Austria (Österreich ( officially the Republic of Austria (Republik Österreich Immigration refers to the movement of people among countries While the movement of people has existed throughout human history at various levels modern immigration implies long-term It was first sold on draft in 1926.

Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark Gold Label. In 2002, Negra Modelo was awarded "Hot Brand" by Impact magazine in the imports category. ^[2]

Corona/Modelo and the movies

Corona and Modelo beers have been seen in many movies: Point Break, The Fast and the Furious, Cocktail, The Thomas Crown Affair and many other international films. Point Break is a 1991 Action film directed by Kathryn Bigelow and starring Keanu Reeves, Patrick Swayze and Gary Busey The Fast and the Furious is a 2001 car film starring Paul Walker, Michelle Rodriguez, Jordana Brewster and Vin Diesel Cocktail is a film released by Touchstone Pictures in 1988. Cocktail stars Tom Cruise as a talented bartender who finds love while working The Thomas Crown Affair is a 1999 Heist film by John McTiernan, a Remake of the 1968 film of the same name The popularity of the 'Modelo' brand is not only international - it is now among the most expensive. Negra Modelo has also been seen in "First Snow" with Guy Pearce, and was drunk by "Prison Break" character Mahone at 1h:17m into the film. First Snow is a 2007 thriller starring Guy Pearce and directed by Mark Fergus. Prison Break is an American action / Serial drama television series that premiered on the Fox Broadcasting Company on August 29 2005

See also

• Corona (beer)
• Mexican beer
• María Asunción Aramburuzabala

References

External links

• Corona bottle makers fired for forming an independent union

• Official Grupo Modelo website in English
• Official Grupo Modelo web site in Spanish
• RateBeer
• UNC research article regarding beer spoilage
• Corona Loses Trade Mark Battle
• about.com entry on mexican beer