Googleshare is a measure of mindshare based on the results of Google search engine queries. Mind share, or the development of consumer awareness or popularity is one of the main objectives of Advertising and Promotion. Google Inc is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online It is a percentage measuring how closely one thing belongs to another according to page counts returned by Google (similar measures using other search engines are possible). Google Inc is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online The idea was proposed by Steven Berlin Johnson in a 2002 weblog post, and the term was coined by Gene Smith. Steven Berlin Johnson (born June 6, 1968) is an American Popular science Author. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. A blog (a contraction of the term " Web log " is a Web site, usually maintained by an individual with regular entries of commentary descriptions of
For example you can query Google for "Beatles" and "Paul", versus "Beatles" and "Ringo", and see who has a higher Googleshare for "Beatles". The Beatles were a pop and rock band from Liverpool, England formed in 1960 Sir James Paul McCartney, MBE (born 18 June 1942 is an English rock Singer, Bass guitarist songwriter Composer, Ringo Starr, MBE (born Richard Starkey on 7 July 1940 is an English Musician, Singer, Songwriter and Actor All one needs to do is calculate the percentage of the page count with the extra keyword, compared to the page count without the extra keyword.
The calculation in this example runs as follows.
|
Query |
Hits |
|
Beatles |
4,990,000 |
|
Beatles + Ringo |
790,000 |
"Ringo"'s Googleshare of "Beatles" is therefore (790000 / 4990000) * 100 = 15. 83%; over 15% of webpages mentioning "Beatles" also mention "Ringo". Compared to other randomly selected names, this is high -- we can therefore assume "Ringo" and "Beatles" are somehow connected.
External links
- Centuryshare: Displays the Googleshare for a given keyword throughout the century (by querying for keyword + 1900, keyword + 1901, and so on).
- Steven Berlin Johnson's blog post proposing the idea
- Gene Smith's post coining the term "Googleshare"
- Gayduel.com, a web site which uses Googleshare to rank how "gay" names and keywords are on the Internet (e. g. ranks celebrities higher if they have been the subject of gay rumors)
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