| Go | ||
|---|---|---|
| IATA GO |
ICAO GOE |
Callsign Go Flight |
| Founded | 1998 | |
| Ceased operations | 2002 | |
| Hubs | London Stansted | |
| Fleet size | 28 | |
| Destinations | mainland Europe | |
| Headquarters | London Stansted | |
| Key people | Barbara Cassani, Bob Ayling, Rod Eddington | |
Go Fly was the name of an award-winning British airline, trading as "Go", which was purchased by easyJet in May 2002 for the equivalent of $545 million[1]. An airline provides air transport services for Passengers or Freight, generally with a recognized operating certificate or license EasyJet Airline Company Limited, styled as easyJet, is a low cost airline based at London Luton Airport.
Contents |
History
In November 1997, British Airways announced that, under the project name of Operation Blue Sky, it would launch its own low cost airline[2] in order to meet the changing demand for air travel in Europe. British Airways plc ( is the national Airline and Flag carrier of the United Kingdom and one of the largest in Europe According to British Airways' CEO, Bob Ayling, the new airline would, "quickly become a favourite with the budget traveller" via its pricing scheme and available flights[3]. Bob Ayling is a British businessman who has been involved in many high profile companies and organisations The new airline would be run separately from British Airways as a wholly owned subsidiary and would compete in the European low-cost market, dominated by Ryanair, easyJet and Debonair. Ryanair (,) is an Irish Airline with headquarters in Dublin and its biggest operational base at London Stansted Airport in the UK Debonair was a British airline operating mainly from London Luton Airport offering flights to and from Spain, France, Germany and
Barbara Cassani, who had been the British Airways General Manager in New York and had been credited with turning around the airline's flagging fortunes on the transatlantic market in the early 1990s, was chosen by Bob Ayling to set up the new venture. Barbara Ann Cassani, CBE, (born July 22 1960) is an American businesswoman The airline was named Go Fly in February 1998 after a lengthy debate over how to choose a name that would best suit the positioning of this new airline, which was already facing challenges from easyJet[4] and Virgin[5], among others.
The fleet consisted of Boeing 737s, initially acquired via lease from Philippine Airlines[6]. WikipediaWikiProject Aircraft. Please see WikipediaWikiProject Aircraft/page content for recommended layout Philippine Airlines Inc (abbreviated PAL) also known historically as Philippine Air Lines, is the national airline of the Philippines
On 22 May 1998, Go flew for the first time, from its base at Stansted Airport to Rome Ciampino. London Stansted Airport is a passenger Airport located in the Uttlesford District of the English County of Essex about 38 miles (61 Rome Ciampino Airport ( Italian: Aeroporto di Roma-Ciampino or Giovan Battista Pastine Airport) is a joint Civilian, commercial In March 2001, Go expanded its UK operations and opened a second base in Bristol, bringing low cost travel to England's South West for the first time[7]. Bristol ( ˈbrɪstəl is a city, Unitary authority and ceremonial county in South West England, west of London
2001 was important to Go for other reasons, in June of that year a management buyout, led by Cassani with the cooperation of 3i, a European venture capital company [8]. In December of 2001, Go reported that it had carried 57. 3% more passengers in December 2001 then in the previous year [9].
Relationship with British Airways
Go was very much the brain child of Bob Ayling and when he left British Airways, Go's future was rendered shaky[10]. In November 2000, under new chief Rod Eddington, British Airways announced that it planned to sell Go[11]. Sir Roderick Ian Eddington (born 1950 Perth, Western Australia) is an Australian businessman While no concrete reason was ever provided, rising fuel costs and a desire to focus on their core service have been cited as reasons for BA's desire to sell.
Estimated gains from the sale fluctuated, and in January 2001 British Airways admitted that its initial estimates may have been incorrect and that they now estimated Go to be worth only £200m [12]. With the revised forecasts, there seemed to be an increase in pressure to sell Go as soon as possible, possibly within two months.
When the deal with private equity firm 3i became official in June 2001, the airline's management team remained in place[13] due, in part, to 3i's recognition of the fact that it was this team that had launched and operated the airline so successfully in a challenging environment.
Merger with easyJet
On 16 May 2002, easyJet announced that it would buy Go for £374 million to expand its own operations[14]. EasyJet Airline Company Limited, styled as easyJet, is a low cost airline based at London Luton Airport. By December 2002, easyJet and Go operated under one Air Operators Certificate (AOC) and in April 2003 the airlines operated as one, fully under the easyJet brand. Although it was initially reported that Cassani might seek to block the deal with easyJet, but that did not happen[15]. She did not accept a position with the new entity and in November 2003, Barbara Cassani published Go, An Airline Adventure, which chronicled the airline's existence.
Fleet
27 Boeing 737-300's and 1 BAe 146/ Avro RJ
References
- ^ Cowell, Alan. "World Business Briefing / Europe: Britain: Discount Airlines Merge", New York Times, 2002-05-17. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. Events 1521 - Edward Stafford 3rd Duke of Buckingham, is executed for Treason. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ Burnham Finney, Paul. "Business Travel; Hong Kong's Huge New Airport, Chek Lap Kok, is Set to Open in April, Tourist Slump and all", New York Times, 1997-12-31. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar Events 406 – Vandals, Alans and Suebians cross the Rhine, beginning an invasion of Gallia. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ "New BA Low-Cost Airline Meets Legal Threat", BBC News, 1997-11-17. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar Events 284 - Diocletian is proclaimed emperor by his soldiers Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ the easyJet case against Operation Blue Sky. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ Sorkin, Andrew Ross. "Nurturing a No-Frills Airline", New York Times, 1999-09-19. Year 1999 ( MCMXCIX) was a Common year starting on Friday (link will display full 1999 Gregorian calendar) Events 335 - Dalmatius is raised to the rank of Caesar by his uncle Constantine I. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ Kingsley-Jones, Max. "Blue Sky Prepares for Launch as PAL 737-300s are Secured", Flight, 1998-01-28. Year 1998 ( MCMXCVIII) was a Common year starting on Thursday (link will display full 1998 Gregorian calendar) Events 1077 - Walk to Canossa: The Excommunication of Henry IV Holy Roman Emperor is lifted Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ "Go to Bring Low Airfares to the South West", Bristol International, 2001-03-09. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. Events 590 - Bahram Chobin is crowned as king Barham VI of Persia. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ "Go Flies Away From Parent Company BA", 4NI, 2001-06-15. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. Events 763 BC - Assyrians record a Solar eclipse that will be used to fix the Chronology of Mesopotamian history Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ "3I Go Fly Dec passengers up 57 pct yr-on-yr", ADVFN, 2002-1-4. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ "Outlook: Eddington Axes Ayling's Legacy. But Will it Work?", The Independent, 2000-11-07. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. Events 1492 - The Ensisheim Meteorite the oldest Meteorite with a known date of impact strikes the Earth around noon in a Wheat Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ "BA to sell Go Airline as Profits Surge", BBC News, 2000-11-06. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. Events 355 - Roman Emperor Constantius II promotes his cousin Julian to the rank of Caesar, entrusting him with Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ Harrison, Michael. "BA admits Sale of Go May Raise Just £200m", The Independent. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ Levy, Alan. "All Signals Go: Airline Sold", The Prague Post, 2001-06-20. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. Events 451 - Battle of Chalons: Flavius Aetius ' defeats Attila the Hun. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ "Circular Regarding Proposed Acquisition of Go", 2002-05. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
- ^ Kemp, Kenny. "Cassani: I Won't Stop Takeover of Go; UK Businesswoman of the Year", The Sunday Herald, 2002-05-12. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. Events 1191 - Richard I of England marries Berengaria of Navarre. Retrieved on 2008-01-16. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate.
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