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Global village is a term coined by Wyndham Lewis in his book America and Cosmic Man (1948). Percy Wyndham Lewis ( November 18, 1882 &ndash March 7, 1957) was an English painter and Author (he dropped However, Herbert Marshall McLuhan also wrote about this term in his book The Gutenberg Galaxy: The Making of Typographic Man (1962). The global village is a term probably coined by Marshall McLuhan, first recorded in his 1962 book The Gutenberg Galaxy. The format of the book—a mosaic The book is unusual in its design His book describes how electronic mass media collapse space and time barriers in human communication, enabling people to interact and live on a global scale. "Popular press" redirects here note that the University of Wisconsin Press publishes under the imprint "The Popular Press" In this sense, the globe has been turned into a village by the electronic mass media.

Today, the global village is mostly used as a metaphor to describe the Internet and World Wide Web. Metaphor (from the Greek: μεταφορά - metaphora, meaning "transfer" is language that directly compares seemingly unrelated subjects The Internet is a global system of interconnected Computer networks The World Wide Web (commonly shortened to the Web) is a system of interlinked Hypertext documents accessed via the Internet. The Internet globalizes communication by allowing users from around the world to connect with each other. Similarly, web-connected computers enable people to link their web sites together. This new reality has implications for forming new sociological structures within the context of culture. Culture (from the Latin cultura stemming from colere, meaning "to cultivate" generally refers to patterns of human activity and the symbolic An example of this phenomenon is The Global Sports Village [1].

History

Although McLuhan refers to it by a toponym, the Global Village is actually a historical period, not a place. Toponymy refers to the scientific study of place-names ( toponyms) their origins meanings use and Typology. It was immediately preceded by what McLuhan calls the "Gutenberg Galaxy" (another geographical designation for a chronological period). Though its roots can be traced back to the invention of the "phonetic alphabet" (McLuhan's term for phonemic orthography), the Gutenberg Galaxy, like the Global Village that followed it, was ushered in by a technological innovation, the Gutenberg press. A phonemic orthography is a Writing system where the written Graphemes correspond to Phonemes the spoken sounds of the language A printing press is a mechanical device for applying pressure to an inked surface resting upon a medium (such as paper or cloth thereby transferring an image

However, the Gutenberg Galaxy phase of Western Civilization is being replaced—McLuhan is writing in the early 1960s—by what he calls "electronic interdependence," an era when electronic media replace the visual culture of the Gutenberg era, producing cognitive shifts and new social organizations based on aural/oral media technologies. Electronic media are media that utilize Electronics or Electromechanical energy for the End user ( Audience) to access the content Visual culture is a field of study that generally includes some combination of Cultural studies, Art history, critical theory philosophy and Anthropology

See also

Notes and references

The term information revolution (sometimes called also the "information al revolution" describes current economic social and technological trends
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