The Get a Mac campaign is a current (2006–present) television advertising campaign created for Apple Inc. by TBWA\Media Arts Lab, the company's advertising agency. An advertising campaign is a series of Advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC Apple Inc, ( formerly Apple Computer Inc, is an American Multinational corporation with a focus on designing and manufacturing Consumer electronics Shown in the United States, Canada, United Kingdom, Spain, Australia, Japan, and New Zealand, the ads in the campaign have become easily recognizable because each ad follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac running Mac OS X ("Hello, I'm a Mac. The United States of America —commonly referred to as the Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Spain () or the Kingdom of Spain (Reino de España is a country located mostly in southwestern Europe on the Iberian Peninsula. For a topic outline on this subject see List of basic Australia topics. For a topic outline on this subject see List of basic Japan topics. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island Macintosh, commonly nicknamed Mac is a Brand name which covers several lines of Personal computers designed developed and marketed by Apple Inc Mac OS X (mæk oʊ ɛs tɛn is a line of computer Operating systems developed marketed and sold by Apple Inc, the latest of which is pre-loaded on all currently . . "), while a man in a more formal suit and tie combination introduces himself as a non-Macintosh personal computer running Microsoft Windows (". A personal computer ( PC) is any Computer whose original sales price size and capabilities make it useful for individuals and which is intended to be operated Microsoft Windows is a series of Software Operating systems and Graphical user interfaces produced by Microsoft. . . And I'm a PC. "). The two then act out a brief vignette in which the capabilities and attributes of "Mac" and "PC" are compared, with PC—characterized as a formal, stuffy person overly concerned with work—often being frustrated by the more laid-back Mac's abilities. In Theater script and Poetry writing vignettes are short impressionistic scenes that focus on one moment or give a trenchant impression about a character Some recent ads have shifted focus away from comparing features of the computer systems to a more general comparison. The most recent ones, however, are mainly concerning Microsoft's latest operating system, Windows Vista. Windows Vista (ˈvɪstə is a line of Operating systems developed by Microsoft for use on Personal computers including home and business desktops

The original American ads star Justin Long as the Mac and author and humorist John Hodgman as the non-Mac PC, and are directed by Phil Morrison. Justin Jacob Long (born June 2 1978) is an American Actor, known for his performances in the Films Jeepers Creepers John Kellogg Hodgman (born June 3, 1971) is an American author and humorist Phil Morrison is an American Film director. His most recent Film project was the Academy Award nominated Junebug. The American ads also air on Canadian, Australian and New Zealand television. The recent British campaign stars comedic duo Robert Webb as Mac and David Mitchell as PC; although several of the British ads originated in the American campaign, they are generally slightly altered. Robert Webb (born 29 September, 1972) is an English Comedian, Actor and Writer, and one half of the Mitchell David Mitchell (born 14 July 1974 is a British Actor, Comedian and Writer. The British campaign also features several original ads not seen in the American campaign.

The Get a Mac campaign is the successor to the "Switch" ads first broadcast in 2002. Switch was an Advertising campaign launched by Apple Computer (now Apple Inc Arguably, the two are most similar in that actors in both campaigns were filmed against a plain white background. Apple CEO Steve Jobs introduced the campaign during a shareholders meeting the week before the campaign started. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Steven Paul Jobs (born February 24 1955 is the Co-founder, Chairman, and CEO of Apple Inc and former CEO of Pixar Animation The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs.

Contents 1 Ads 1.1 North American campaign 1.2 Web exclusive campaign 1.3 UK campaign 1.4 Japan campaign 1.5 Keynote Videos 1.6 Release dates (U.S. campaign) 2 Parodies 3 Criticisms 4 References 5 See also 6 External links

Ads

The following is a brief summary of the different ads that appear in the various campaigns to date. All of the ads play on perceived weaknesses of standard non-Mac personal computers, especially those running Microsoft Windows, of which 'PC' is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware). A personal computer ( PC) is any Computer whose original sales price size and capabilities make it useful for individuals and which is intended to be operated Microsoft Windows is a series of Software Operating systems and Graphical user interfaces produced by Microsoft. Such content will be deleted Specific software is to be mentioned in this article only Each of the ads is about 30 seconds in length and is accompanied by a song called " Having Trouble Sneezing ", composed by Mark Mothersbaugh. Mark Allen Mothersbaugh (born May 18, 1950) is an American Musician, Composer, Singer and painter. The advertisements are presented below in alphabetical, not chronological, order.

North American campaign

The following is an alphabetical list of the ads that appeared in the campaign shown in the United States and Canada. These ads can be viewed online at Apple's "Get A Mac" website and the Canadian equivalent.

• Accident – A wheelchair-bound PC, who is wearing casts on his arms, explains that he fell off his desk when someone tripped over his power cord, thus prompting Mac to point out that the MacBook's and MacBook Pro's magnetic power cord prevents such an occurrence. The MacBook is a Macintosh Notebook computer by Apple Inc that replaced the iBook G4 series The MacBook Pro is a line of Macintosh portable Computers by Apple Inc The MagSafe connector is a power connector introduced in conjunction with the MacBook Pro at the Macworld Expo in San Francisco on January 10

• Angel/Devil – Mac gives PC an iPhoto book to view. iPhoto is a software application made by Apple Inc exclusively for their Mac OS X operating system Suddenly, angel and devil versions of PC appear behind him. The angel encourages PC to compliment Mac, while the devil prods PC to destroy the book. In the end, PC says the book is good, and then turns around, feeling the air where the angel and devil versions of PC were.

• Better – Mac praises PC’s ability with spreadsheets, but explains that he is "better with life stuff", such as music, pictures, and movies. A spreadsheet is a Computer application that simulates a paper worksheet PC defensively asks what Mac means by "better", only to sheepishly claim a different definition when Mac tells him.

• Better Results – PC and Mac discuss making home movies, and show each other their efforts. Supermodel Gisele Bündchen enters, representing Mac's movie, while PC's movie is represented by a man with a hairy chest and a blonde wig wearing a dress similar to Bündchen's. Gisele Caroline Bündchen (born July 20 1980 is a Brazilian model. PC states that there's some work in progress with his movie.

• Boxer - PC is introduced as if he were in a Boxing match, stating that he's not going down without a fight. Boxing (sometimes also known as English boxing or pugilism) is a Combat sport in which two participants generally of similar weight, Mac says back that it's not a competition, but rather people switching to a computer that's simpler and more intuitive. The ring announcer admits his brother-in-law got a Mac and loves it.

• Breakthrough – Mac and PC's therapist (see "Counselor" below) suggest that PC's problems are simply a result of software and hardware coming from various places, whereas Mac gets all his hardware and software from one place. "It's not my fault!" PC keeps repeating with support of Mac and the therapist. Then PC concludes, "It's Mac's fault, it's Mac's fault," with Mac and the therapist disappointed in PCs conclusion. PC ends with the comment: "What a Breakthrough!".

• Choose a Vista – Confused about which of the six versions of Windows Vista to get, PC spins a big game wheel. Windows Vista (ˈvɪstə is a line of Operating systems developed by Microsoft for use on Personal computers including home and business desktops PC spins "Lose a Turn" and Mac questions why PC put that space on the wheel.

• Computer Cart – PC and 3 other men in suits are on a computer cart. When Mac asks why, PC says that he gets an error with a Windows Media Player DLL file (WMP. Windows Media Player ( WMP) is a digital media player and media library application developed by Microsoft that is used for playing DLL), and that the others suffer from similar errors (The man in the beige suit represents error 692, the man in the grey suit represents a Syntax error, and the man in the bottom of the cart represents Fatal error in which PC whispers along with "he's a goner" after the commercial). In Computer science a syntax error ( IPA /ˈsɪntæks ɛrə(ɹ/) refers to an error in the Syntax of a sequence of characters or tokens that is In Computing, a fatal error is an Error which causes a program to abort - and thus may return the user to the Operating system. Mac explains that Macs don't get cryptic error messages.

• Counselor – PC and Mac visit a counselor to resolve their differences. Mental health counselors (in this article MHCs) practice Mental health counseling which is a dynamic Psychoeducational discipline born in the late 1970’s However, while Mac finds it easy to compliment PC ("you are a wizard with numbers and you dress like a gentleman"), PC's resentment is too deep for him to reciprocate ("I guess you are better at creating stuff, even though it's completely juvenile and a waste of time. The term gentleman (from Latin gentilis, belonging to a race or "gens" and "man" Cognate with the French word gentilhomme "). The counselor suggests them coming in twice a week.

• Flashback – Mac asks PC if he would like to see a website and home movie that he made. This prompts PC to flashback to a time when both he and Mac were children; when the younger Mac asks the younger PC if he would like to see some artwork he did, the younger PC takes out a calculator and calculates "the time we've just wasted. In history film television and other media a flashback (also called analepsis) is an interjected scene that takes the narrative back in time from the current " (This may be a reference to the time when PC's were text-based, while Macs were slower but had GUI's) Returning from the flashback, PC does the same thing.

• Genius – Mac introduces PC to one of the Apple Geniuses from the Apple Retail Store's Genius Bar. The Apple Store is a chain of retail stores owned and operated by Apple Inc The Genius Bar is a Tech support station located inside every Apple Retail Store, the purpose of which is to offer help and support for Apple products PC tests the Genius, starting with math questions and culminating in asking her, on a scale of one to ten, how much does he loathe Mac, to which she answers eleven which is correct, and PC says "She's good. Very good. "

• Gift Exchange – Mac and PC exchange gifts for Christmas; PC, who is hoping for a C++ GUI programming guide, is disappointed to receive a photo album of previous Get a Mac ads made on iPhoto, and Mac receives from PC a C++ GUI programming guide. C++ (" C Plus Plus " ˌsiːˌplʌsˈplʌs is a general-purpose Programming language. iPhoto is a software application made by Apple Inc exclusively for their Mac OS X operating system C++ (" C Plus Plus " ˌsiːˌplʌsˈplʌs is a general-purpose Programming language.

• Goodwill – Mac and PC agree to put aside their differences because of the Christmas season. Although PC momentarily slips and states that Mac "wastes his time with frivolous pursuits like home movies and blogs," the two agree to, as Mac says, "pull it into hug harbor" and the each wish each other a good holiday.

• Group - PC is at a help group for "PC's living with Vista". The other PC's there tell him to take it one day at a time and that he is facing the biggest fact of all, that Vista isn't working as it should. They all wish the Vista problems will go away sooner and a lot easier. One of them says pleasingly that he has been error-free for a week and starts to repeat himself uncontrollably and the others get disappointed.

• iLife – PC is listening to an iPod and praises iTunes. iPod is a popular brand of Portable media players designed and marketed by Apple Inc iTunes is a proprietary digital media player application introduced by Apple Inc Mac replies that the rest of iLife works just as well and comes on every Mac. iLife is a suite of Multimedia Software applications created by Apple Inc PC defensively responds by listing the "cool apps" that he comes with, but can only identify "calculator" and "clock. "

• Meant for Work – PC, looking haggard and covered in stickers, complains about the kids who use him and their activities, such as making movies and blogging, which are wearing him out and makes him "cry to sleep mode. A blog (a contraction of the term " Web log " is a Web site, usually maintained by an individual with regular entries of commentary descriptions of " He complains that, unlike Mac, he is meant more for office work. PC then trudges off because his user wants to listen to some Emo (represented by the Anarchy sign on his back). Emo (ˈiːmoʊ is a genre of music that originated from Hardcore punk early on and adopted Pop-punk influences later on in the 2000s when

• Misprint - PC is on the phone with PCWorld attempting to report a misprint. PC World is a global Computer magazine published monthly by IDG. He explains how they said, "The fastest Windows Vista notebook we tested this year is a Mac. A laptop computer, also known as a notebook computer, is a small Personal computer designed for mobile use. " PC goes on to argue how impossible it is for a Mac to run Vista faster than a PC while Mac tries to explain that it is true. While arguing with PCWorld over the phone, PC says he'll put Mac on the line to set things straight. However, he instead lowers his voice and talks 'cool' in an attempt to impersonate Mac saying that PCs are faster.

• Network – Mac and PC, holding hands to demonstrate their ability to network with each other, are joined by a Japanese woman representing a new digital camera, who enters and takes the Mac character's hand. Computer networking is the Engineering Discipline concerned with communication between Computer systems or devices Networking routers While Mac and the camera are perfectly compatible and speak to each other fluently, PC – who cannot speak Japanese – is utterly confused and unable to communicate, representing Windows PCs needing driver installation with virtually all new hardware.

• Now What — PC begins by showing off his new, long book, I Want to Buy a Computer — Now What?, to help customers deal with all the difficult computer-buying decisions, with no one out there to help. Mac then replies that buying a computer is in fact "really easy," explaining that at Apple Stores there are "personal shoppers" to help you find the perfect Mac. The Apple Store is a chain of retail stores owned and operated by Apple Inc Mac goes on to say that there are even workshops there to teach people about using the computers. Upon hearing this, PC says that he also thought of this and brings out the companion volume, I Just Bought a Computer — Now What?.

• Office Stress – Mac's new Microsoft Office 2008 program has just come out. Microsoft Office is a set of interrelated desktop applications servers and services collectively referred to as an Office suite, for the Microsoft Windows and In the box that PC gives him, is a stress toy for Mac to use when he gets stressed from doing lots more work, which PC begins using as he complains that Microsoft Office is too compatible with Mac and that he wants to switch his files over and he is getting less work then Mac, eventually breaking the toy.

• Out of the Box – Mac (in a white box) and PC (in a brown box doing some exercises) are in boxes discussing what they will do when they are unpacked. Whereas Mac says that he can get started right away, PC is held up by the numerous activities he must complete before being useful. Mac eventually leaves to get right to work, whereas PC is forced to wait for parts that are still in other boxes.

• Pep Rally - PC is introduced by a cheerleading squad. The plot moves to Mac's number 1 status on college campuses with his built in iSight camera and his Stable operating system. iSight was a Webcam developed and marketed by Apple Inc The iSight was sold retail for US$ 149 as an external unit which connects to a computer via Mac OS X version 105 “Leopard” is the sixth major release of Mac OS X, Apple’s desktop and server Operating system for Macintosh The cheerleaders cheer, "Mac's Number One!". Upon PC's disagree, they cheer, "PC's Number Two!"

• Party is Over – PC unhappily throws a party celebrating the release of Windows Vista. Windows Vista (ˈvɪstə is a line of Operating systems developed by Microsoft for use on Personal computers including home and business desktops He complains to Mac that he had to upgrade his hardware, and now can't use some of his old software and peripherals. He then talks with one of the party members about throwing another in 5 years, which turns into 5 years and a day, and so on. Development of Windows Vista occurred over the span of five and a half years starting in earnest in May 2001 prior to the release of Microsoft 's Windows XP

• Podium - PC, in the style of a political candidate, is standing at a podium making declarations about Windows Vista, urging those who are having compatibility problems with existing hardware to simply replace them and to ignore the new features of Mac OS X Leopard - however, he privately admits to Mac that he himself has downgraded to Windows XP three weeks ago. Windows Vista (ˈvɪstə is a line of Operating systems developed by Microsoft for use on Personal computers including home and business desktops Hardware is a general term that refers to the physical artifacts of a Technology. Mac OS X version 105 “Leopard” is the sixth major release of Mac OS X, Apple’s desktop and server Operating system for Macintosh Windows XP is a family of 32-bit and 64-bit Operating systems produced by Microsoft for use on Personal computers including home and His key slogan is "It's not about what Vista can do for you, it's what you can buy for Vista. "

• PR Lady - Mac and PC are joined by a public relations representative (played by Mary Chris Wall), who has been hired by PC to place a positive spin on the reaction to Windows Vista and claims that many people are even downgrading back to Windows XP, but her response to claims that more people are switching to Mac instead is a sheepish "No comment. Public relations (PR is the practice of managing the flow of Information between an Organization and its Publics Public relations - often referred Mary Chris Wall is an actress who is best known for the role of Ellen Talbot the mother of Joe Talbot on the 1995-1998 children's television show Wishbone that Windows Vista (ˈvɪstə is a line of Operating systems developed by Microsoft for use on Personal computers including home and business desktops Windows XP is a family of 32-bit and 64-bit Operating systems produced by Microsoft for use on Personal computers including home and "

• Referee – A referee is present, according to PC, to make sure that Mac doesn't go on saying that Leopard is better and faster than Vista. When Mac defends himself saying that it was The Wall Street Journal who compared the two, PC complains, and the referee sides with Mac. Upon insulting the referee, PC gets ejected, but PC rebuts, saying that he has nowhere to go (in the ad's area).

• Restarting – Mac and PC explain how they both have a lot in common, but their discussion is hampered by PC's unfortunate habit of freezing and restarting.

• Sabotage – In this advert, PC is present, but a different actor appears in Mac's place, obviously reciting poorly memorized lines to flatter PC. The real Mac arrives soon after, and while PC sheepishly denies anything is happening, 'impostor' Mac tells 'real' Mac that he's "a big fan. "

• Sad Song - PC sings a short country-blues style song because Vista has gotten him feeling down. The song is about people 'leaving him' for Mac and that Vista's got issues. A hound dog then howls and Mac claims the song is touching.

• Sales Pitch – Although Mac introduces himself as usual, PC says ". . . and buy a PC. " He explains that Mac's increasing popularity is forcing him to be more forward in his self-promotion, and is reduced to holding up red signs with various pitches on them.

• Santa Claus – An animated Get a Mac commercial featuring Santa Claus and Christmas caroling by both PC and Mac. Santa Claus, also known as Saint Nicholas, Father Christmas, Kris Kringle, or simply " Santa " is the A Christmas carol (also called a Noël) is a carol ( Song or Hymn) whose lyrics are on the theme of Christmas, or the winter PC spoils the song by inserting "Buy a PC and not a Mac this holiday season or any other time for goodness sake". The animation style is similar to the Rankin/Bass television specials Rudolph the Red-Nosed Reindeer and Santa Claus Is Comin' to Town. Rankin/Bass Productions Inc (formerly Videocraft International Ltd Rudolph the Red–Nosed Reindeer is a long-running Christmas Television special produced in Stop motion Animation by Rankin/Bass Santa Claus Is Comin' to Town is a 1970 Stop motion Television special, made by Rankin-Bass with models carved

• Security – In a reference to criticisms of Windows Vista's security features, PC is a joined by a tall United States Secret Service-style bodyguard representing Vista's new security feature, who intrusively demands that he "cancel or allow" every incoming or outgoing interaction he has with Mac. This article covers only the criticism that applies specifically to Vista User Account Control ( UAC) is a technology and security infrastructure introduced with Microsoft 's Windows Vista Operating system. A bodyguard (or "close protection officer" is a type of Security guard or government agent who protects a person—usually a famous wealthy or politically User Account Control ( UAC) is a technology and security infrastructure introduced with Microsoft 's Windows Vista Operating system.

• Self Pity – Mac, for once, is wearing a suit, and explains that he "does work stuff too" and has been running Microsoft Office for years. Microsoft Office is a set of interrelated desktop applications servers and services collectively referred to as an Office suite, for the Microsoft Windows and Upon hearing this, PC becomes despondent and collapses on the floor, begging to be left alone to depreciate. Depreciation is a term used in Accounting, Economics and Finance to spread the cost of an Asset over the span of several years

• Stuffed – PC enters slowly, with a ballooned torso, explaining that all the trial software is slowing him down. Mac replies that Macs only come with the software "you want" (namely, the iLife package). As PC finally gets on his mark, Mac begins his intro again, but PC realizes that he's forgotten something and begins to slowly leave.

• Surgery – PC appears in the garb of a patient awaiting surgery, and explains that he is upgrading to Windows Vista but requires "surgery" to upgrade (specifically, upgrading such items as graphics cards, processors, memory, etc). In reference to perceived difficulties in upgrading, PC admits that he is worried about going through it and bequeaths his peripherals to Mac should he not survive. "Heir" and "Heiress" redirect here For the men and women fragrances endorsed by Paris Hilton see Heiress (fragrance. For an account of the words periphery and peripheral as they are used in biology sociology politics computer hardware and other fields see the

• Tech Support – A technician is present to 'install' a webcam to PC (using masking tape to attach it to his head). Webcams ( web cameras) are small cameras (usually though not always Video cameras, whose images can be accessed using the World Wide Web, instant Masking tape is a type of Pressure sensitive tape made with an easy-to-tear thin paper and fly back and a removable Pressure sensitive adhesive. PC is extremely pleased by his new upgrade, but on hearing from the technician that Mac has a built-in webcam, he storms off without waiting for the camera to be fully 'installed'.

• Time Machine – In the typical introduction of Mac and PC, instead of there being one Mac, there is a line of 10. PC is shocked, so the various Macs explain that it is simply "Time Machine," a feature in Leopard which makes regular backups of the hard drive. Time Machine is a backup utility developed by Apple which is included with Mac OS X v10 Mac OS X version 105 “Leopard” is the sixth major release of Mac OS X, Apple’s desktop and server Operating system for Macintosh PC is forced to admit that such a feature is "pretty awesome," followed by thanks from the various Macs.

• Touché – Right after PC introduces himself, the Mac character replies, "And I'm a PC too". Mac explains to the confused PC that he can run both Mac OS X and Microsoft Windows, calling himself "the only computer you'll ever need. Mac OS X (mæk oʊ ɛs tɛn is a line of computer Operating systems developed marketed and sold by Apple Inc, the latest of which is pre-loaded on all currently Microsoft Windows is a series of Software Operating systems and Graphical user interfaces produced by Microsoft. " PC mutters, "Oh. . . touché. " The Mac character, referring to the rules of fencing, explains that one only says "touché" after he or she makes a point and someone else makes a counterpoint, but the PC character continues to misuse the word. Fencing is the art of armed Combat involving Cutting, Stabbing, or slapping bludgeoning Weapons directly manipulated by hand A similar conversation occurred in Dodgeball: A True Underdog Story, a film which Justin Long (Mac) appeared in. Dodgeball A True Underdog Story (or commonly referred to as " Dodgeball " is a 2004 Comedy film from 20th Century Justin Jacob Long (born June 2 1978) is an American Actor, known for his performances in the Films Jeepers Creepers

• Trust Mac – PC, in an attempt to hide from spyware, is wearing a trench coat with dark glasses and a false mustache. Such content will be deleted Specific software is to be mentioned in this article only A trench coat or trenchcoat is a Raincoat made of Waterproof heavy-duty Cotton drill or Poplin, Wool Gabardine Sunglasses or sun glasses are a visual aid variously termed Spectacles or Glasses, which feature lenses that are coloured or darkened to prevent strong For the Swedish heavy metal band see Mustasch. A moustache (or mustache) is Facial hair grown on the upper Lip. PC offers Mac a disguise, but Mac declines, saying he doesn't have to worry about the normal PC spyware and viruses with Mac OS X. Such content will be deleted Specific software is to be mentioned in this article only A computer virus is a Computer program that can copy itself and infect a computer without permission or knowledge of the user Mac OS X (mæk oʊ ɛs tɛn is a line of computer Operating systems developed marketed and sold by Apple Inc, the latest of which is pre-loaded on all currently

• Viruses – PC has caught a new virus (represented as a cold) and warns Mac to stay away from him, citing the "114,000 known viruses for PCs. A computer virus is a Computer program that can copy itself and infect a computer without permission or knowledge of the user " Mac states that the viruses that affect PCs don't affect him, and PC announces that he's going to 'crash' before collapsing onto the floor in a faint. A crash in Computing is a condition where a program (either an application or part of the Operating system) stops performing its expected function and also

• Work vs. Home – Mac describes how he enjoys doing 'fun stuff' such as podcasts and movies, leading PC to claim that he also does "fun stuff" such as timesheets, spreadsheets and pie charts. A podcast is a series of audio or Video digital-media files which is distributed over the Internet by syndicated Download A time sheet is a method for recording the amount of a worker's time spent on each job A spreadsheet is a Computer application that simulates a paper worksheet A pie chart (or a circle graph) is a circular Chart divided into sectors illustrating relative magnitudes or frequencies or percents After Mac responds that it is difficult to capture a family vacation using a pie chart, PC rebuts by showing a pie chart representing "hangout time" and "just kicking it" with different shades of gray.

• WSJ – Mac is reading a favourable review of himself by Walt Mossberg in the Wall Street Journal. Walter S Mossberg (born March 27 1947) is an American Journalist who is the principal technology columnist for the Wall Street Journal Jealous, PC then claims that he also received a great review, but is caught offguard when Mac asks for specific details. This ad is currently not available online.

• Yoga –Mac is watching PC have a yoga session where the yoga instructor (Judy Greer) is coaching PC in "expelling bad Vista energy" and forgetting Vista's problems, but when the yoga instructor goes on to complain that Vista screwed up the yoga billing, PC considers switching to pilates. Yoga ( Sanskrit: योग, IAST: yóga, joːgə refers to traditional physical and mental disciplines originating in India, to the Judy Evans Greer (born Judith Laura Evans; July 20, 1975) is an American actress. Pilates, pronounced /pɪˈlɑtiz/ is a Physical fitness system developed in the early 20th century by Joseph Pilates in Germany

Web exclusive campaign

Several advertisements have been shown exclusively in Flash ad campaigns running on numerous websites. Adobe Flash (previously called Shockwave Flash and Macromedia Flash) is a set of Multimedia software created by Macromedia and currently ^[1] Unlike the ads shown on television, these advertisements have not been posted as high-quality QuickTime videos on Apple's website. These ads run for approximately 20 seconds each and reference specific online advertising features (such as banner ads), making it unlikely they will ever appear on television.

The titles are taken from the Flash video filenames.

• Banging – PC expresses his regret for upgrading to Windows Vista, as it is causing him various problems. Mac tries to comfort him but PC continues to bang his head on the side of the banner advertisement.

• Hiding – PC peeks in from the left side of the screen. When Mac asks what PC is doing, PC explains that he is hiding from viruses and spyware. PC then leaves, saying that he has to run a scan. There are two versions of this ad: a 300x250 "square" ad and a 160x600 vertical banner ad. PC is identical in both versions, but Mac's performance features a different take in each.

• Knocking – PC panics about needing to search for new drivers for his hardware now that he's upgraded to Windows Vista. He tries force his way off the left side of the screen so he can leave to find the new drivers, but repeatedly runs into a wall. When he finally succeeds in breaking through the left side of the screen he finds himself jumping back in from the right side of the screen.

• PC Turf (PCMag.com and PCWorld.com exclusive) – PC welcomes web surfers to his "turf," PCMag. com, and remarks that Mac must feel out of place there. Mac points out that they said some great things about Macs, so PC asks security to remove Mac because he's "going to be a problem. " The PCWorld version is identical, except PC's voice is over-dubbed to say "PCWorld. com. "

• Sign – In a skyscraper ad, Mac asks PC about an unlit sign in a separate banner ad which reads "DON'T GIVE UP ON VISTA". A web banner or banner ad is a form of Advertising on the World Wide Web. PC replies that it will stop the problem of frustrated Windows Vista users downgrading to XP or switching to Macs. He presses a button, lighting up only the "GIVE UP" part of the sign. He presses it again, lighting up "ON VISTA". Frustrated, PC presses the button repeatedly, causing "GIVE UP" and "ON VISTA" to light up alternately.

• Not - A banner ad on the top of the page reads "Leopard is better and faster than Vista" -Wall Street Journal. On the side, Mac introduces himself while PC climbs a ladder. Mac asks what PC is doing and he says that he is fixing an embarrassing typo. He then climbs all the way to the top and staples a piece of paper that says "NOT" at the end of the quote. He then tells Mac that they have the whole internet to correct and asks Mac to grab the ladder.

• Emergency Refresh - A banner ad on the top of the page reads,"Vista. . . one of the biggest blunders in technology?" -CNET. com. On the side, PC see the banner and think its another bad review of Vista and deiced to do an emergency refresh. He walk over and open a capartment door that says "Emergency Banner Refresh. " PC flips the switch. and the banner refresh to another banner the reads, "It's time for a Vista do-over" - PC Magazine. PC frustrated about this review and flips the switch again. The banner refresh to another banner that reads, "Mac OS X Leopard: A Perfect 10" - InfoWorld. PC see this positive review until he realizes its about Leopard. PC angrily flips the switch again to end the ad.

UK campaign

For the British market, the ads were recast with the popular British comedy double act Mitchell and Webb in the lead roles; David Mitchell as 'PC' and Robert Webb as 'Mac'. Mitchell and Webb are a British Comedy Double act, comprising David Mitchell and Robert Webb. Mitchell and Webb are a British Comedy Double act, comprising David Mitchell and Robert Webb. David Mitchell (born 14 July 1974 is a British Actor, Comedian and Writer. Robert Webb (born 29 September, 1972) is an English Comedian, Actor and Writer, and one half of the Mitchell As well as original ads, several ads from the American campaign were reshot with new dialogue and slightly altered scenes. These ads are about 40 seconds long which is slightly longer than the US advertisements. These versions used to be viewable at Apple's UK website (and are still available, but somewhat hidden). In one episode of their BBC show That Mitchell and Webb Look David Mitchell can be seen using a MacBook Pro in between sketches. That Mitchell and Webb Look is a BAFTA award winning British Television Sketch show starring David Mitchell and Robert The MacBook Pro is a line of Macintosh portable Computers by Apple Inc

The following ads are exclusive to the UK:

• Art Language – In an effort to relate to the "creative arty-farty types" he assumes own Macs, PC, dressed in a stereotypically bohemian fashion, begins speaking to Mac using unnecessarily pretentious language. The term bohemian, of French origin was first used in the English language in the nineteenth century to describe the untraditional lifestyles of marginalized and impoverished Artists Despite Mac's insistence that he enables anyone to be creative, PC continues using big words, eventually confusing even himself.
• Court – PC, dressed in a barrister's outfit, questions Mac on how long it takes to make a iPhoto photobook that Mac claims to have made in a few minutes. iPhoto is a software application made by Apple Inc exclusively for their Mac OS X operating system Doubting Mac's claim, PC eventually resorts to cutting off Mac whenever he tries to speak.
• Magic – Exchanging an "average 50k Word document" in a file to Mac, PC makes out that the process is much harder than it actually is through the use of a drum roll and a magician's assistant, and shouting "Amazing!" at the end of the transfer. Bemused, Mac points out that he is compatible with PC and passes him back a photo with no fuss at all, at the end of which PC shouts "Amazing!"
• Naughty Step – PC unveils his "naughty step": the ultimate deterrent to "an unruly errant child" (similar to the technique used by Jo Frost in the UK & US series Supernanny). Joanne A "Jo" Frost (born June 27, 1971) is an English Nanny and the central figure of the Reality television programme Supernanny is a British reality Television programme about helping parents with misbehaving children He goes on to explain that children should not be making pictures, movies and websites on a "proper, grown-up PC. " Mac points out that this is the fun stuff children like to do, resulting in his own banishment to the naughty step.
• Office at Home – PC is proud of his role in both the office and the home, but Mac retaliates by stating that homes are not run like offices, and thus shouldn't have office computers. PC eagerly begins to describe the ways in which homes can be run like offices, with his increasing authoritarianism prompting Mac to sarcastically comment that PC's home sounds like a "fun place. "
• Office Posse – PC wonders why Microsoft Office (Excel, PowerPoint, Word and Entourage) are standing with Mac, and is surprised when Mac says he runs Office also. Office 2004 for Mac is a version of Microsoft Office developed for Apple's Mac OS X operating system In Computing, Microsoft Excel (full name Microsoft Office Excel) consists of a proprietary Spreadsheet -application written and distributed Microsoft PowerPoint is a proprietary Presentation program developed by Microsoft. Microsoft Word is Microsoft 's flagship word processing software. Microsoft Entourage is an E-mail client and Personal information manager developed by Microsoft for Mac OS 8 PC attempts to order, and then entice, the Office members to join him, but they refuse, resulting in what Mac calls an "awkward" moment.
• Tentacle – PC praises Britain's work ethics, chastising Mac's insistence on the need for fun in life. In attempting to persuade Mac of his point of view, PC employs the use of several animal metaphors, but becomes sidetracked through his increasingly eager musing about the practical applications of octopus tentacles in an office.

Several American ads have been modified for the UK market. Mitchell and Webb are a British Comedy Double act, comprising David Mitchell and Robert Webb. In some of these ads, the events that occur in the narrative differ significantly from the original American campaign. Others follow the original ads more closely, with only minor differences (many based on the differences in characterization from the actors involved or language differences between American English and British English). These ads are also performed by Mitchell and Webb. The adapted ads are:

• Accident – The ad follows the same narrative, with a different ending; PC, clearly heavily drugged, requests to be pushed over to the window so he can look at the pigeons, only for Mac to point out that there are no pigeons nor a window. PC responds with a dreamy "You're funny. . . ".
• Network – The ad follows the same narrative, but in the British version Mac connects with a Japanese printer instead of a digital camera. PC is also more involved in the dialogue, attempting to communicate in Japanese with the printer, only to mangle his words, first declaring that he is "a rice cake" before asking "where is the train station?" This larger involvement of PC, when compared to PC in the American ad, is also shown by the appearance of subtitles whenever PC, Mac, or the printer speak in Japanese; in the American ad, there are no subtitles translating Mac and the camera's dialogue, further evidencing that PC is lost in the conversation.
• Out of the Box – The ad is almost exactly the same as the American version; however, Mac doesn't mention his built-in camera. Also, at the end, PC pulls out an extremely thick user manual and starts reading it.
• Pie Chart – The ad is based on the American Work vs. Home. The light grey area of PC's "family holiday" pie chart now represents "shennanigans and tomfoolery" and the dark grey area represents "hijinks. " Also, PC further divides "hijinks" into "capers," "monkey business," and "just larking about. "
• Restarting – The ad follows much the same narrative as the American ad, with the only major difference being that after Mac has left to get someone from "IT," PC awakens and wonders where everyone has gone.
• Stuffed – This ad contains no significant changes from the American version.
• Trust Mac – The ad follows the same narrative as the American version, but at the end, PC yells out that there is nobody present but "two Macs having fun!"
• Virus – Based on the American ad Viruses, it contains the dialogue "this one's a humdinger" instead of a "doozy," but otherwise contains no significant changes.

Japan campaign

On December 12, 2006, Apple began to release ads in Japan that were similar in style to the US "Get a Mac" ads. The Mac and PC are played by the Rahmens, a Japanese comedy duo. is a Japanese comedy duo ( owarai kombi) consisting of Jin Katagiri (ja 片桐仁 and Kentarō Kobayashi (ja 小林賢太郎

The following ads are exclusive to Japan:

• Nengajo – Mac shows PC the New Year's Card he made using iPhoto. iPhoto is a software application made by Apple Inc exclusively for their Mac OS X operating system PC then looks at it, remarking about the picture of the wild boar on the card.
• Nicknames – PC is confused as to why Mac is not called a PC. Mac then explains that more people use him at home, and PC counters that he is more business-oriented. PC then asks for a nickname for himself; Mac then names him "Wāku" (work).
• Practice Drawing – PC says he can create pictures, but they are all graphs; for example, what Mac thinks is Manhattan is a bar graph and what Mac thinks is a mountain view is a line graph. Mac catches on, correctly identifying a pie chart, but PC responds that it is a pizza, chiding Mac for having "no artistic sense. " This is similar to Art Language, in that PC is trying to connect with artsy people like Mac.
• Steps – Mac tells PC that he has made his own webpage using iWeb. iWeb is a WYSIWYG template-based Website creation tool made by Apple Inc PC asks for the steps to make his own webpage. Mac gives them, finishing after step 3. PC then pesters Mac for step 4, which Mac finally explains is to "have a cup of coffee. "

Several American ads have been modified for the Japanese market. In some of these ads, the events that occur in the narrative differ significantly from the original American campaign. Others follow the original ads more closely, with only minor differences (many based on the differences in characterization from the actors involved). The adapted ads are:

• Bloated – This ad is similar to Stuffed, but in this ad, PC makes no reference to "bloatware" (limited or useless versions of programs loaded onto new PCs), instead complaining about how much space installing a new operating system takes. Mac expresses his hopes that PC didn't have to delete any data.
• iLife – This ad is almost exactly the same as the American version.
• iMovie – This ad is nearly identical to the American ad Better Results, except PC actually thinks that his home movie is comparable to the Mac home movie.
• Microsoft Office – Based on the UK ad Office Posse, the ad contains only minor differences. At the end of the ad, PC tries to entice Office by chanting, "Overtime! Overtime! All together now!"
• Pie Chart – This ad is based on the American ad Work vs. Home. The narrative is largely the same, with the only significant differences being that Mac is blogging rather than working with movies, music, and podcasts, and the names of the divisions of the pie chart are different.
• Restart – This ad is identical to the American ad Restarting.
• Security – This ad is based on the American ad Trust Mac, but contains some significant changes. Rather than disguising himself to hide from viruses, PC dons protective gear to fight viruses. PC demands that any virus out there come and fight him. After Mac points out a virus, PC slowly moves behind Mac to protect himself.
• Virus – The ad contains no significant changes from the American ad Viruses.

Keynote Videos

While not strictly a part of the ad campaign, Hodgman and Long appeared in videos during Steve Jobs' keynote addresses at the 2006 and 2007 Worldwide Developers Conference and the 2008 MacWorld Expo. Produced by Boston -based IDG World Expo, Macworld Conference & Expo is a trade show dedicated to the Apple Macintosh platform with conference tracks held

• WWDC 2006 - In an attempt to stall Mac development, PC claims to have a message from Steve Jobs saying that the developers should take the rest of the year off, and that Microsoft could use some help with Vista. Steven Paul Jobs (born February 24 1955 is the Co-founder, Chairman, and CEO of Apple Inc and former CEO of Pixar Animation He starts to go off-topic about his vacation with Jobs, but when Mac arrives he says he's just preparing for their next commercial and starts to sing the Meow Mix theme song off-key. Meow Mix is a popular variety of Cat food, and is well known for its popular advertising Jingle.

• WWDC 2007 - PC dresses up as Steve Jobs, and announces that he is quitting and shutting down Apple. He claims that Vista did so well, selling "tens of dozens of copies," that there's no need for Leopard, and that he got his "iPod-killer," a brown Zune. Zune is a brand of digital media players and services sold by Microsoft. He tells the developers to just go home; they're no longer needed. Mac arrives and chides PC for trying to mislead the developers again like last year. He asks if PC really thinks the audience will believe he is Jobs. PC then claims he is Phil Schiller. Philip W Schiller (born 1960 is the senior vice president of worldwide Product marketing at Apple Inc

• MacWorld Expo 2008 - PC and Mac stand under a "Happy New Year" sign, and PC talks about what a terrible year 2007 has been for him, referring to Windows Vista as a failure while Apple Inc. experienced success with Mac OS X Leopard, iPod, and iPhone. Windows Vista (ˈvɪstə is a line of Operating systems developed by Microsoft for use on Personal computers including home and business desktops Apple Inc, ( formerly Apple Computer Inc, is an American Multinational corporation with a focus on designing and manufacturing Consumer electronics Mac OS X version 105 “Leopard” is the sixth major release of Mac OS X, Apple’s desktop and server Operating system for Macintosh iPod is a popular brand of Portable media players designed and marketed by Apple Inc The iPhone is an internet-connected Multimedia Smartphone designed and marketed by Apple Inc Despite this, PC says he is optimistic for the future. When asked what his plans are for 2008, PC states he is "just going to copy everything [Mac] did in 2007. "

Release dates (U. S. campaign)

The different spots were released gradually:

• The original set of Viruses, Restarting, Better, iLife, ''Network, WSJ, were launched on May 2, 2006.
• Work vs. Home, Touché, and Out of the Box were released on June 12, 2006.
• Accident, Angel/Devil and Trust Mac, were released for the campaign on August 27, 2006 for the 2006 Primetime Emmy Awards. The 58th Annual Primetime Emmy Awards were held at the Shrine Auditorium in Los Angeles California on Sunday August 27, 2006 on
• In September, three new commercials made their debut on Canadian television, one (Better Results) features Gisele Bundchen alongside Hodgman and Long in an advertisement which had been sighted at certain Apple Stores. Gisele Caroline Bündchen (born July 20 1980 is a Brazilian model. They were published to Apple's website on October 9, 2006.
• In October, 2006, the 3 new ads, Better Results, Counselor, and Self Pity, were sighted on U. S. network TV.
• In late November, 2006, 3 new ads were released, Gift Exchange',' Sales Pitch, and Meant for Work.
• On December 19, 2006 the ad Goodwill was released on apple. com. WSJ disappeared from the See all the ads section afterwards (but is still on the site).
• With the introduction of the iPhone, Surgery was added and Network was removed from the menu (though not taken down) as of October 12, 2007. The iPhone is an internet-connected Multimedia Smartphone designed and marketed by Apple Inc Events 539 BC - The army of Cyrus the Great of Persia takes Babylon. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.
• On January 16, 2007, Sabotage and Tech Support were added, and the 2006 holiday ads (Gift Exchange and Goodwill) and Better were removed. Network was added once again.
• On February 6, 2007, Security was added.
• On February 7, 2007, Gift Exchange, Goodwill, and Better were re-added, meaning that all of the U. S. campaign ads except for WSJ can be seen at apple. com/getamac/ads.
• On April 11, 2007, Computer Cart and Flashback were added. Events 491 - Flavius Anastasius becomes Byzantine Emperor, with the name of Anastasius I. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.
• On April 14, 2007, The Stuffed ad was added. Events 43 BC - Battle of Forum Gallorum: Mark Antony, besieging Julius Caesar 's assassin Decimus Junius Brutus in Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.
• On May 7, 2007, Choose a Vista, Genius, and Party Is Over were added. Events 558 - In Constantinople, the dome of the Hagia Sophia collapses Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.
• On November 11, 2007, PR Lady, Boxer, and Podium were added. Events 308 - The Congress of Carnuntum: Attempting to keep peace within the Roman Empire, the leaders of the Tetrarchy declare Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Network, iLife, and Restarting are no longer on the menu.
• In November 2007, an internet-only ad, Sign, was sighted.
• On December 4, 2007, Misprint was added.
• On December 6, 2007, Now What? was added.
• On December 13, 2007, a fully Claymation Santa ad was added to the list, as well as the homepage. Clay animation is one of many forms of Stop motion animation Each animated piece either character or background is "deformable"&mdashmade of a malleable substance
• On January 6, 2008, Referee was added in conjunction with the beginning of the NFL playoffs.
• On January 13, 2008, Time Machine was added.
• As of January 25, 2008, the web exclusive ad "Not" was sighted on the Yahoo News opening page. It also appeared at the New York Times site and elsewhere.
• On April 1, 2008, Breakthrough and Yoga were added.
• On April 9, 2008, Office Stress was added.
• On May 12, 2008, Group and Pep Rally were added.
• On May 13, 2008, Sad Song was added.

Parodies

There have been several parodies of this ad campaign on the internet and even other television commercials, the most notable of which are:

• The Australian satirical comic team The Chaser, made and aired a parody of the ads, show the similarities of the Labor and Liberal political parties, labelling it "iDemocracy" on the ABC1 series The Chaser Decides in November 2007. For a topic outline on this subject see List of basic Australia topics. The Chaser is an Australian satirical comedian group most famous for their television programmes on ABC TV. The Liberal Party of Australia is an Australian political party. ABC1 is a national public television channel in Australia. Launched on November 5, 1956, it is the responsibility of the ABC The Chaser Decides (formerly known as The Election Chaser) is a Logie Award -winning Australian Political satire based comedy November 2007 is the eleventh month of that year It began on a Thursday and 30 days later ended on a Friday
• A YouTube user ItsJustSomeRandomGuy has made a series of videos in which Spider-Man (Marvel) and Superman (DC) discuss the state of their respective comic divisions: Hi, I'm a marvel... and I'm a DC
• Copycat pokes fun at the GUI of Vista looking very similar to some of the features in Mac OS X. It was produced by Justin Sable, Nicole Brown, and Tom LeClair.
• Canadian comedy group TrueNuff has produced a variety of spoof ads which parody the Get A Mac campaign. The spoofs have gained popularity through YouTube and have appeared on television. YouTube is a video sharing website where users can upload view and share Video clips YouTube was created in February 2005 by three former PayPal employees ^[2]
• David Pogue, technology columnist for The New York Times, in one of his video articles, a parody of the ads is done showing how Kodak printers have higher quality pictures for less ink: a female Kodak with a skull and crossbones parody on her shirt compares herself with a blonde male HP in a business suite have elevated arguments, leading to HP attacking Kodak which causes Pogue, acting probably as a director, to come out and break up the fight. David Pogue (born March 9 1963) is a technology writer journalist and commentator A skull and crossbones is a Symbol consisting of a human Skull and two bones crossed together under the skull The video ends with the two going to bash Epson. or Epson, is a Japanese company and one of the world's largest manufacturers of inkjet, dot matrix and Laser printers scanners
• Greenpeace, in their effort to make Apple produce more environmentally-friendly products, released a spoof video showing PC and Mac listing the contaminants they each contain. Greenpeace, originally known as the Greenpeace Foundation, was founded in Vancouver, British Columbia, Canada in 1972 Apple Inc, ( formerly Apple Computer Inc, is an American Multinational corporation with a focus on designing and manufacturing Consumer electronics
• Novell created three "Get a Mac" ads with PC, Mac (both in the style of the Get a Mac guys) and Linux (in the style of a 25-year-old woman). Novell Inc ( is a global Software Corporation based in the United States specializing in enterprise operating systems such as SUSE Linux (commonly pronounced ˈlɪnəks ^[3]
• The introduction video of Intel Developer Forum 2006 opening keynote is a spoof showing that both PCs and Macs are both using Intel Core 2 Duo chips. Intel Developer Forum (IDF is a gathering of technologists to discuss Intel products and products based around Intel products The Core 2 brand refers to a range of Intel 's consumer 64-bit dual-core and 2x2 MCM quad-core CPUs with the X86-64 instruction set It shows the Mac character looking at the PC character's arm, which has an Intel-style Core 2 Duo logo tattooed to it. Mac unzips his jacket to reveal an Apple-style Core 2 Duo logo. They hug.
• Another spoof, featured on G4, features the Wii (represented by a skinny woman in underwear and bra) vs the PS3 (represented by a serious and overweight woman). G4 is an American cable and satellite Television channel originally geared toward male viewers aged 12&ndash34 devoted to the world of Undergarments are clothes worn under other clothes often next to the skin Overweight is generally defined as having more body fat (adipose tissue than is optimally Healthy Being overweight is a common condition especially where The Wii talks about its ease of use, and price, whereas the PS3 claims that "good things cost good money", and that she has better features.
• Rails Envy, a web application development company, has created a series of spoof videos that feature Ruby on Rails (represented by a man in a blue T-shirt with glasses) vs several competing languages and frameworks including Java, PHP and .NET (which are all represented by a man in a more casual outfit). Ruby on Rails is an Open source Web application framework for the Ruby programming language. PHP is a computer Scripting language. Originally designed for producing Dynamic web pages it has evolved to include a Command line interface capability ^[4]
• David Letterman created a short spoof in which, after PC's and Mac's introductions, Mac suddenly explodes. David Michael Letterman (born April 12, 1947) is an American late-night Talk show host and Comedian and the host since 1993 This is a reference to the Sony battery explosions of 2006 that affected numerous notebook manufacturers, including Dell, Apple and Toshiba, amongst others. Another series of spoofs on Letterman's show featured Chris Elliott as Mac. Christopher Elliott (born May 31, 1960) is an American Comedian.
• The Canadian sketch show Royal Canadian Air Farce has begun parodies of the campaign where, PC is replaced with a Progressive Conservative (called PC), and Mac is replaced with a Liberal. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Sketch comedy consists of a series of short Comedy scenes or vignettes called "sketches" commonly between one and ten minutes long The Royal Canadian Air Farce is a comedy troupe best known for their radio and television shows broadcast in Canada by the Canadian Broadcasting Corporation The Conservative Party of Canada ( Parti conservateur du Canada) colloquially known as the " Tories " is a conservative The Liberal Party of Canada ( Parti libéral du Canada) colloquially known as the Grits (originally " Clear Grits " is a major Canadian political The parodies begin similar to the real ads, with the Liberal saying "Hi, I'm a Liberal. " and the Progressive Conservative adding "And I'm a PC. "
• Emma Nelson from Degrassi: The Next Generation and Jude Harrison from Instant Star talk about their shows and the features of each
• An episode of satirical comedy show Dead Ringers featured a sketch involving Tony Blair as PM, and David Cameron as a Mac, as a comparison between the Labour Party and the Conservative Party. Dead Ringers was a UK Radio and Television Comedy impressions show which first broadcast on BBC Radio 4 and Anthony Charles Lynton "Tony" Blair (born 6 May 1953 is a British Politician who was Prime Minister of the United Kingdom from 2 May 1997 to This article is about the government position For other uses see Prime Minister (disambiguation. David William Donald Cameron (born 9 October 1966 is a British Politician and the current leader of the Conservative Party and Leader of Her Majesty's The Labour Party is a Political party in the United Kingdom. Founded at the start of the 20th century it has been since the 1920s the principal party of the The Conservative Party (officially the Conservative and Unionist Party) is a Political party in the United Kingdom. They finish by stating that it doesn't matter which you choose, because like computers, "We're the only options you've got. ", at which point Ming Campbell (of the Liberal Democrats) comes on behind in a motorised wheelchair, saying "That's what you think! I'm a ZX81, you know!". Sir Walter Menzies Campbell CBE QC (born 22 May 1941) commonly known as Ming Campbell, is a British Politician The Liberal Democrats, often shortened to Lib Dems, are a liberal Political party in the United Kingdom, formed in 1988 by merging the The Sinclair ZX81 Home computer, released by Sinclair Research in 1981, was the follow up to the company's ZX80.
• In a recent campaign, the on-line video site Dailymotion made some spoof ads of the “Get a Mac”, comparing it to the competitors (basically YouTube). Dailymotion is a Video hosting service Website, based in Paris, France. YouTube is a video sharing website where users can upload view and share Video clips YouTube was created in February 2005 by three former PayPal employees The Competitor wears a black suit and has an American accent, while Dailymotion wears a grey skirt and top with a white scarf and red beret (a joke on the fact that Dailymotion is based in Paris, France), speaking with a British accent. A beret (ber-HET in French or /ˈBer-EHT/ in English, except in the USA, where it is usually pronounced /ber-EHT is a soft round Cap, usually Paris (ˈpærɨs in English; in French) is the Capital of France and the country's largest city This article is about the country For a topic outline on this subject see List of basic France topics. ^[5]
• In an ad for wines Castillo de Molina and 35° South acts out a similar style with white background and a casually dressed actor (35° South) and a formally dressed actor (Castillo de Molina).
• Mac vs. PC - South Park style is a video animated with the help of a South Park Character Creator program, recreating Mac and PC as South Park children. It is currently featured on YouTube. PC explains that he looks thinner due to using a European version of Windows, which is missing the Media Player files. He then criticizes Mac for having a "game deficiency", prompting Mac to send him a virus-laced email and accidentally "breaks him. " PC reboots and Mac tries to run away before PC turns back on, but is frozen mid-step by the Rainbow Spinning Wheel of Doom. The spinning wait cursor is a cursor in Apple 's Mac OS X that indicates an application is not responding to system events PC then attempts to attack Mac, but is also frozen in mid-step, his entire body turning into a Blue screen of death. The Blue Screen of Death (also known as a stop error, BSoD, bluescreen, or Blue Screen of Doom) is an Error screen displayed The short ends with the message "Computers suck".
• Mac vs. PC vs. Linux - South Park style is the sequel to the Mac vs. PC: South Park style parody. In this episode, Linux joins Mac and PC and laugh at him for not liking games or editing movies or making spreadsheets. He soon leaves after Farting to take a memory dump. Fart is an English language Vulgarism most commonly used in reference to Flatulence. Mac sniffs and is frozen by the Rainbow Spinning Wheel of Doom, PC also sniffs and freezes and his whole body turns into the Blue Screen of Death. The spinning wait cursor is a cursor in Apple 's Mac OS X that indicates an application is not responding to system events The Blue Screen of Death (also known as a stop error, BSoD, bluescreen, or Blue Screen of Doom) is an Error screen displayed This short also ends with the message "Computers Suck".
• A series of promotional advertisements for the American situation comedy It's Always Sunny In Philadelphia features the show's characters in various combinations as Mac and PC (PC being short for things like perverted clown and such). It's Always Sunny in Philadelphia is an American television sitcom created by Rob McElhenney and developed by McElhenney and Glenn Howerton
• A Comedy Central commercial for The "Roast of Flavor Flav" features the Rapper standing beside himself, identifying as "I'm the Mac" and "I'm an MC" in an obvious spoof.
• Sony VAIO tries to make an attempt to copy this with an ad saying"I'm a PC,I'm a Mac and I'm a VAIO",with the latter being pictured as a colourful young teenager.

Criticisms

In an article for Slate magazine, Seth Stevenson criticized the campaign as being too "mean spirited", suggesting, "isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?". Slate is an English-language online current affairs and culture Magazine created in 1996 by former New Republic editor Michael Slate is an English-language online current affairs and culture Magazine created in 1996 by former New Republic editor Michael ^[6]

In an article in The Guardian, Charlie Brooker points out that the use of the comedians Mitchell and Webb in the UK campaign is curious. The Guardian (until 1959 The Manchester Guardian) is a British Newspaper owned by the Guardian Media Group. Charlton Brooker, commonly known as Charlie Brooker, (born 3 March 1971 Reading, Berkshire) is a British Comedy writer, Cartoonist They both star in the sitcom Peep Show in which, to quote the article's author, "Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur". --> Peep Show is a BAFTA He goes on to say, "So when you see the ads, you think, 'PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers. '"^[7]

References

See also

• Apple Switch ad campaign

External links

• Get a Mac and Advertising Spots
• TBWA \ Chiat \ Day

Switch was an Advertising campaign launched by Apple Computer (now Apple Inc

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