The term general manager is a descriptive term for certain executives in a business operation. Corporate titles are titles conferred on individuals as a means of identifying their function in the Organization. A business (also called firm or an enterprise) is a legally recognized organizational entity designed to provide goods and/or services to It is also a formal title held by some business executives, most commonly in the hospitality industry. The hospitality industry is a 35 trillion dollar service sector within the global economy

Generic usage

Most commonly, the term general manager refers to any executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement. In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services An Income Statement, also called a Profit and Loss Statement (P&L is a financial statement for companies that indicates how Revenue (money This is often referred to as Profit & Loss (P&L) responsibility. This means that a general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of Business operations are those ongoing recurring activities involved in the running of a business for the purpose of producing value for the stakeholders They are contrasted Frequently, the general manager is also responsible for leading or coordinating the strategic planning functions of the company. Strategic planning is an Organization 's process of defining its Strategy, or direction and making decisions on allocating its resources to pursue this strategy

In many cases, the general manager of a business is given a different formal title or titles. Most corporate managers holding the titles of Chief Executive Officer (CEO) or President, for example, are the general managers of their respective businesses. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator President is a Title leaders of Organizations companies, Trade unions universities, and countries. More rarely, the Chief Financial Officer (CFO), Chief Operating Officer (COO), or Chief Marketing Officer (CMO) will act as the general manager of the business. A chief operating officer or chief operations officer ( COO) is a Corporate officer responsible for managing the day-to-day activities of the Corporation Chief marketing officer ( CMO) is a Corporate title referring to an executive responsible for various Marketing in an Organization Depending on the company, individuals with the title Managing Director, Regional Vice President, Country Manager, Product Manager, Branch Manager or Segment Manager may also have general management responsibilities.

In consumer products companies, general managers are often given the title Brand Manager or Category Manager. In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Brand management is the application of Marketing techniques to a specific product, Product line, or Brand. In professional services firms, the general manager may hold titles such as Managing Partner, Senior Partner, or Managing Director. Professional services are infrequent technical or unique functions performed by independent contractors or consultants whose occupation is the rendering of such services

In non-profit enterprises, the general manager is often given the title Executive Director. A non-profit organization ( abbreviated "NPO" also "not-for-profit" is a legally constituted Organization whose objective is to support or engage

Industry-specific usages

Hotels

In hotels, the General Manager is the executive manager responsible for overall hotel operation. The General Manager of a hotel usually reports directly to a corporate office or hotel owner. Common duties of a General Manager include hiring and management of a management team, overall management of hotel staff, creation and presentation of an operational budget, determining and setting business objectives and goals, handling legal action, responding to and managing hotel-wide emergencies and major issues involving guests, employees, or the facility, maintaining relations with surrounding businesses, handling political relations with local government officials, and many additional duties.

See also

• General manager (baseball)
• General manager (ice hockey)
• Certified Business Manager (CBM) A professional designation for senior general management
• Managing director
• VP/GM