G. I. Joe is a line of military-themed articulated "action figures" produced by the toy company Hasbro. This article is about playthings For other uses of the term see Toy (disambiguation. Hasbro ( is an American Toy company It is one of the largest toy makers in the world second only to the toy giant Mattel. The initial product offering represented four of the branches of the U. S. Armed Forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force) and Action Marine (USMC). The term "G. I. Joe" stood for "Government Issue Joe", signifying the universal makeup of the US forces at the time. The development of G. I. Joe led to the coining of the term "action figure. "
In 1963, noting the commercial success of the Barbie doll for girls, Stan Weston, a toy creator and licensing agent, came up with the idea of a Barbie-like line with a military theme that would be marketed to boys. This page is about the first series (and 40th ann reproductions in the G Barbie is a best-selling fashion Doll launched in 1959 The doll is produced by Mattel Inc He presented his idea to Don Levine, the creative director of Hasbro, who saw the potential of the idea and approved. The prototypes were originally named "Rocky" (the marine/soldier) "Skip" (the sailor) and "Ace" (the pilot), before Don Levine, inspired by the 1945 film The Story of G.I. Joe, decided on the generic name G. Year 1945 ( MCMXLV) was a Common year starting on Monday (link will display the full calendar The Story of GI Joe ( 1945) is a War film directed by William Wellman and starring Burgess Meredith and Robert Mitchum I. Joe.
The line was launched, on February 2, 1964, with a World War II theme. Events 962 - Translatio imperii: Pope John XII crowns Otto I Holy Roman Emperor, the first Holy Roman Emperor Year 1964 ( MCMLXIV) was a Leap year starting on Wednesday (link will display full calendar of the 1964 Gregorian calendar. World War II, or the Second World War, (often abbreviated WWII) was a global military conflict which involved a majority of the world's nations, including The G. I. Joe figures were approximately the same physical scale as Barbie dolls - 12 inches, or 305 mm, tall. There were originally four figures, one to represent each branch of the Armed Forces. Accessory packs containing additional gear and clothing were also released
By 1969, in the wake of the Vietnam War, Hasbro sought to downplay the war theme that had initially defined "G. This page is about the second series in the GI Joe toy line For the toy line in general see G Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. The Vietnam War, also known as the Second Indochina War, or the Vietnam Conflict, occurred in Vietnam, Laos and Cambodia I. Joe". The line became known as "The Adventures of G. I. Joe" . In 1970, Hasbro settled on the name "Adventure Team", and relaunched G. I. Joe under the new, non-military, banner.
For its first ten years, G. I. Joe was a generic soldier/adventurer with only the slightest hints of a team concept existing. In 1975, after a failed bid to purchase the toy rights to the Six Million Dollar Man, Hasbro issued a bionic warrior figure named "Mike Power, Atomic Man", which sold over one million units. The Six Million Dollar Man is an American Television series about a fictional Cyborg working for the OSI (which was usually said to refer Also added to the Adventure Team was a superhero, Bulletman. Comics included with figures at the time featured "Eagle Eye" Joe, Atomic Man, and Bullet Man operating together. The Adventure Team was finally an actual team.
The other notable absence in G. I. Joe's early days was an antagonist (although a case can be made for the German Stormtrooper). In 1976, G. I. Joe and the Adventure Team met foes from outer space when, The Intruders: Strong Men from Another World, were introduced. The Intruders are a line of action figures from Hasbro 's GI Joe collection These armored caveman-like aliens, although smaller than the G. I. Joe figures, had a button on their backs which could be pressed to make them grab with their "Crusher Grip" arms. These were available in the bearded and gold armored commander, and the beardless, silver armored warrior. Up until the introduction of these cavemen-looking armored aliens, Joe and his team only had the forces of nature and animals to combat. Now he was pitted up against foes who despite their brutish appearance were possessed of keen intellect and bent on world domination.
The original 12" G. I. Joe line ended in America in 1976. At this time, Hasbro released a line of inexpensive, rotationally molded mannequins in the G. I. Joe style called "The Defenders. "
The claim is that by the late 1970s, the petroleum crisis had taken a toll on the profitability of the 12" G. An energy crisis is any great bottleneck (or price Rise) in the supply of energy resources to an economy. I. Joe line. Drastic increases in the price of petroleum increased the cost of the plastic used to manufacture the toys. Petroleum ( L petroleum, from Greek πετρέλαιον, lit Plastic is the general common term for a wide range of synthetic or semisynthetic organic solid materials suitable for the manufacture of industrial products However, foreign licensees continued to produce their own versions quite successfully well into the eighties,[1] which tends to negate this rationale. It would seem as likely that mismanagement of the product line, and a lack of a focused product development direction caused the demise of the 12" line in the US market.
In 1977, Hasbro released the Super Joe Adventure Team, and took the battle between good and evil to the stars. The figures were scaled down to 8 1/2 inches, similar in size to Mego's Superheroes line of action figures. The line was a hybrid of superhero and space action figures with new features incorporated such as battery powered back-pack lights and motorized accessories. The hero Super Joe characters, Super Joe Commander (Caucasian/African American) and Super Joe (Caucasian/African American) had a "1-2 Punch" that could be activated by pressing panels on the figure's back. The majority of these figures used kung-fu grip style plastic in the joints and hands. With age this material degrades leaving even unopened figures missing limbs and hands.
Unlike the original G. I. Joes, Super Joe was developed from the start with a play-pattern of Good vs Evil. Super Joe Commander and the Adventure Team (Man of Action, and Adventurer) with their alien comrades "The Night Fighters", Luminos and The Shield, fight against the evil Gor, King of the Terrons, Terron: The Beast from Beyond and his ally Darkon, the half man half monster.
Super Joe was discontinued by the end of 1978. The same basic body molds were used later by a subsidiary of Hasbro to produce a line of action figures based on the TV Series "Space Academy. Hasbro ( is an American Toy company It is one of the largest toy makers in the world second only to the toy giant Mattel. "
From 1966 through 1984, Palitoy Ltd. For the 2nd-generation Hasbro Action Man see Action Man 1993-2006. Year 1966 ( MCMLXVI) was a Common year starting on Saturday (link will display full calendar of the 1966 Gregorian calendar. Year 1984 ( MCMLXXXIV) was a Leap year starting on Sunday (link displays the 1984 Gregorian calendar) produced a British version of the 12-inch G. I. Joe line, under the Action Man name for the UK market. For the 2nd-generation Hasbro Action Man see Action Man 1993-2006. Initially, these were the exact same designs as the American figures, and at first the same military theme which included figures from World War II. The line later expanded the line to include all men of action, like footballers and other sports figures. In the early 1980s, Palitoy responded to falling sales of Action Man by launching 'Action Force' - a new range of smaller military-themed figures in the style of the then-popular Star Wars line from Kenner. Later, when the U. S. Real American Hero line was released in the UK they were released under the 'Action Force' title, since the term 'G. I. ' is not in common use in Britain. The figures had the same appearance and codenames as the American G. I. Joes, but their identities and histories were international rather than purely American or British. The range was later renamed G. I. Joe to bring it into line with international markets; however, the Action Man line retained its original name when it was revived in the early 1990s.
Group Action Joe was the French license for G. I. Joe. The Ceji company developed the line in 1976, utilizing the life-like bodies developed by Hasbro that same year. Initial characters include an adventurer, a soldier, a cowboy, a black adventurer, a bearded adventurer and an Indian figure. A female figure, Jane, was quickly added. The line expanded in 1977 and other character were added with new features like Eagle Eyes.
Ceji updated several features and many new outfits were created. Some of them, like the French Republican Guard, are highly sought out by collectors. They also licensed other characters for the line, including Rahan (a French comic book caveman, 1978) and Zorro (licensed from Disney). For the French market, Ceji gave all members of the team a name to establish more individual identities. Production for the line ceased in 1981.
The GI Joe line was also licensed to Germany under the Action Team name. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. In Spain, Geyperman was the Hasbro licensee, although the products were more based on Palitoy's line, down to the logo design. Spain () or the Kingdom of Spain (Reino de España is a country located mostly in southwestern Europe on the Iberian Peninsula. GeyperMan Geyperman was the name of a Spanish Action figure manufactured by the company Geyper during the 1970s In Japan, Takara and Tsukuda licensed the figures under the names "GIJOE" and "Combat Man". For a topic outline on this subject see List of basic Japan topics. In Brazil, Estrela (company) licensed the 12" figures under the name "Falcon" and the 3 3/4" figures under the name "Comandos em Ação". |utc_offset = -2 to -4 |time_zone_DST = BRST |utc_offset_DST = -2 to -5 |cctld Estrela is a Toy manufacturer in Brazil. The company was founded in São Paulo in 1937 when it started producing dolls and wooden toy cars In Argentina, the G. For a topic outline on this subject see List of basic Argentina topics. I. Joe figures were licensed by Esterella under the name "Falcon". The G. I Joe toy line was produced in India under the Funscool brand. India, officially the Republic of India (भारत गणराज्य inc-Latn Bhārat Gaṇarājya; see also other Indian languages) is a country
1982 saw the highly successful relaunch of the G. GI Joe: A Real American Hero is a Military -themed line of Action figures and toys Year 1982 ( MCMLXXXII) was a Common year starting on Friday (link displays the 1982 Gregorian calendar) I. Joe product line in a smaller, 3 3/4-inch scale, of the same type employed by the wildly popular Star Wars figures. Star Wars is an epic Space opera franchise initially conceived by George Lucas during the 1970s and significantly expanded The 1982 relaunch pioneered several tactics in toy marketing, combining traditional advertising with an animated television mini-series and an on-going comic book. The decision to use a smaller 3 3/4-inch scale for the figures also made it possible for Hasbro to produce a variety of matching vehicles and play sets that further expanded the appeal and commercial potential of the line.
G. I. Joe's increasing popularity supported an array of spin-off merchandising that included posters, t-shirts, video games, board games, and kites. A poster is any piece of printed Paper designed to be attached to a wall or vertical surface A T-shirt (or tee shirt) is a Shirt which is pulled on over the head to cover most of a person's Torso. A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device. A board game is a Game in which counters or pieces that are placed on removed from or moved across a "board" (a premarked surface usually specific to that game A kite is a flying tethered object that depends upon the tension of a tethering system In 1985, both Toy & Lamp and Hobby World magazines ranked G. Year 1985 ( MCMLXXXV) was a Common year starting on Tuesday (link displays 1985 Gregorian calendar) I. Joe as the top-selling American toy.
The 3 3/4 inch line was canceled at the end of 1994. This was also the 30th Anniversary of G. I. Joe and accordingly, Hasbro released a series of 12-inch and 3 3/4 inch figures based on the Original Action Team figures from 1964. A select assortment of figures from the "Real American Hero" line were released as Toys "R" Us exclusives to celebrate the 15th anniversary. A second assortment followed in 1998.
G. Since its debut in 1982 the Comic book history of GI Joe has seen three separate publishers and four main-title series all of which have been based on the I. Joe also appeared as a promotional comic book, produced by Marvel Comics. Marvel Comics is an American comic book company owned by Marvel Publishing Inc The comics were very successful, at one point becoming Marvel's top-selling book. This was due in no small part to the unique television advertising and writing talent of Larry Hama, who worked closely with Hasbro to develop a unique identity, background story, and personality for each character. Larry Hama (born 7 June 1949 is a Japanese American writer artist actor and musician who has worked in the fields of entertainment and publishing since the 1960s
The comic series released its final issue, No 155, in December 1994, to coincide with the end of the original RAH toy line.
The basic premise of the 1985 series based on the figures is "good vs. GI Joe A Real American Hero is a half-hour American animated television series based on the successful toyline from Hasbro and the comic book series evil". G. I. Joe is a highly capable branch of America's military whose purpose is to defend the world against enemy attack. The United States of America —commonly referred to as the Their main adversary is the COBRA Organization, a "ruthless terrorist organization determined to rule the world". Terrorism is the systematic use of terror especially as a means of coercion
The content of the animated show, although dealing with war and fighting, was still relatively mild as characters rarely, if ever, died even in the most dangerous circumstances. When an airplane was destroyed in combat, the characters inside were invariably shown parachuting out of the wreckage in the nick of time. In addition, the show used lasers and other high tech weapons rather than bullets. However, physical fighting was shown in abundance, probably as a way of compensating for the lack of death and serious injury.
The show is remembered for its public service announcements, where one of the Joes would give an important safety lesson to a group of children engaged in risky behavior. A public service announcement (PSA or community service announcement (CSA is a non-commercial advertisement broadcast on radio or television ostensibly for the Public These PSAs always ended with the famous exchange: "Now we know!" "And knowing is half the battle. " Almost fifteen years after the show had ended, Eric Fensler made a well-known series of parodies based around these PSAs, and they are still circulating around the internet to this day. Eric Fensler is an independent American filmmaker from Chicago, known for his series of 25 parodical Remixes of G A parody (ˈpɛɹədiː US, [ˈpaɹədiː] UK) in contemporary usage is a work created to mock comment on or poke fun at an original work its subject
In 1987, G.I. Joe: The Movie, a spinoff of the animated series, was released, but was ill-received by both critics and fans. Year 1987 ( MCMLXXXVII) was a Common year starting on Thursday (link displays 1987 Gregorian calendar) GI Joe The Movie is a 1987 animated film spun off from the animated series G
There were several video game adaptations of G. A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device. I. Joe; some are Cobra Strike by Parker Brothers for the Atari 2600 and Intellivision (1983), G. GI Joe Cobra Strike is the title of a Video game released for the Atari 2600 in 1983. Parker Brothers is a Toy and Game Manufacturer and Brand. Over nearly 115 years the company published more than 1800 games among their The Atari 2600 is a Video game console released in October 1977 The Intellivision is a Video game console released by Mattel in 1979. I. Joe by Epyx for the Apple II and the Commodore 64 (1985), G.I. Joe by Taxan for the Nintendo Entertainment System (1991), Action Force by Virgin Games for the Commodore 64 (1987), G. Epyx Inc was a Video game developer and publisher in the late 1970s and entire 1980s GI Joe is a 1991 Run and gun game published by Taxan for the Nintendo Entertainment System based on the toyline TAXAN is a subsidiary of Kaga Electronics, a Japanese Electronics company The Nintendo Entertainment System (often abbreviated as NES or simply Nintendo) is an 8-bit Video game console that was released by Virgin Interactive was a successful and influential British Video game publisher. I. Joe by Konami for arcades (1992) and G.I. Joe: The Atlantis Factor by Capcom for the Nintendo Entertainment System (1992). () is a leading developer and publisher of numerous popular and strong-selling toys Trading cards, Anime, Tokusatsu, Slot machines An arcade game is a coin-operated entertainment machine typically installed in businesses such as Restaurants Pubs Video arcades and Family Entertainment GI Joe The Atlantis Factor is the title of a NES Video game developed by KID and published by Capcom in the United For the original NASA meaning see capsule communicator. is a leading Japanese International developer The Nintendo Entertainment System (often abbreviated as NES or simply Nintendo) is an 8-bit Video game console that was released by [1]
As a follow-up to the Real American Hero toy line, Sgt. Savage and his Screaming Eagles figures debuted in 1995. It was canceled after only two waves of figures were released, due to low sales. In 1996, G.I. Joe Extreme figures were introduced by Kenner Toys (who had merged with Hasbro in late 1994, taking over their boys toys production). Year 1996 ( MCMXCVI) was a Leap year starting on Monday (link will display full 1996 Gregorian calendar) GI Joe Extreme is a line of military-themed toys from Hasbro and the next major incarnation of G Along with the release of toys, G. I. Joe Extreme featured a comic book, published by Dark Horse comics, and a Gunther-Wahl-produced cartoon series which ran for two seasons.
Hasbro began releasing new 12" G. I. Joe figures in 1991. The first figure, Duke, was marketed exclusively to Target retail stores. Duke is a fictional character from GI Joe, a line of military-themed toys Target Corporation ( is an American Retailing company that was founded in Minneapolis Minnesota in 1902
Based on the Real American Hero toyline, the Hall of Fame series featured Mission Gear Outfits, vehicles, and featured popular characters like Snake-Eyes, Stalker, Gung-Ho, Cobra Commander, Destro, and Storm Shadow among others. GI Joe Hall of Fame (1991-94 A Real American Hero The Hasbro G
This was followed by an anniversary series based on the 60's line - and was followed by the Hall of Fame Limited Editions, also based on 60's releases.
In 1997, the original G. GI Joe Masterpiece Edition is an action-figure-and-book set packaged by Chronicle Books Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar I. Joe figure returned via the G. I. Joe Masterpiece Editiona unique book-and-figure product. [2]
G.I. Janes were introduced in a series called the Classic Collection, the first 12-inch female dolls in the G. GI Joe Classic Collection is an action-figure-and-accessories set produced by Hasbro US in a style initially influenced by the Hasbro GI Joe products of the 60s I. Joe line-up since 1967; this doll was a helicopter pilot. History Since 400 AD Chinese children have played with bamboo flying toys. The Classic Collection hearkened back to the original all military theme of G. I. Joe with fairly realistic uniforms and gear. Soldiers from Australia, Britain, and other nations, as well as United States Forces were featured. The line also presented an all-new articulated G. I. Joe figure that formed the basis of many offerings until the 12" line was discontinued in the new millennium.
In 2000, a Navajo Code Talker was introduced, one of only two 12-inch G. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. The Navajo Nation ( Diné in the Navajo language) is a semi- autonomous Native American homeland covering about 26000 square miles (67339 square I. Joe talking figures (until this time) since the 1970s.
In 2001, G. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. I. Joe honored the events of the 1941 attack on Pearl Harbor by releasing a line of Pearl Harbor figures. Year 1941 ( MCMXLI) was a Common year starting on Wednesday (the link will display 1941 calendar of the Gregorian calendar. The attack on Pearl Harbor (or Hawaii Operation, as it was called by the Imperial General Headquarters) was a surprise Military strike conducted by In 2003 Hasbro announced the release of the 40th Anniversary G. Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. I. Joe line. This line featured reproductions of the earliest G. I. Joe figures and accessories originally made in 1964.
In November 2006 a reproduction Land Adventurer G. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. I. Joe figure was released as an exclusive to Hot Topic stores. The figure was a reproduction of the Land Adventurer with the Kung Fu Grip and came in the "Coffin" style box. A reproduction Talking Adventure Team Commander was also released in a limited run of 1,970 issues.
During the late 1990s Hasbro built on the renewed interest in authentic reproductions of G. GI Joe Timeless Collection is an action-figure-and-accessories set reproducing Hasbro GI Joe product themes of the late 60s- early 70s I. Joe established by the Masterpiece Edition reproduction book/figure set; they bought the rights to the ME figure and released a range of store exclusive reproduction figure sets, with the character of the sixties G. I. Joe boxed sets.
In 2000, Hasbro re-released a selection of 3 3/4" G. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. I. Joe figures and vehicles. This line lasted until 2002. The figures were sold in packs of two and consisted of repainted versions of figures from the Real American Hero line. Some of these repainted figures were assigned new identities: for example, the Baroness figure was repainted and sold as a new character called Chameleon, described on the packaging as "the illegitimate half sister of Baroness".
Beginning in 2002, newly designed collections of 3 3/4" G. GI Joe vs Cobra is the GI Joe toy line series that ran from 2002 to 2005 See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. I. Joe figures and vehicles were released. Each collection centered around a storyline or theme, such as "Spy Troops" and "Valor vs. Venom".
Direct-to-DVD features were animated for both the Spy Troops & G.I. Joe: Valor vs. Venom collections, as well as a new trading card game based on the G. DVD (also known as " Digital Versatile Disc " or " Digital Video Disc " - see Etymology)is GI Joe Valor vs Venom is a direct-to-video CGI animated movie and sequel to G I. Joe vs. Cobra storyline. Both the 12" and 3 3/4" lines were put on hiatus prior to the release of the Sigma 6 line in 2005.
The 3 3/4" line was reintroduced after a very brief hiatus via Hasbro's direct-to-consumer website HasbroToyShop. com and various online retailers. Following the line's success, figures also became available in certain retail stores, such as Toys "R" Us. Toys "R" Us ( currently typeset as Toys Я Us in the logo and before as Toys "Я" Us) is a Toy store chain based
2007 marked the 25th anniversary of the "Real American Hero" line. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. To commemorate the event, Hasbro released a "25th Anniversary" collection of newly sculpted 100mm figures (as opposed to the 3¾" scale of the RAH line) based on classic and new designs of many of the line's best known and most popular characters. The 25th Anniversary figures replaced the classic O-ring construction with a swivel chest feature and increased points of articulation beyond the standard shoulder, elbow and knees to swivel wrists, ankles and double-hinged knees.
Originally planned as only two sets of 5 packs, one G. I. Joe and one Cobra, Hasbro expanded it to a full-fledged toyline to run through 2008 due to retailer and collector excitement.
2005 saw the introduction of a new line called G.I. Joe: Sigma 6, consisting initially of an 8" scale selection of action figures distinguished by their extensive articulation and accessories. GI Joe Sigma 6 is a line of military-themed action figures and toys which appeared in the fall of 2005 Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. GI Joe Sigma 6 is a line of military-themed action figures and toys which appeared in the fall of 2005 Sigma 6 combines entirely new characters with already familiar characters from the 3 3/4" "Real American Hero" line. Its release was accompanied by a television series produced by the Japanese animation studio GONZO and a comic book mini-series published by Devil's Due.
Hasbro also expanded the Sigma 6 line to include a 2 1/2" scale selection of vehicles, play sets, and figurines with limited articulation.
2007 saw the rebranding of the 8" line. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. The Sigma Six branding was dropped in the spring of 2007. Since that time, new figures have been branded as simply G. I. Joe and divided into differently packaged sub-groups such as Combat Squad, Commandos, and Adventure Team. The entire 8" scale was cancelled by the end of 2007, although Hasbro considers the 8" figures a success and may revisit the scale in the future.
The G. The following is an alphabetical list of real people honored by a G I. Joe brand has made promotional action figures based on real-life persons, both military and civilian, that the company deems Real American Heroes, as the G. Promotion involves disseminating information about a product, Product line, Brand, or company I. Joe slogan says.
12" joes:
3. For the 2nd-generation Hasbro Action Man see Action Man 1993-2006. The following is a list of all of the Hasbro GI Joe series released As of 2008. 75" joes:
25th Anniversary: