| Fruits | |
|---|---|
Cover of issue 95. |
|
| Categories | Harajuku fashion |
| Frequency | Monthly |
| Publisher | Shoichi Aoki |
| First issue | 1997 |
| Country | Japan |
| Language | Japanese |
| Website | Official site |
Fruits (written "FRUiTS") is a Japanese fashion magazine covering the fashions of the Harajuku district of Tokyo, established in 1997 by photographer Shoichi Aoki. Harajuku (原宿 "meadow lodging" is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward Fashion refers to styles of dress (but can also include cuisine literature art architecture and general comportment that are popular in a culture at any given time Shoichi Aoki is the creator of the Fruits and Fresh Fruits photobooks For a topic outline on this subject see List of basic Japan topics. Magazines, periodicals or serials are Publications generally published on a regular schedule containing a variety of articles, generally Harajuku (原宿 "meadow lodging" is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward officially, is one of the 47 prefectures of Japan and located on the eastern side of the main island Honshū. A photographer is a person who takes a Photograph using a Camera. Shoichi Aoki is the creator of the Fruits and Fresh Fruits photobooks Excerpts from the magazine were compiled to create the Phaidon Press books Fruits (2001) and Fresh Fruits (2005).
An exhibition of Aoki's photographs for the magazine, developed by the Powerhouse Museum, has toured museums in Australia and New Zealand. The Powerhouse Museum is the major branch of the Museum of Applied Arts and Sciences in Sydney, the other being the historic Sydney Observatory. [1][2]
Contents |
Themes
The photographs document the individualistic styles young people wear around the Harajuku district of Tokyo. Harajuku (原宿 "meadow lodging" is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward officially, is one of the 47 prefectures of Japan and located on the eastern side of the main island Honshū. If there are identifiable themes, they can broadly be described as fun, original, authentic, and the recording of emerging social trends and technology. The message seems to shout through the repetitive format of these photos; a modern person head to toe in the foreground against an urban backdrop: "You are the best stylist to express yourself".
Fashion coverage
The homegrown Japanese fashion covered by Fruits is similar to most modern global street fashions. Japanese Street Fashion first started in the middle of the 19th Century after Japan started to portray western fashion in their culture Street fashion is a term used to describe Fashion that is considered to have emerged not from studios but from the grassroots The look of the fashion in this magazine is eclectic and diverse, making it hard to categorize this magazine to a specific genre. That said, the "Fruits look" could be summarized as combining traditional Japanese styles of dress with an irreverent approach to modifying and combining elements of clothing, accessories, and technology.
Decora, also known as "Decoration" or "Decora-chan", is one of many street fashions showcased by the magazine. It consists of colorful clothing and accessories from head to toe. Fashion accessories are decorative items that supplement one's garment, such as Jewelry, Gloves, Handbags, Hats belts, The style is sometimes mistakenly called "Fruits-style" by people outside of Japan. Decora clothing is simple, and the accessories include plastic toys and jewelry, which click together and make noise as the wearer moves. [1][3]
Compared to other styles
The fashion styles showcased in Fruits have a parallel concerning the disregard to conventions that punk takes to the extreme. Punk ideologies are a group of varied social and political beliefs associated with the Punk subculture. However, unlike the punk movement, there is less, if any, of a political agenda expressed by "Fruits. "
Fruits photographs styles which are distinct from Cosplay, which is a hobby where people dress like their favourite manga, anime, or video-game character. short for "costume play" is a type of performance art whose participants outfit themselves with often-elaborate Costumes and Accessories, as a specific
Inside a copy of Fruits
The inside contains very few ads, most of which are to advertise a shop in Harajuku. Harajuku (原宿 "meadow lodging" is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward The pictures take up the entire page, except for a white bar at the bottom which breaks down the person's outfit piece by piece to tell the reader where it was purchased (or in some cases, who made it), explains the "point of fashion" of the outfit (the main focal point of the ensemble), and gives a brief description of the person's age, social position, and interests. The back may include an interview with a staff member at the magazine. The very back shows reader-submitted pictures.
See also
References
- ^ a b Fruits: Tokyo street style - photographs by Shoichi Aoki. Japanese Street Fashion first started in the middle of the 19th Century after Japan started to portray western fashion in their culture Powerhouse Museum. Retrieved on 2007-01-20. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 250 - Emperor Decius begins a widespread persecution of Christians in Rome.
- ^ Levermore, Elizabeth. "Fashion and fiord mix it up in exhibit", The Southland Times, January 20, 2006, pp. Events 250 - Emperor Decius begins a widespread persecution of Christians in Rome. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. 15.
- ^ Dibble, Fran. "Barbie Meets Punk", Manuwatu Standard, March 19, 2004, pp. Events 1279 - A Mongolian victory in the Battle of Yamen ends the Song Dynasty in China. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " 16.
External links
- Official site
- Fruits Fan Community
- Discussion with the founder of FRUiTS Magazine
- Fruits Exhibition at the Powerhouse in Sydney
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