Freelanthropy was started in 2004 to help non-profit organizations raise money online. A non-profit organization ( abbreviated "NPO" also "not-for-profit" is a legally constituted Organization whose objective is to support or engage

Freelanthropy was developed by Dan Sheehy and Thorsten Hoins to tap the power of "pay per click" (PPC) search advertising for non-profit organizations. Pay per click ( PPC) is an Internet advertising model used on Search engines Advertising networks and content websites such as Blogs In August of 2004 along with its parent company, Freelanthropy was merged with Vendare Media and Freelanthropy launched to the public in early 2005 with its first product, the Charitable Toolbar, powered by Yahoo! and AskJeeves (now Ask.com) search services. Askcom is a Search engine. It is a business division of IAC Search & Media, and was founded in 1996 by Garrett Gruener and David Warthen With a change in strategic direction at Vendare Media, Freelanthropy's progress was halted until early 2006 following an ownership change. Dan Sheehy, who had originally conceived the idea, purchased Freelanthropy from Vendare in December 2005.

Current Business

Freelanthropy still offers free customized browser search toolbars to non-profit organizations, but no installed software is required to use the service and Freelanthropy's offerings have expanded to include a consumer search portal that allows users to designate support for any one of more than 1. A non-profit organization ( abbreviated "NPO" also "not-for-profit" is a legally constituted Organization whose objective is to support or engage 3 million 501(c) and 527 group organizations (registered US non-profits) in Freelanthropy's database. 501(c is a provision of the United States Internal Revenue Code ( listing 28 types of Non-profit organizations exempt from some federal A 527 group is a type of American Tax-exempt organization named after a section of the United States tax code,. In 2006 Freelanthropy entered into a new multi-year partnership with Yahoo! who now exclusively powers the search experience for both Freelanthtropy's custom browser toolbars as well as the Freelanthropy. com search portal. Ask. com is no longer involved. Freelanthropy also helps to generate revenue for its non-profit partners through its "Shop & Give" directory which includes hundreds of online merchants. When people access any of these merchants through Freelanthropy's Shop & Give program, money is raised for the designated non-profit organization. All of Freelanthropy's services are completely free for its non-profit partners, their constituents, as well as the general public that support charities through the Freelanthropy. com search portal. Freelanthropy does not collect any personally identifiable information (PII). The toolbars that Freelanthropy creates for its nonprofit partners are free of any adware, spyware or "malware," and function purely to reinforce the charities' brand with their supporters, facilitate Yahoo searches, and deliver messages from the charities to their supporters via the toolbar's RSS feature.

See also

• Fundraiser
• Online fundraising
• Charity Navigator
• Walkathon

External links

• Freelanthropy company site
• Freelanthropy Charitable Giving Index Study
• Article from Association of Fundraising Professionals
• Article from Chronicle of Philanthropy

A fundraiser is an Event or campaign whose primary purpose is to raise money for a cause Online fundraising is the use of Internet-based technology marketing and communication techniques by Non-profit organizations to bring in revenue frequently as Donations Charity Navigator is an independent non-profit organization that evaluates American charities. A walkathon ( walk-a-thon) or walking marathon is a type of community or school Fundraiser where participants raise money by collecting donations or pledges

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