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Foster's Lager is an internationally distributed Australian brand of filtered beer. For a topic outline on this subject see List of basic Australia topics. Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea It is also brewed under licence in many countries, including the USA,[1] Canada and the People's Republic of China. The United States of America —commonly referred to as the Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Talk People's Republic of China) PEOPLE'S REPUBLIC OF CHINA ARTICLE GUIDELINES The European rights to the beer are owned by Scottish & Newcastle, who brew and distribute Foster's in most European countries including; the United Kingdom, Greece, France, Belgium, Portugal, Finland, Germany, Spain, Sweden, Ukraine and the Republic of Ireland. Scottish & Newcastle plc was one of the world’s leading "long alcoholic drinks " (LADs companies with strong positions in 15 countries including leadership The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Greece (Ελλάδα transliterated: Elláda, historically, Ellás,) officially the Hellenic Republic (Ελληνική Δημοκρατία This article is about the country For a topic outline on this subject see List of basic France topics. The Kingdom of Belgium is a Country in northwest Europe. It is a founding member of the European Union and hosts its headquarters as well as those Portugal, officially the Portuguese Republic (República Portuguesa is a country on the Iberian Peninsula. Finland, officially the Republic of Finland ( is a Nordic country situated in the Fennoscandian region of northern Europe. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. Spain () or the Kingdom of Spain (Reino de España is a country located mostly in southwestern Europe on the Iberian Peninsula. "Sverige" redirects here For other uses see Sweden (disambiguation and Sverige (disambiguation. Ukraine (Україна Ukrayina, /ukrɑˈjinɑ/ is a country in Eastern Europe. Ireland ( Irish: Éire, ˈeːrʲə is a country in north-western Europe. In the U. S and India, rights to the brand are owned by SABMiller. SABMiller, an abbreviated form of SABMiller plc, ( is one of the world's largest brewers [2]

The Foster's brand is also used in Australia on several other beers, notably Foster's Light Ice, a low-alcohol pale lager. Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness

Recent statistics show that on average, 30 pints of Foster's are consumed each second in the U. K. alone. [3]

Contents

History

Locally brewed[4] Foster's first "arrived" in the UK with Paul Hogan proclaiming it tasted "like an angel crying on your tongue". Paul Hogan AM (born October 8, 1939) is an Australian Golden Globe -winning actor and comedian most famous for his role as However, Foster's Lager had already been imported in large quantities from Australia in its distinctly blue, white and gold cans since the early 1970s. At that time there was a considerable expatriate Australian community in Britain, notably in London in the suburb of Earl's Court, often referred to as "Kangaroo Valley". Earls Court, a district in the Royal Borough of Kensington and Chelsea in London, England. A mixture of young professionals and alleged "draft dodgers",[5] they created a demand for the importing of numerous Australian products, including Foster's Lager.

Awareness of the brand was spread in Britain by the satirical political magazine "Private Eye" which ran a cartoon series "The Adventures of Barry McKenzie" , featuring a bumbling Foster's swilling Australian "ex-pat". Private Eye is a fortnightly British satirical Magazine, edited by Ian Hislop.

In Britain, the Courage brewing group was acquired in 1986 by Australian "corporate raider" John Elliott. John Dormer Elliott (born 3 October 1941) is a prominent Australian Businessman, former president of the Liberal Party, and former Perceiving the increasing popularity of imported Foster's Lager, it was decided to commence local brewing of the product by Courage.

Unpopularity in Australia

While popular in many countries, particularly where it is brewed locally, Foster's Lager does not enjoy widespread popularity in Australia. As a bottled beer produced by the Foster's Group (formerly the Carlton United Beverages group (CUB)) it is rarely promoted in Australia. Foster's Group is a beer group with interests in Brewing, Wine-making and Soft drinks. Once a "premium" brand, Foster's Lager has been bypassed in favour of the Foster's Group's favoured premium brands of Carlton Crown Lager and Stella Artois. Stella Artois (ˈstɛlə ɑrˈtwɑː is a 52% ABV global Lager first brewed in Leuven, Belgium in 1926 as a Christmas brew [6]

Australians are parochial about their beers; few beers are popular Australia wide. The top selling beers in each state are:

In Australia until the end of the 1970's, Foster's Lager was a reasonably popular bottled and canned beer with a somewhat premium image. Tooheys is an Australian Brewery in the suburb of Lidcombe, in Sydney, New South Wales. Victoria Bitter, or VB as it is commonly called has the highest market share of all Beer sold in Australia, both on tap and packaged XXXX (pronounced four-X) is a Brand of Beers brewed in Milton, Brisbane by Queensland brewers Castlemaine Victoria Bitter, or VB as it is commonly called has the highest market share of all Beer sold in Australia, both on tap and packaged Tooheys is an Australian Brewery in the suburb of Lidcombe, in Sydney, New South Wales. Coopers Brewery is an Australian beer company publicly owned but not listed with a stock exchange Lion Nathan is a publicly listed Japanese-controlled Australasian alcoholic beverages company with operations in Australia and New Zealand Lion Nathan is a publicly listed Japanese-controlled Australasian alcoholic beverages company with operations in Australia and New Zealand Cascade Brewery is the oldest Brewery in Australia. It is based in South Hobart, Tasmania. Boag's Brewery (J Boag & Son is an Australian Brewery company founded in 1883 by James Boag and son also named James in Launceston, Tasmania, Victoria Bitter, or VB as it is commonly called has the highest market share of all Beer sold in Australia, both on tap and packaged Carlton Draught is a 46% ( abv) Pale lager made in Australia by Carlton & United Beverages. Melbourne Bitter is a Beer brewed by Carlton & United Beverages, (or CUB a subsidiary of Foster's Group. The Swan Brewery ( was founded in the centre of Perth, Australia in 1837 Then in the early 1980's there were major changes in the Australian brewing industry, including the merger of Castlemaine (Brisbane), Swan (Perth) and Toohey's (Sydney) into a national brewing group, as a result of acquisitions by Perth entrepreneur Alan Bond. Perth is the capital and largest city of the Australian state of Western Australia. Alan Bond may refer to Alan Bond (businessman (born 1938 Alan Bond (rocket developer (born 1944 Alan M In Queensland the high-volume Power's brewery was established by local entrepreneur Bernie Power.

Faced with inroads into its non-Victorian markets, Carlton and United Breweries (CUB) reviewed its product range and attempted to re-position some of its brands. So Foster's Draught was introduced, served on tap alongside established draught brands such as Castlemaine XXXX and Toohey's Draught. Despite some initial success, bolstered by heavy advertising, the brand did not prove popular and was eventually withdrawn from sale. Arguably, at the end of this failed exercise Foster's Lager was no longer viewed by consumers as a "premium" brand, and has not been promoted in Australia recently.

The Foster's Group has tended to promote the brands of Carlton Draught (mainstream market) and Victoria Bitter (working class male market). Carlton Draught is a 46% ( abv) Pale lager made in Australia by Carlton & United Beverages. Victoria Bitter, or VB as it is commonly called has the highest market share of all Beer sold in Australia, both on tap and packaged [7] As an "also-ran", Foster's Lager will no doubt be brewed as a bottled and canned beer in Australia for the foreseeable future, at least for sentimental reasons. These days (2007), it is relatively difficult to find in smaller bottle shops, and is seldom found on tap.

On an ironic note, Power's Brewery, south of Brisbane, was taken over by CUB[8] and is now used to brew Victoria Bitter and other Foster's Group brands in Queensland, (including Foster's Lager).

Current status

In April 2006, Scottish & Newcastle plc announced that it has agreed to acquire the Foster’s brand in Europe (including Turkey), the Russian Federation and other countries in the Commonwealth of Independent States from Foster’s Group Limited for approximately £309 million. Scottish & Newcastle plc was one of the world’s leading "long alcoholic drinks " (LADs companies with strong positions in 15 countries including leadership In August 2006, SABMiller announced that it had bought the rights to the Foster's brand in India for a reported $120m from private investors. SABMiller, an abbreviated form of SABMiller plc, ( is one of the world's largest brewers [9][10]

Whilst very popular globally, as mentioned above Foster's Lager is not a high selling beer in Australia. It is easily outsold by popular Australian beers (such as Victoria Bitter and Carlton Draught), the local "Favourite beer" (e. g. XXXX in Queensland) and even locally brewed international beers such as Heineken.

Slogans

Foster's Lager uses the slogan "The Amber Nectar" in Australia and the UK and "Australian for Beer," performed by Bob Ingersole, elsewhere overseas. The overseas advertising of the product often focuses upon the Australian connotations of the beer, e. g. with reference to stereotypical Australian imagery such as kangaroos, exaggerated accents, and cork hats. A kangaroo is a Marsupial from the family Macropodidae (macropods meaning 'large foot' A cork hat is a type of headgear with cork strung from the brim to ward off pestulant insects

The most recent slogan in the UK is, "Well you wouldn't want a warm beer would ya". This slogan goes with the comic advertisements that are currently featured on UK television. Comics (via Latin from the Greek "" kōmikos, of or pertaining to "comedy" from kōmos "revel" Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand

Variants

Scottish & Newcastle has also launched Foster's Twist, a beer with a hint of citrus that is marketed as a refreshing alternative to other heavier beers and Premium Packaged Spirits such as Smirnoff Ice. Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added Smirnoff is a brand of vodka now owned and produced by British drinks company Diageo. Foster's Twist is 4. 5% abv.

There is also Fosters Super Chilled, which is served at a colder temperature and is available in pubs and bars.

In 2008, Fosters Scuba was introduced, in which a widget is placed into the can to ensure good mixing. A widget is a device placed in a container of beer to manage the characteristics of the beer's head. This variant is only currently available in the UK.

In the UK, customers are also able to purchase a keg of Fosters for private parties, collecting and returning the keg at a participating store or public house.

Sponsorships

Foster's Lager were sponsors of Norwich City Football Club from 1988 until 1993. PLEASE NOTE This section is the introduction Please do not add too much detail here Year 1988 ( MCMLXXXVIII) was a Leap year starting on Friday (link displays 1988 Gregorian calendar) Year 1993 ( MCMXCIII) was a Common year starting on Friday (link will display full 1993 Gregorian calendar) At its commencement, the sponsorship by Foster's was the most lucrative sponsorship ever given to an English football club. England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland

References and notes

  1. ^ As of November 2007, Foster's continues to be brewed in Fort Worth, TX. Oil Cans, bottles, and kegs have been successfully produced at Miller Brewing Company.
  2. ^ SABMiller acquires Foster's India
  3. ^ Fosters UK promotional website.
  4. ^ i. e. "Brewed locally in England", as distinct from "imported from Australia".
  5. ^ "Draft dodgers" from the Vietnam War in which Australia was a combatant. The Vietnam War, also known as the Second Indochina War, or the Vietnam Conflict, occurred in Vietnam, Laos and Cambodia
  6. ^ Cheers! Why every brewer loves a premium beer or two - News - www.smh.com.au
  7. ^ http://www.iht.com/articles/2006/02/14/bloomberg/sxfosters.php.
  8. ^ http://www.australasian-gaming.com.au/articles/23-cubyatala.htm
  9. ^ S&N turns on Foster's tap in Europe - Times Online
  10. ^ Scottish & Newcastle - Scottish & Newcastle completes the acquisition of the Foster’s brand in Europe, the Russian Federation and other countries in th

External links

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