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FlyerTalk is an Internet forum for discussion of airline frequent flyer programs, hotel loyalty programs and other issues related to air travel. An, or message board, is a Bulletin board system in the form of a discussion site An airline provides air transport services for Passengers or Freight, generally with a recognized operating certificate or license A frequent flyer program (FFP is a Loyalty program offered by many Airlines. A hotel is an establishment that provides paid lodging usually on a short-term basis Loyalty programs are structured marketing efforts that reward and therefore encourage loyal buying behaviour — behaviour which is potentially of benefit to the firm Founded in 1998 by Randy Petersen and currently owned by Internet Brands, FlyerTalk is part of the WebFlyer network[1]. Randy Petersen is editor and publisher of Inside Flyer magazine sponsor of FlyerTalk, an online travel bulletin board Internet Brands ( is a company based in El Segundo California that operates online media, community and E-commerce

Contents

Origins and Growth

According to Randy Petersen, he was struggling to answer letters and faxes from readers seeking information and advice about their frequent flyer miles. He saw FlyerTalk as a concept that allowed the readers to combine their knowledge into a knowledge base for other travelers[2]. Since that time, FlyerTalk has grown to more than 200 forums and over 7,000,000 posts. The site has approximately 13 million page views per month and 27,000 daily unique visitors [3]. who discuss anything and everything related to travel. One of FlyerTalk's forums is the Newsstand where members post articles relating to travel.

Industry Use

Some of the hotel and airline forum participants include official presences who use FlyerTalk to learn about the issues important to their customer base. This was also something Petersen envisioned, when he saw FlyerTalk providing airline and travel companies a wealth of information to leverage as another touch point into the concerns and interests of their customers.

Mileage Runs

Main article: Mileage run

A commonly heard term around FlyerTalk is mileage run, during which the customer flies solely for the purpose of attaining the miles or segments necessary to attain or retain elite status. A mileage run is a paid/revenue airline trip designed solely for gaining maximum Frequent flyer miles, points or status for no other reason than to gain the miles points or A mileage run is a paid/revenue airline trip designed solely for gaining maximum Frequent flyer miles, points or status for no other reason than to gain the miles points or When done for the purpose of status with a hotel chain, the activity is sometimes called a mattress run. First coming to the attention of mainstream press in 2005[4], the mileage run is most common at the end of the year, as the accrual deadline for most loyalty plans is December 31st. One of the most talked about means of attaining status is PuddingGuy's so-called "pudding run" in 1999[5]. David Phillips (born 1964 also called The Pudding Guy, is an American civil engineer best known for receiving many Frequent flyer miles by taking advantage of a

References

  1. ^ WebFlyer :: The Frequent Flyer Authority. Retrieved on 2007-12-28. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1065 - Westminster Abbey is Consecrated. 1308 - The reign of Emperor Hanazono, Emperor of
  2. ^ Tsai, Jessica. "Power to the People", CRM Magazine, December 2007. Retrieved on 2007-12-28. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1065 - Westminster Abbey is Consecrated. 1308 - The reign of Emperor Hanazono, Emperor of  
  3. ^ WebFlyer :: The Frequent Flyer Authority. Retrieved on 2007-12-28. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1065 - Westminster Abbey is Consecrated. 1308 - The reign of Emperor Hanazono, Emperor of
  4. ^ Grossman, David. "The Art and Science of a Mileage Run", USA Today, 2005-11-11. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Events 308 - The Congress of Carnuntum: Attempting to keep peace within the Roman Empire, the leaders of the Tetrarchy declare Retrieved on 2007-12-28. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1065 - Westminster Abbey is Consecrated. 1308 - The reign of Emperor Hanazono, Emperor of  
  5. ^ "Reader Profile", Inside Flyer, February 2003. Retrieved on 2007-12-28. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1065 - Westminster Abbey is Consecrated. 1308 - The reign of Emperor Hanazono, Emperor of  

External links

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