HMS Victory, flagship of the Second Sea Lord of the Royal Navy

A flagship is the lead ship in a fleet of vessels, a designation given on account of being either the largest, fastest, newest, most heavily armed or, for publicity purposes, the most well known. Construction In December 1758 the commissioner of Chatham Dockyard was instructed to prepare a Dry dock for the construction of a new First-rate The Second Sea Lord and Commander-in-Chief Naval Home Command ( 2SL/CNH) commonly just known as the Second Sea Lord ( 2SL) is one of the most senior The Royal Navy of the United Kingdom is the oldest of the British armed services (and is therefore known as the Senior Service) In military terms, it is a ship used by the commanding officer of a group of naval ships. The commanding officer ( CO) is the officer in command of a Military unit. The term originates from the custom of the commanding officer (usually, but not always, a flag officer) to fly a distinguishing flag. A flag officer is a commissioned officer who is senior enough to be entitled to fly a Flag to represent where he exercises command

Used in this way, "flagship" is fundamentally a temporary designation; the flagship is wherever the admiral is flying his flag. However, admirals have always needed additional facilities; a meeting room large enough to hold all the captains of the fleet, and a place for the admiral's staff to make plans and draw up orders.

In the age of sailing ships, the flagship was typically a first-rate; the aft of one of the three decks would become the admiral's quarters and staff offices. Sailing ship is now used to refer to any large Wind -powered Vessel. First-rate was the designation used by the Royal Navy for its largest ships of the line, those mounting 100 guns or more on three gundecks This can be seen today on HMS Victory, the flagship of Admiral Nelson at the Battle of Trafalgar, now at Portsmouth, England. Construction In December 1758 the commissioner of Chatham Dockyard was instructed to prepare a Dry dock for the construction of a new First-rate Vice-Admiral Horatio Nelson 1st Viscount Nelson 1st Duke of Bronté, KB (29 September 1758– 21 October 1805 was a British The Battle of Trafalgar ( 21 October 1805) was a historic sea battle fought between the British Royal Navy and the combined fleets of the History See also History of Portsmouth There have been settlements in the area since before Roman times mostly being offshoots of Portchester, which HMS Victory still serves the Royal Navy today as the ceremonial flagship of the Commander-in-Chief Naval Home Command^[1] making her the oldest commissioned warship in service. Construction In December 1758 the commissioner of Chatham Dockyard was instructed to prepare a Dry dock for the construction of a new First-rate The Royal Navy of the United Kingdom is the oldest of the British armed services (and is therefore known as the Senior Service)

In the 20th century, ships became large enough that most types could accommodate commander and staff, and during World War II admirals would often prefer a faster ship over the largest one. World War II, or the Second World War, (often abbreviated WWII) was a global military conflict which involved a majority of the world's nations, including Increasing communications and computing requirements have resulted in the design of specialized command and control ships to serve as flagship. Command and control can be defined as the exercise of Authority and Direction by a properly designated Commander over assigned and attached Forces

Private ship

A private ship is a warship which has no flag officer on board, and thus is not a flag ship. ^[2]

Flagship in language

As with so many other naval terms, flagship has crossed over into common parlance, where it means the most important or leading member of a group. It has also come to be an adjective describing the most prominent or highly touted product, brand, location, or service among those offered by a company. It now has common derivations such as the "flagship brand" or "flagship product" of a manufacturing company or "flagship store" of a retail chain. Manufacturing (from Latin manu factura, "making by hand" is the use of tools and labor to make things for use or sale Generally a company is a form of Business organization. The precise definition varies Chain stores are Retail outlets that share a Brand and central management and usually have standardized business methods and practices Auto companies usually have a flagship in the form of their most important car. The Mercedes-Benz S-Class is one example, and the Jaguar XJ is another. The Mercedes-Benz S-Class is a series of the largest Sedans produced by Mercedes-Benz, a division of Daimler AG. The Jaguar XJ is a luxury sedan sold under the British Jaguar luxury marque

Flagship stores

A flagship store, or simply a flagship, is a main store from a retailer designed to serve a mainstream of customers. Most noticeably, flagships are found in prominent shopping districts (e. g. Ginza, Madison Avenue, etc. Ginza (銀座 is a district of Chūō Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and ) which are targets for a main set of worldwide high-income shoppers. Because of this, shopping at an upscale flagship is seen as high social/economic status. Flagships are, as well, larger in retail size (more than its retailer's outlets and in mall stores) and the most volumes in merchandise. Thus, they become a more preferred shopping destination for the retailers goods by consumers. Generally, flagships are meant to overshadow its sister stores in its area.

For example, the brand Abercrombie & Fitch holds 359^[3] mall stores in the U.S. and operates two flagships in the country: one on Fifth Avenue and one at The Grove at Farmers Market to serve people on the east coast and the west coast of the U. Abercrombie & Fitch ('æbɝkrɒmbiː ænd 'fɪtʃ ( (A&F is an American clothing Retailer. The United States of America —commonly referred to as the Grove trolleyjpg|thumb|right|250px|The trolley takes shoppers on a short ride from The Grove to the Farmer's Market The East Coast of the United States, also known as the "Eastern Seaboard" or "Atlantic Seaboard" refers to the easternmost coastal states in the central and northern S. (respectively). The brand also marked expansion into the United Kingdom with a flagship in Savile Row and will add stores around the flagship. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Savile Row (ˈsævɪl both vowels short with accent on the first syllable is a shopping street in Mayfair, central London, famous for its traditional men's Meanwhile, it is in preparations to launch a flagship in Ginza to mark Asian expansion. Ginza (銀座 is a district of Chūō Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and ^[4]

Many other upscale retailers operate flagships worldwide. This includes but is not limited to: Prada, Louis Vuitton, Polo Ralph Lauren (which claims its flagship in Tokyo, Japan to be a milestone for the brand), Dior, and The Apple Store among numerous others. Prada SpA is an Italian high-fashion company (also referred to as fashion House or Label) specializing in Luxury goods for men and women Louis Vuitton Malletier, commonly referred to as Louis Vuitton ( pronounced /lwi vɥitɔ̃/ or sometimes shortened to LV, is a French luxury fashion Polo Ralph Lauren ( is American Fashion designer Ralph Lauren 's luxury Lifestyle company officially, is one of the 47 prefectures of Japan and located on the eastern side of the main island Honshū. Christian Dior SA (more commonly known as Dior) is a French clothing retailer under control of the LVMH group Apple Inc, ( formerly Apple Computer Inc, is an American Multinational corporation with a focus on designing and manufacturing Consumer electronics The A&F brand, Hollister Co., is slated to open its first flagship by 2009. Hollister Co, HCO, or simply Hollister, is an American Lifestyle brand from parent brand and company Abercrombie & Fitch Co This article is about the year For the film see 2009 Lost Memories. ^[5]

Broadcast stations

See also: Flagship (television) and Flagship (radio)

A flagship station is the "home" station of a broadcast network (radio or TV). A flagship television station is the principal station of a Television network in the United States, Canada and the United Kingdom A flagship radio station is a radio network's principal station from which programs are fed to affiliates (The term "flagship station" is also A broadcast network is an Organization, such as a Corporation or other association, that provides live or Recorded content such as A radio network is a network system which distributes programming to multiple stations simultaneously or slightly delayed for the purpose of extending total A television network is a distribution network for Television content whereby a central operation provides programming for many Television stations It can be the station that produces the lion's share of material for the network, or the station in the parent company's home city or both. The term dates back to the mid-century years of broadcasting when the local stations themselves produced programs for the network, as PBS does today. The Public Broadcasting Service ( PBS) is a Non-profit Public broadcasting Television service with 354 member TV stations in the

For example, the flagship stations of the ABC, NBC and CBS television networks (and ABC and CBS radio networks) are their owned and operated outlets in New York City. The American Broadcasting Company ( ABC) is an American Television network. The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's CBS Broadcasting Inc ( CBS) is an American radio and Television network. The City of New York While a handful of PBS stations, including WGBH, KQED and WNET provide the lion's share of the web's programming, the TV industry has long given the "flagship" appellation to WNET, dating back to its years as the key outlet for PBS's predecessor, National Educational Television. For the radio station specifically see WGBH (FM. WGBH is a non-commercial Television and Radio broadcast service located in Boston WNET, channel 13 is a television station licensed to Newark New Jersey. National Educational Television was an educational Television network in the USA from 1952 to 1970

In sports broadcasting, the "flagship" is the sports team's primary station in the team's home market. For example, WGN radio and television are the flagships of the Chicago Cubs baseball team, which also has an extensive radio network. The Chicago Cubs are a Professional Baseball franchise based in Chicago, Illinois.

Automotive

See also: List of flagship vehicles by manufacturer

The term flagship is also used to describe the top or main vehicle manufactured by automotive marque. A flagship vehicle is the most prestigious vehicle in the line-up of an auto marque These vehicles are usually, but not always, the most expensive, prestigious and largest vehicles in the line-up.

While the flagship is always the most prestigious vehicle in a company's line-up, it may not always be the most expensive, or the largest. The Lincoln Town Car, for example, while considered the flagship of the Lincoln division, ranges roughly $6,000 below the Navigator in price. The Lincoln Town Car is a Full-size, Rear-wheel drive luxury sedan sold by Ford's upscale Lincoln brand Lincoln is an American Luxury car manufacturer operated under the Ford Motor Company. The Lincoln Navigator is a Full-size luxury SUV produced by Ford Motor Company for its luxury division Lincoln. In the case of Cadillac the DTS flagship sedan is not only priced roughly $11,000 below the Escalade but it is also smaller, in terms of overall length and width, than the Escalade ESV. Cadillac is a Brand of Luxury vehicles owned by General Motors. The Cadillac Escalade is a Full-size luxury Sport utility vehicle (SUV sold by the General Motors luxury brand Cadillac The Cadillac Escalade is a Full-size luxury Sport utility vehicle (SUV sold by the General Motors luxury brand Cadillac

However, the term is most often applied to sedans and usually only those manufactured luxury automobile marques. Luxury vehicle is a marketing term for a vehicle that provides luxury &mdash that which is beyond strict necessity &mdash in exchange for increased cost to the buyer

Fiction

The meaning of "flagship" has been loosely interpreted in works of fiction as well. For example, the USS Enterprise (NCC-1701-D) on the TV series Star Trek: The Next Generation is often referred to as the flagship of the United Federation of Planets, even though it does not carry commanding officers of higher rank than the captains aboard other ships. The Enterprise or USS Enterprise (often referred to as the " Starship Enterprise " are the names of several fictional Star Trek The Next Generation ( STTNG or TNG) is an Emmy and Peabody Award-winning science fiction television program created by Gene Roddenberry The United Federation of Planets, (also known as the "The Federation" or UFP) is a fictional interplanetary state depicted in the Star Trek This is because, in Star Trek, the term seems to mean the ship that represents the fleet as a whole and hosts the most advanced technology and finest crew, though not necessarily the crew of the greatest rank.

In Star Wars, Darth Vader's flagship is the Super Star Destroyer Executor. Star Wars is an epic Space opera franchise initially conceived by George Lucas during the 1970s and significantly expanded Anakin Skywalker Darth Vader is a fictional character in George Lucas ' Science fiction saga Star Wars. Star Destroyers are iconic vessels of the fictional Star Wars universe Star Destroyers are iconic vessels of the fictional Star Wars universe Although Lord Vader is not an admiral, he has a special military rank in the Empire that makes him answerable only to the Emperor (and Grand Moff Tarkin, until the latter's death), and apparently all the officers in the Navy are under his command when needed. Grand Moff Governor Wilhuff Tarkin is a Fictional character in the Star Wars universe andwas one of the two main antagonists in Vader uses the Executor as a flagship, leading a fleet of other ships from the Executor's bridge.

In the PlayStation 2 game Ace Combat 5: The Unsung War, the main characters find themselves as part of a makeshift fleet fighting to stop the war between Osea and Yuktobania. is a semi-realistic Flight simulation game developed by Namco for the PlayStation 2 Video game console. WikipediaAttribution policy --> This page is a list of the main nations of the Ace Combat series WikipediaAttribution policy --> This page is a list of the main nations of the Ace Combat series The flagship of their fleet is the aircraft carrier Kestrel, simply because it is the most important ship in the fleet. An aircraft carrier is a Warship designed with

In Ace Combat 6: Fires of Liberation for the Xbox 360, the flagship of the Emmerian fleet is identified as the Marigold, perhaps because it is the ship that carries the highest-ranking surviving officers. is the latest installment developed by Namco Bandai exclusively for the Xbox 360 as part of the Ace Combat franchise The Xbox 360 is the second Video game console produced by Microsoft, and was developed in cooperation with IBM, ATI, and SiS.

In the Games Workshop game Battlefleet Gothic, an admiral of at least one race must be present on the most expensive warship, regardless of the player's wishes. The Lord of the Rings Strategy Battle Game or Lord of the Rings SBG rather than Lord of the Rings when Battlefleet Gothic is a tabletop miniatures game based in Games Workshop 's fictional Warhammer 40000 universe and is sold by

In the computer game Homeworld 2, the main Vaygr command ship/construction shipyard is appropriately labelled a "flagship". Homeworld 2 is a Real-time strategy computer game sequel to Homeworld developed by Relic Entertainment.

In the TV show Battlestar Galactica the Battlestar Pegasus is correctly labeled the flag ship of the Colonial Fleet as it is the ship in which Admiral Cain commands. Battlestar Galactica is a franchise of Science fiction Films and television series, the first of which was produced in 1978 Battlestar Pegasus is a fictional spacecraft that appears in the both the original and the re-imaged television series Battlestar Galactica. Colonial One is a civilian starship in the Science fiction Television series Battlestar Galactica. Rear Admiral Helena Cain is a fictional character in the reimagined Science fiction television series Battlestar Galactica, portrayed by

In the 1985 animated TV series Thundercats, Jaga and the Thundercats flee Thundera before it was destroyed. ThunderCats is an American Animated television series that was developed and produced by Rankin/Bass Productions debuting in 1985 they were on board Jaga's Flagship that carried the Code of Thundera.

In The Super Dimension Fortress Macross animated series (later adapted as part of Robotech), the SDF-1 Macross was considered flagship of the UN Spacy despite it being made out of an abandoned alien vessel. is an Anime Television series According to story creator Shoji Kawamori, it depicts "a small love triangle against the backdrop of great battles" Robotech is a Science fiction franchise that was launched by an 85-episode adaptation of three different Anime Television series. The SDF-1 Macross is a fictional interstellar spacecraft from The Super Dimension Fortress Macross, an Anime The SDF-1 Macross was re-constructed by a government that unified Earth despite worldwide warfare.

University campuses

In the United States, state universities are often systems of numerous campuses in widely-separated locations. The United States of America —commonly referred to as the In this context, flagship can mean either the oldest campus in the system, or it can mean any of the larger and better-known campuses.

According to Robert Berdahl, former University of California, Berkeley chancellor, "In most cases, these institutions were the first public universities to be established in their states. Robert M Berdahl (born 1937 became president of the Association of American Universities (AAUin May 2006 The University of California Berkeley (also referred to as Cal, Berkeley and UC Berkeley) is a major research university located in Berkeley Many of what we now call the flagship campuses were established in the extraordinary period of university building that took place in the United States in the roughly three decades from the mid-1850s to the mid-1880s. Many came into being after the Morrill Act of 1862 provided the federal grants of land to the states to establish public universities. Some states built two institutions, a land-grant college focused on agriculture and the "mechanical arts" as well as general education, and another more directed at classical education and the other professions. "^[6]

Fulfilling the naval analogy, it is often (though not always^[7]) the site of the administrative headquarters for the system.

The phrase "flagship" came into existence in the 1950s when the Morrill Act schools were joined by newer campuses built in a wave of postwar expansion of state university system. ^[6]

Berdahl commented on the prestige and elite status of flagship campuses in the following:

. . . those of us in "systems" of higher education are frequently actively discouraged from using the term "flagship" to refer to our campuses because it is seen as hurtful to the self-esteem of colleagues at other institutions in our systems. The use of the term is seen by some as elitist and boastful. It is viewed by many, in the context of the politics of higher education, as "politically incorrect. " . . . Only in the safe company of alumni is one permitted to use the term. ^[6]

Nevertheless, it is common for state university officials to use the term "flagship" in official contexts, e. g. "As the system's flagship campus, [UMass-]Amherst draws from throughout the Commonwealth, the nation and the world;"^[8] "It is a pleasure to report to the General Assembly on the accomplishments and initiatives of the State's Flagship University. "^[9]

Photographic equipment

The term flagship has also become adopted in photography. A flagship camera, like that in the automotive industry, is the leading product of the brand, representing the overall technological level of a company. Most famous of these flagship cameras include; The Canon 1-series(1D, 1Ds, 1vhs); Nikon single digit (F, F2, F3, F4, F5, F6, D1, D2 and D3series).

Flagship & Temporary Shops in Fashion Biz

"Flagship Storing: it is is a store from a retailer or producer (usually a main store, but more often in certain field as well as fashion or design it is simply a communicative event designed to enter tactically into a market) and designed to offer a special overview on modified products for a certain market. Sopeaking about its similar shop, the temporary one, it is designed indeed to show of and sell adaptd products. sure, it is not a fixed rule, but usually working. In other cases a FS could offer an overview on a certain kind of products, styles, ideas, tendencies as well as communicative values. "

Moreover, such FS could be opened also without any profit or direct immediate profit instance, but in order to communicate only, or to show-off to a predefinded target elsewhere or elsehow not reachable anyway. Flag-Shopping could be seen as the uppest shopping at a scale of shopping tactical ways, while sister shops should provide a certain monthly/weekly/daily income, a FS should provide a certain support to cìsister shops and temporary stores should take advantage form certain conditions not repteable in certain areas or not-physical conditions.

In high-end Fashion Biz, upscale retailers operate flagships worldwide and temporary stores too. The difference stay (cfr Scaini, Rose, Mishin) in the fact that a temporary is a meant of profit connected with a certain condition, while a flagship is usually a form of marketing investment enlonged for a long time, despite it could provide certain incomes to compaies, often higher the sisters-shops even located in adjacent areas.

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References