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A film release is the stage at which a completed film is legally authorized by its owner for public distribution. A film distributor is an independent company a Subsidiary company or occasionally an individual which acts as the final agent between a film production company

The process includes locating a distributor to handle the film. For example, a film may be shown at a film festival or trade show in order to attract distributor attention and, if successful, may then be released through a chosen distributor. A trade fair (or trade show) is an exhibition organised so that companies in a specific Industry can showcase and demonstrate their latest products service study

Release date vs. distribution date

The term "release" is sometimes confused with "distribution date" or "theatrical premiere. " A release is the moment at which a film is available for consumption -- but usually not wide consumption. It usually occurs at a film festival or other event in which distribution deals are made. On the other hand, a theatrical premiere or the beginning of distribution is the day in which a film is released into theaters for wider public consumption and often takes place after the film is actually released. Frequently, these terms are used interchangeably because major movie studios distribute their own product through subsidiaries and, therefore, there often don't have to go through the process of acquiring a distributor at film festivals and trade shows. A movie studio (aka film studio) is in the established sense of the term a company that distributes films. (This is not always the case, though. Sometimes, a studio film will need to solicit distributors for foreign distribution or will present itself at film festivals for publicity. ) The separate release process is most frequent in the handling of non-U. S. films, in which an export and/or import company acts to "release" the movie for the production company of one country or to a distributor in another.

Day and date

Day and date refers to a release strategy in which a movie enters theaters on the same day as it begins its presentation in home video or broadcast (cable, television, video on demand) formats. Home video is a blanket term used for pre-recorded media that is either sold or hired for home entertainment Video on demand ( VOD) or Audio video on demand ( AVOD) systems allow users to select and watch/listen This strategy has been exemplified by the releases of films like Bubble (2006), directed by Steven Soderbergh, a noted champion of the day and date. Bubble is a movie directed by Steven Soderbergh. It was shot on High-definition video and was made for a relatively small budget of $1 Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Steven Andrew Soderbergh (born January 14 1963 is an American Film producer, Screenwriter, Cinematographer, editor, and The movie Ten Items or Less (2006) was released in a near day and date manner, with its video on demand release occurring two weeks after its theatrical one. Historically, the reason for day and date was to maximize economies of scale in the marketing and distribution of films that aren't expected to fare well in theaters (due to a limited audience or limited release). Currently, though, the strategy has been used to change the landscape of movie exhibition and distribution entirely. As viewers increasingly turn to the internet for the movie and television entertainment needs, some members of the film industry have argued that, in the future, all films will be released on the internet and on home video formats at the same time as they are exhibited in theaters. Supporting this, a number of music albums have been simultaneously released on the internet and in stores and have still climbed to the top of the top forty charts in their respective genres. The Top Forty or Top 40 is a music industry shorthand for the currently most-popular songs in a particular genre. A number of directors, producers and studio executives believe that the same model may work for motion pictures.

The day and date strategy diverges from the movie industry's history of releasing movies in a multi-tiered manner: first, theatrical release; second, home video release (disc formats only); third, pay-per-view release; forth broadcast premiere; and so on. Pay-per-view (often abbreviated PPV) is the system in which Television viewers can purchase events to be seen on TV and pay for the private telecast of that event The multi-tiered strategy offers the benefit of exclusivity to each exhibition and distribution company in its particular stage of release. In essence, each tier operates as an exclusive window in which the exhibitor or distributor may present the film. Day and date, on the other hand, eliminates the exclusivity in exhibition and distribution, as more than one organization -- a theater chain and DVD distributor, for example -- may present the film at the same time. Furthermore, the theatrical release, which ususally garners the largest advertising budget of all of the formats of presentation, no longer operates as a bone fide advertising campaign for releases in other formats.

See also

Limited release is a term in the American Motion picture industry for a motion picture that is playing in a select few theaters across the country (typically in cities Wide release is a term in the American Motion picture industry for a motion picture that is playing nationally (as opposed to a few cinemas in cities such as In the Music industry, a release is usually the event at which an Album or single is first released for sale
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