The Federal Identity Program (FIP) is the Canadian government's corporate identity program. A wordmark subset of the term Logotype ' is a standardized graphic representation of the name of a company institution or product name used for purposes of identification The Shuttle Remote Manipulator System ( SRMS) or Canadarm (Canadarm 1 is a Mechanical arm used on the Space Shuttle to maneuver a Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page For the government of parliamentary systems see Executive (government. In Marketing, a corporate identity is the "persona" of a Corporation which is designed to accord with and facilitate the attainment of business objectives Program Management is the process of managing multiple ongoing inter-dependent Projects An example would be that of designing manufacturing and providing support The purpose of the FIP is to clearly identify each program and service of the government or the government of Canada in general. The politics of Canada function within a framework of Constitutional monarchy and a federal system of parliamentary government with strong democratic Managed by the Treasury Board Secretariat, this program, and the government's communication policy, help to shape the public image of the government. The Treasury Board Secretariat (TBS is the administrative branch of the Treasury Board of Canada. In general, logos – or, in the parlance of the policy, visual identifiers – used by government departments other than those specified in the FIP must be approved by the Treasury Board. A logo ( Greek el λογότυπος = el-Latn logotypos is a graphical element ( Ideogram, Symbol, Emblem, Icon, Sign)
In 1969, the Official Languages Act was established to ensure the equality of English and French in all federal jurisdictions. English is a West Germanic language originating in England and is the First language for most people in the United Kingdom, the United States French ( français,) is a Romance language spoken around the world by 118 million people as a native language and by about 180 to 260 million people That same year, a task force found that the Canadian government was conveying a confused image to the populace through a hodge-podge of symbology and typefaces (fonts). The musical instrument is spelled Cymbal. A symbol is something --- such as an object, Picture, written word a sound a piece In Typography, a typeface is a set of one or more Fonts designed with stylistic unity each comprising a coordinated set of Glyphs A typeface usually comprises In 1970, the FIP was created to standardize a corporate identity for the Canadian government.
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Applications
The Federal Identity Program covers approximately 160 institutions and over 20,000 facilities across Canada and worldwide. Among the applications are stationery, forms, vehicular markings, signage, advertising, published material, electronic communications, audio-visual productions, expositions, personnel identification, awards, plaques, packaging, buildings, labelling, and identification of equipment. Stationery has historically meant a wide gamut of materials Paper and Office supplies, Writing implements Greeting cards etc Vehicles, derived from the Latin word vehiculum, are non-living Means of transport. Commercial signage identifies a business or similar entity assists in Wayfinding and attracts customers Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Publishing is the process of production and dissemination of Literature or Information &ndash the activity of making information available for public view The term audio-visual ( AV) may refer to works with both a Sound and a Visual component the production or use of such works or the equipment involved in The term person is used in Common sense to mean an individual Human being. An award is something given to a person or a group of people to recognize Excellence in a certain field a certificate of excellence A commemorative plaque, or simply plaque, is a plate of metal ceramic stone wood or other material typically attached to a wall stone or other vertical surface and bearing Packaging is the science art and technology of enclosing or protecting products for distribution storage sale and use In Architecture, Construction, Engineering and real estate development the word building may refer to one of the following Any man-made A label is a piece of Paper, Polymer, Cloth, Metal, or other material affixed to a container or article on which is Printed A broader definition of a tool is an entity used to interface between two or more domains that facilitates more effective action of one domain upon the other
Components
There are numerous basic components of the Federal Identity Program: the Canada wordmark and two corporate signature types with national symbols and bilingual titles, all of which are rendered consistently. A national symbol is a Symbol of any entity considering itself and manifesting itself to the world as a national community – namely sovereign states, but also
Canada wordmark
The Canada wordmark is mandatory on virtually all of the applications mentioned above. A wordmark subset of the term Logotype ' is a standardized graphic representation of the name of a company institution or product name used for purposes of identification A wordmark subset of the term Logotype ' is a standardized graphic representation of the name of a company institution or product name used for purposes of identification Established in 1980, the Canada wordmark is essentially a logo for the government of Canada: it consists of the word "Canada" written in a serif font, a modified version of Baskerville, with a Canadian flag over the final 'a'. Origins & etymology Serifs are thought to have originated in the Roman alphabet with inscriptional lettering —words carved into stone in Roman antiquity Baskerville is a transitional Serif Typeface designed in 1757 by John Baskerville (1706-1775 in Birmingham, England. The National Flag of Canada, also known as the Maple Leaf, and fr l'Unifolié ( French for "the one-leafed" is a red Flag The letter A is the first letter in the Latin alphabet. Its name in English is a (eɪ plural In a 1999 study commissioned by the federal government, 77% of respondents remembered seeing the Canada wordmark at some point in the past. [1] Due to the logo's simplicity and pervasiveness as an identifier, it is likely more had seen it and forgotten. Television viewers may be familiar with the logo from seeing it in the credits of Canadian television programs.
Corporate signatures
There exist two basic types of FIP corporate signatures, each having a bilingual title and one of two symbols. Official bilingualism is the term used in Canada to collectively describe the policies constitutional provisions and laws which give English and French a privileged The musical instrument is spelled Cymbal. A symbol is something --- such as an object, Picture, written word a sound a piece The title is rendered in one of three typefaces of the sans serif Helvetica family, selected for its simplicity and modernity. History Ancient usages Sans-serif letter forms can be found in Latin Etruscan, and Greek inscriptions for as early as 5th century BC Helvetica is the name of a widely used Sans-serif Typeface developed in 1957 by Swiss Typeface designer Max Miedinger.
- One signature variant with the national flag symbol is used to identify all departments, agencies, corporations, commissions, boards, councils, and any other federal body and activity. The National Flag of Canada, also known as the Maple Leaf, and fr l'Unifolié ( French for "the one-leafed" is a red Flag In such signatures, the flag typically appears to the left of a bilingual title. When the FIP was first implemented, a similar signature without the pale on the flag's 'fly' (right) was used until 1987. A pale is a term used in heraldic Blazon and Vexillology to describe a charge on a Coat of arms (or Flag) that takes the form The design and description of Flags typically uses specialised flag terminology' with precise and technical meanings and is hence a form of Jargon.
- The other variant with the Arms of Her Majesty in Right of Canada is used to identify ministers and their offices, parliamentary secretaries, institutions whose heads report directly to Parliament, and institutions with quasi-judicial functions. The Coat of Arms of Canada (also known as the Royal Arms of Canada or more properly the Arms of His/Her Majesty in Right of Canada) is since 1921 the official The Parliament of Canada (Parlement du Canada is Canada 's legislative branch, seated at Parliament Hill in Ottawa, Ontario. When applied within the context of the FIP, the coat of arms is often flanked on each side by an official's or department's bilingual title. Use of the coat of arms, instead of the flag signature, requires authorization by the Governor General as advised by the appropriate minister with agreement of the President of the Treasury Board. The Governor General of Canada ( French: Gouverneure générale du Canada, or: Gouverneur général du Canada) is the vice-regal representative Presidents of the Treasury Board
References
External links
- Government of Canada Federal Identity Program website
- Complete FIP manual in PDF format
- Federal Identity Program - Registry of Applied Titles - Titles of Federal Organizations