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Fatima print advertisement ca. 1949 featuring Basil Rathbone, star of the Tales of Fatima radio series.
Fatima print advertisement ca. 1949 featuring Basil Rathbone, star of the Tales of Fatima radio series.
Fatima print advertisement ca. 1951 featuring Jack Webb of Dragnet.  The redesigned package removed the veiled woman image.
Fatima print advertisement ca. 1951 featuring Jack Webb of Dragnet. The redesigned package removed the veiled woman image.

Fatima Cigarettes (pronounced fa-TEE-ma) was a brand of cigarette produced in the United States by the Liggett & Myers (L&M) tobacco company. A cigarette ( French "small Cigar " from cigar + -ette) is a product consumed through Smoking and manufactured Liggett Group, formerly known as Liggett & Myers Tobacco Company, is the fourth largest tobacco company in the United States Tobacco is an Agricultural product recognized as an addictive drug processed from the fresh Leaves of plants in the genus Nicotiana. The brand dates to the 19th century, and was marketed as an exotic blend of Turkish tobaccos. Turkey (Türkiye known officially as the Republic of Turkey ( is a Eurasian Country that stretches The name Fatima, a common Turkish or Arabic woman's name, helped bolster the Turkish image. Before around 1950, the package design included a stylized image of a veiled Middle Eastern woman.

The brand is perhaps best remembered today by old time radio buffs. Old-Time Radio (OTR and the Golden Age of Radio refer to a period of Radio programming lasting from the proliferation of radio broadcasting in the early 1920s until In the late 1940s, L&M converted the brand to a king-sized version and began an extensive radio advertising campaign. Fatima was the sole sponsor of the early years of the Dragnet radio series. The creator and star of Dragnet, Jack Webb, voiced a number of on-air pitches for the brand and appeared in print advertising as well. John Randolph "Jack" Webb ( April 2 1920 &ndash December 23 1982) was an Emmy -nominated American Actor There was also a short-lived mystery anthology series called Tales of Fatima, hosted by Basil Rathbone. Tales of Fatima was an Old-time radio show from 1949 starring Basil Rathbone, who had by that time become famous for his long run portraying the world's Basil Rathbone, MC (13 June 1892 – 21 July 1967 was a South African-born English Actor most famous for his portrayal of Sherlock

The brand's old-fashioned image caused it to lose market share from the mid-1950s onward, and L&M eventually phased it out by around 1980.

Dashiell Hammett's detective in The Continental Op story "The Girl with Silver Eyes" (1924) mentions smoking Fatimas. Samuel Dashiell Hammett ( May 27, 1894 — January 10, 1961) was an American Author of Hardboiled detective The Continental Op is a Fictional character created by Dashiell Hammett.

In Thomas Pynchon's Against the Day, the detective Lew Basnight smokes a Fatima cigarette on the porch of the Royal Jacaranda Courts hotel in Santa Barbara while he waits for a partner to inspect the toilet of an investigative scene (Page 1044, The Penguin Press, New York 2006)


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