A trend is something that somehow becomes popular within mainstream society over a long period of time. It is the direction of a sequence of events that has some momentum and durability.

A fad is something that is very popular with a small group of people for a short period of time.

A craze is often interchanged with a fad by which it describes a product, idea, cultural movement or model that gains popularity among a small section of the populace then quickly migrates to the mainstream. Mainstream is generally the common current of Thought of the Majority. Crazes are characterized by their lightning fast adoption and just as swift departure from public awareness. Crazes and fads are also characterized by their unusually high interest/sales figures relative to the time they are active in the marketplace as compared with other similar products, ideas, cultural movements or models.

It is interesting to note that, despite the negative or counterproductive results of crazes and fads, some respectable companies still around today got their start by purposely or accidentally creating a fad or craze. Examples include:

Starbucks Coffee: Howard Schultz returned to the U. Starbucks Corporation ( is an international Coffee and coffeehouse chain based in Seattle Washington. Howard Schultz (b July 19, 1953) is an American Businessman and Entrepreneur most widely known as the Chairman and S. after spending time in Italy. He noticed how coffee bars were very popular there and introduced the concept to Americans. Due to the novelty of buying an expensive, robust coffee product in a comfortable cafe, Americans quickly spread positive word-of-mouth creating a craze. Word of mouth, is a reference to the passing of Information by verbal means especially recommendations but also general information in an informal person-to-person

With the introduction of more Web 2.0 applications, the World Wide Web is becoming recently a tool to either spot or even predict trends. Web 20 is a term describing changing trends in the use of World Wide Web technology and Web design that aims to enhance Creativity, secure The World Wide Web (commonly shortened to the Web) is a system of interlinked Hypertext documents accessed via the Internet. One such example is this site which measures existing and potentially future trends within the watch industry by allowing end consumers vote for their favorite watch. A watch is a timepiece that is made to be worn on a person The term now usually refers to a wristwatch, which is worn on the wrist with a strap or Bracelet. Consumers refers to individuals or households that use goods and services generated within the economy. A watch is a timepiece that is made to be worn on a person The term now usually refers to a wristwatch, which is worn on the wrist with a strap or Bracelet.

See also

• Bandwagon effect