Face saving refers to maintaining a good image, often in spite of adverse circumstances. It plays an important role in negotiation, in that one party may stick to its position in order to avoid looking bad. For Wikipedia's negotiation policy see WikipediaNegotiation. For other uses see Negotiation (disambiguation. The success of the other side's negotiator, then, may depend on finding a way to get what they want without making their rival look bad. This can involve simply the avoidance of gloating or bragging, or granting a minor concession [1]. "I" statements are sometimes used to help the other person save face since they simply make a statement about one's own feelings and wishes, rather than making a judgment about the other person. An I-statement is a statement that begins with the word "I"
Face-saving is generally viewed as more important in high context cultures such as China, Korea, and Japan in Asia, Middle-Eastern countries such as Egypt and Iran, and Latin American countries rather than in the U. High context culture (and the contrasting ‘ Low context culture ’ are terms presented by the anthropologist Edward T S. and other Western countries [2].