FUBU is a major line of sportswear and the company of the same name. The name is an acronym for "For Us, By Us", referring that the product line was made for blacks, by blacks. [1] Other suggested acronyms include “For Uganda By Uganda, or "Five Urban Brothers United" (referring to the five creators). The Republic of Uganda is a Landlocked country in East Africa.
The company was founded in 1992 by entrepreneur Daymond John with a line of hats made in his house in Queens, New York. Year 1992 ( MCMXCII) was a Leap year starting on Wednesday (link will display full 1992 Gregorian calendar) New York ( is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous With seed money of around $5,000, John and a group of five neighborhood friends turned half of his house into a factory and the other half into living space for the five[2], which included J. Alexander Martin, Keith Perrin, and Carl Brown. In fact, the "05" motif commonly found on FUBU jerseys is a reference to these five founders of the clothing line.
FUBU staff started the company for their local youth community. The founders intended to compete with sportswear companies such as Nike, which use inner-city youth in New York and elsewhere to research what is cool, then make products from the feedback. Nike Inc ('naɪki ( is a major publicly traded sportswear and equipment supplier based in the United States. FUBU felt that Nike was profiting from the authenticity of New York street fashion without giving enough back to the community, and that to this extent African-American culture was being exploited. In targeting city youth and defining their competitors this way, FUBU stirred controversy as to whether the company intended to shut out non-blacks, although many people of other backgrounds wear their clothing. FUBU insists they are not intentionally exclusive, and their marketing targets all races.
The FUBU collection consists of T-shirts, rugby shirts, hockey and football jerseys, baseball caps, shoes and denim jeans. A T-shirt (or tee shirt) is a Shirt which is pulled on over the head to cover most of a person's Torso. A rugby shirt, often referred to as a jersey, is a Shirt worn by players of Rugby league or Rugby union. Ice hockey, often referred to simply as hockey, is a team Sport played on Ice. American football, known in the United States and Canada simply as football, is a competitive Team sport known for mixing strategy with A jersey is an item of Knitted Clothing, traditionally in Wool or Cotton, with Sleeves worn as a Pullover; this is A baseball cap is a type of soft Cap with a long stiffened and curved bill A shoe is an item of Footwear. Shoes may vary from a simple Flip-flop to a complex Boot. Denim is a rugged Cotton Twill Textile, in which the Weft passes under two ( twi- "double" or more warp fibers Jeans are Trousers made from Denim. Mainly designed for work, they became popular among Teenagers starting in the 1950s. All are embroidered with the FUBU logo. Most of the products, such as the jeans, are imported from around the world. FUBU has now expanded to include various lines such as Platinum FUBU, FUBU footwear for men and women, intimate apparel, active wear, swimwear, watches, FUBU suits, and FUBU tuxedos. The Platinum FUBU collection also includes the Fat Albert and Harlem Globetrotters clothing lines. The Harlem Globetrotters are an exhibition basketball team that combines athleticism and Comedy.
At its peak, FUBU grossed over $350 million dollars in annual worldwide billings. FUBU have received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President. The National Association for the Advancement of Colored People, usually abbreviated as NAACP, is one of the oldest and most influential Civil rights organizations Pratt Institute is a specialized private college in New York City with campuses in Manhattan and Brooklyn, as well as in Utica New York Hip hop music, also referred to as rap music, is a Music genre typically consisting of a rhythmic vocal style called rap which is accompanied with Today, the FUBU brand is far less prominent in the United States, but remains a competitive brand in the international market.
FUBU clothing is distributed by the South Korean company Samsung. South Korea, officially the Republic of Korea and often referred to as Korea ( Korean: 대한민국 tɛː The Samsung Group ( Korean:, Samsung Guerup) is South Korea 's largest company or Chaebol and the world's largest conglomerate [3]
References
- ^ Snopes.com - FuBu
- ^ FUBU Mainpage, About us/company info (17 December 2007). Events 546 - Gothic War (535–554: The Ostrogoths of King Totila Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.
- ^ Samsung America, Inc. – FUBU (17 March 2008). Events 45 BC - In his last victory Julius Caesar defeats the Pompeian forces of Titus Labienus and Pompey the Younger 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common
Links
http://www.samsungamerica.com/Graphics/fubu.asp
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