FAT bastard is a French wine produced and distributed by a British and French partnership. This article is about the country For a topic outline on this subject see List of basic France topics. Wine is an Alcoholic beverage made from the fermentation of Grape juice [1] A 2005 survey found that 72 percent of the adult French population finds it difficult to understand French wine labels, and the problem is not unique to that country. Research has also found that most American consumers, especially younger ones, dislike wine labels that picture chateaux, that appear elitist, and that are difficult to understand. [2] FAT bastard appears to solve that marketing problem. The label reflects the fact that most New World (and many Old World) consumers prefer to buy "brand name" wines that are labeled by the variety of grape from which they are made. [2]
The wine is reported to have started off as an experiment, and when Thierry Boudinaud tasted the wine he proclaimed "now that is what you call a fat bastard". Thierry Boudinaud is a French winemaker who believes that "the average consumer hated the traditional intimidation heaped upon them by most of the wine industry [1] The wine label says that it's "named after a British expression describing a particularly rich and full wine". Wine labels are important sources of information for consumers since they tell the type and origin of the wine [3]
FAT bastard is a fast growing brand, recently selling over 400,000 cases per year in the United States alone, shortly after its introduction. [4] BusinessWeek has called FAT Bastard a "marketing phenomenon". BusinessWeek is a business Magazine published by McGraw-Hill. [5]
Despite a few states' resistance to selling FAT bastard in the 1990s,[6] it is now available across the U. S.
See also
- Guy Anderson (winemaker) – Thierry Boudinaud's business partner. Guy Anderson is a English Winemaker and Entrepreneur who with French winemaker Thierry Boudinaud, produce and distribute FAT bastard
- Red Bicyclette
- Lulu B.
References
- ^ a b http://www.fatbastardwine.com/about.htm
- ^ a b Franson, P. Red Bicyclette is a French wine produced by the Sieur d'Arques cooperative and distributed in partnership with the E Lulu B is a brand of French wine made in the Languedoc-Roussillon region of southern France which is a major contributor to the Wine lake. Labels Gone Wild. The Wine Advocate, March, 2006, pages 28-33. The Wine Advocate, informally abbreviated TWA or WA, is a US bimonthly Wine publication featuring the consumer
- ^ Fat Bastard - An Elusive Chardonnay
- ^ http://www.fatbastardwine.com/pdf/fb_sauvblanc_qa.pdf
- ^ Winning Back Joe Corkscrew. Business Week (2006)
- ^ Click, Jerry. Bastards are Here! Wine Trader, T(3), 1999, 57-58.
External links
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