Ethos water started out as a local bottled water company, established in California in 2003. Bottled water is Drinking water packaged in Bottles for individual consumption and retail sale California ( is a US state on the West Coast of the United States, along the Pacific Ocean. [1] In 2005 Starbucks purchased the company for $8 million and its products are now sold throughout North America. Starbucks Corporation ( is an international Coffee and coffeehouse chain based in Seattle Washington. [2] After Stabucks' acquisition, the brand has become known for its campaign to raise ten million dollars by donating between five and ten cents from every sale to a non-governmental organization working to increase access to clean drinking water in the developing world.
Criticism
Critics of Ethos cite how the for-profit company selling water detracts from other efforts to provide water to impoverished nations.
It has been pointed out that the Ethos brand is primarily commercial, since only tiny fraction ($0. 05 to $0. 10) of the retail price ($1. 80) goes to the charity. [3] The company raised around four million US dollars for this purpose, while the vast remainder of the price ($1. 70 - $1. 75) is the company's revenue ($140 million). This led many Starbucks' customers to suspect that the company is engaged in unethical and unfair market practices.
Ethos water is manufactured by PepsiCo, but unlike other Pepsi products, Ethos bottles do not contain recycled plastic. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated Plastic recycling is the process of Recovering scrap or waste Plastics and reprocessing the material into useful products sometimes completely different from their [4]
References
- ^ Walker, Rob (2006-02-26). Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 747 BC - Epoch (origin of Ptolemy 's Nabonassar Era 364 - Valentinian I is proclaimed Big Gulp. New York Times. Retrieved on 2008-06-01. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 193 - Roman Emperor Didius Julianus is Assassinated 987 - Hugh Capet is elected
- ^ Buy Water, Help Children. Business Week (2006-03-22). BusinessWeek is a business Magazine published by McGraw-Hill. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 238 - Gordian I and his son Gordian II are proclaimed Roman emperor. Retrieved on 2008-06-01. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 193 - Roman Emperor Didius Julianus is Assassinated 987 - Hugh Capet is elected
- ^ Terefenko, Paul (2007-03-22). Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 238 - Gordian I and his son Gordian II are proclaimed Roman emperor. Stealing Water Day. Now. NOW is an Alternative newsweekly in Toronto, Canada published by Now Communications Inc. Retrieved on 2008-06-01. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 193 - Roman Emperor Didius Julianus is Assassinated 987 - Hugh Capet is elected
- ^ Allison, Melissa (2008-05-14). 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1264 - Battle of Lewes: Henry III of England is captured in France making Simon de Montfort the Starbucks struggles with reducing environmental impacts. Seattle Times. The Seattle Times, one of two daily Newspapers serving Seattle Washington, United States, is the largest daily newspaper in the state of Retrieved on 2008-06-01. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 193 - Roman Emperor Didius Julianus is Assassinated 987 - Hugh Capet is elected
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