A variety of energy drinks are available; the skinny "bullet" can shape is popular.

Energy drinks are also sold in larger cans and resealable bottles (Reload). RELOAD is an Energy drink that was launched in Montreal Canada in 2003.

Energy drinks are soft drinks advertised as providing more energy than a typical drink. Soft drink is a beverage that does not contain Alcohol. Carbonated soft drinks are commonly known as soda soda pop pop, or In Physics and other Sciences energy (from the Greek grc ἐνέργεια - Energeia, "activity operation" from grc ἐνεργός The amount of quantitative 'energy' (as measured in calories) in these drinks is often lower than that in regular soft drinks. This article is about the unit of energy For its use in Nutrition and Food labelling regulations, see the article on Food energy. ^[1] According to the Marin Institute, there is no scientific basis for concluding that the non-caffeine elements in these drinks contribute to either mental alertness or physical performance. The Marin Institute (formerly known as "Marin Institute for the Prevention of Alcohol and Other Drug Problems" is an alcohol Industry Watchdog ^[2]

Purpose

Companies market energy drinks, stating that the beverages increase energy and physical performance. One study says that they do deliver as promised. ^[3] There is much controversy regarding their actual effects.

Ingredients

Generally energy drinks include methylxanthines (including caffeine), B vitamins, and herbs. Xanthine (ˈzænθiːn ˈzænθaɪn] (37-dihydro-purine-26-dione is a Purine base found in most body tissues and fluids and in other organisms Caffeine is a bitter white crystalline Xanthine Alkaloid that acts as a Psychoactive Stimulant Drug and a mild Diuretic The B vitamins are eight water-soluble Vitamins that play important roles in cell Metabolism. A(n herb (ˈhɝb or /ˈɝb/ see pronunciation differences) is a plant that is valued for qualities such as medicinal properties flavor scent or the like Other common ingredients are guarana, which has a high caffeine content, taurine, plus various forms of ginseng, maltodextrin (a sweetening),Carbonated water, inositol, carnitine, creatine, glucuronolactone and ginkgo biloba. Guarana ( Portuguese guaraná) (ɡu̯ara'na or) Paullinia cupana ( syn Taurine, or 2-aminoethanesulfonic acid, is an Organic acid. It is also a major constituent of Bile and can be found in the lower intestine and in small Ginseng refers to species within Panax, a genus of 11 species of slow-growing Perennial plants with fleshy roots in the family Araliaceae. Dextrins are a group of low-molecular-weight Carbohydrates produced by the Hydrolysis of Starch. Inositol, (of which the most prominent naturally occurring form is myo -inositol cis -1235- trans -46-cyclohexanehexol) is a carbocyclic Carnitine is a quaternary ammonium compound biosynthesized from the Amino acids Lysine and Methionine. Creatine is Nitrogenous Organic acid that occurs naturally in Vertebrates and helps to supply energy to Muscle and nerve cells Glucuronolactone is a naturally occurring Chemical compound produced by the metabolism of Glucose in the human Liver. Ginkgo ( Ginkgo biloba; in Chinese 銀杏 Pinyin romanization yín xìng) frequently misspelled as "Gingko" and also known Some contain high levels of sugar, while most brands also offer an artificially sweetened version. Sugar is a class of edible Crystalline substances mainly Sucrose, Lactose, and Fructose. The central ingredient in most energy drinks is caffeine, the same stimulant found in coffee or tea, often in the form of guarana (as in Josta) or yerba mate. Caffeine is a bitter white crystalline Xanthine Alkaloid that acts as a Psychoactive Stimulant Drug and a mild Diuretic CoFFEE is an Open source Software for computer supported collaborative learning (CSCL in a digital classroom Tea refers to the cured agricultural product of the leaves leaf buds and internodes of Camellia sinensis, which have been prepared and cured for the market Guarana ( Portuguese guaraná) (ɡu̯ara'na or) Paullinia cupana ( syn Josta was a Soft drink brand that was produced by PepsiCo. It was the first Energy Drink launched by a major US beverage company The average 237 milliliter (8 fluid ounce) energy drink has about 80 mg of caffeine, with 480 ml (16 fl. Caffeine is a bitter white crystalline Xanthine Alkaloid that acts as a Psychoactive Stimulant Drug and a mild Diuretic oz. ) drinks containing around 150 mg, although more recently, drinks containing as much as 400 mg of caffeine (such as Burn) have been marketed. Burn is a high Sugar, high Caffeine content Energy drink with a Citrus flavor that comes in a 8

Side effects

Energy drinks may cause seizures in those who suffer from certain forms of epilepsy due to the "crash" following the energy high that occurs after consumption. An epileptic seizure is caused by excessive and/or hypersynchronous electrical Neuronal activity and is usually self-limiting Epilepsy is a common chronic Neurological disorder that is characterized by recurrent unprovoked seizures. ^[4] France banned the popular energy drink Red Bull after the death of eighteen-year-old athlete Ross Cooney, who died after he played a basketball game after consuming four cans of the drink. Red Bull is an energy drink on the market and is sold by Red Bull GmbH. ^[5] The French Scientific Committee (J. D. Birkel) concluded that Red Bull has excessive amounts of caffeine. ^[5] Denmark also banned Red Bull. Britain investigated the drink, but only issued a warning against its use by pregnant women. ^[5]

History

Energy drinks may have come from Scotland in the form of Irn-Bru, first produced in the form of "Iron Brew" in 1901. Scotland ( Gaelic: Alba) is a Country in northwest Europethat occupies the northern third of the island of Great Britain. Irn-Bru (pronounced iron brew ˈaɪɚn ˈbruː is a popular carbonated Soft drink produced in Scotland. In Japan, the energy drink dates at least as far back as the early 1960s, with the release of the Lipovitan. For a topic outline on this subject see List of basic Japan topics. or " Livita " for short is an Energy drink manufactured by Osotspaunder the license of Taisho Pharmaceutical Co Most such products in Japan bear little resemblance to soft drinks, and are sold instead in small brown glass medicine bottles or cans styled to resemble such containers. These "genki drinks", which are also produced in South Korea, are marketed primarily to the salaryman set. South Korea, officially the Republic of Korea and often referred to as Korea ( Korean: 대한민국 tɛː refers to someone whose income is Salary based particularly those working for corporations

In UK, Lucozade Energy was originally introduced in 1929 as a hospital drink for "aiding the recovery;" in the early 1980s, it was promoted as an energy drink for "replenishing lost energy. Lucozade is an Umbrella name for a series of Energy and Sports drinks "

In 1994, The first European energy drink, Power Horse, was launched by Austrian company S. Spitz. it is still sold in many countries, even though it is perhaps overshadowed in most by its more famous Austrian rival, Red Bull.

In 1995, PepsiCo launched Josta, the first energy drink introduced by a major US beverage company. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated Josta was a Soft drink brand that was produced by PepsiCo. It was the first Energy Drink launched by a major US beverage company

In Europe, energy drinks were pioneered by the S. Spitz Company and a product named Power Horse, before the business savvy of Dietrich Mateschitz, an Austrian entrepreneur, ensured his Red Bull product became far better known, and a worldwide best seller. Dietrich Mateschitz (born May 20, 1944 in Sankt Marein im Mürztal, Styria) is an Austrian businessman and Billionaire. Mateschitz developed Red Bull based on the Thai drink Krating Daeng, itself based on Lipovitan. Red Bull was introduced to the US in 1997 and is the dominant brand there, with a market share of approximately 47%. ^[6]

By the year 2001, the US energy drink market had grown to nearly 8 million per year in retail sales. Over the last 5 years, it grew an average of over 50% per year, totaling over $3 billion in 2005. ^[7] Diet energy drinks are growing at nearly twice that rate within the category, as are 16-ounce sized energy drinks. It is estimated to hit nearly 4 billion in 2006, and both Goldman Sachs and Mintel predict that the energy drink market will hit $10 billion by 2010. The Goldman Sachs Group Inc, or simply Goldman Sachs ( is a large global Bank holding company that engages in Investment banking securities Mintel International Group Ltd is a privately owned London -based market research firm Major companies' such as Pepsi, Coca-Cola, Molson, and Labatt have tried to match smaller companies' innovative and different approach, with marginal success. Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries Molson is the Canadian division of the world's fifth-largest brewing company, the Molson Coors Brewing Company. Labatt Brewing Company Ltd is a Canadian beer company founded by John Kinder Labatt in 1847 in London Ontario.

Energy drinks are also popular as mixers.

These drinks are typically attractive to young people. Approximately 65% percent of its drinkers are between the ages of 13 and 35 years old, with males being approximately 65% of the market. ^[7]

Derivatives

"Smart energy drinks" combine energy drinks with smart drinks. Smart drinks, also known as Nootropic drinks are beverages made from a mix of fruit juices Vitamins, herbal supplements and a variety of Amino acid

Packaging

In 2002 CCL Container and Mistic Brands, Inc. , part of the Snapple Beverage Group, teamed up for the national launch of Mistic RĒ. Snapple is a brand of iced tea and fruit drinks owned by Dr Pepper Snapple Group and based in Rye Brook New York. The result was a recyclable aluminum bottle. Since that introduction, many energy drinks are now packaged in the aluminum bottlecans produced by CCL.

Coca-Cola marketed two Powerade brand energy drinks in bullet-shaped, screw-top aluminum bottle cans. Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries POWERade is a Sports drink manufactured by The Coca-Cola Company. Capri Sun targeted 16-25 year-olds with its Island Refreshers line, graduating from a foil pouch design to a bottlecan.

See also

• List of beverages containing guarana
• List of energy drinks

References

External links

Sport and Energy drinks at the Open Directory Project