enRoute was the name of Air Canada's credit card division. Air Canada () is Canada 's largest Airline and Flag carrier. The airline founded in 1937 has had its corporate headquarters in Montreal A credit card is part of a system of Payments named after the small Plastic card issued to users of the system The exact date of creation of the card is unknown. However, one Air Canada commercial dated of 1978 mentions the card. Year 1978 ( MCMLXXVIII) was a Common year starting on Sunday (link displays the 1978 Gregorian calendar) [1]
Initially, the card was used only for Air Canada transactions, but over time, the card was expanded into a more general credit card for business travellers, being accepted by hotels, restaurants, and other merchants. It offered such features as detailed transaction details and sorting of expenses by category.
In 1989, enRoute card became the first credit card to earn its cardholders Aeroplan miles with their purchases. Year 1989 ( MCMLXXXIX) was a Common year starting on Sunday (link displays 1989 Gregorian calendar) Aeroplan is a Montreal Quebec based loyalty marketing program operated by Groupe Aeroplan Inc ( [2]
In 1992, Air Canada sold the $300 million enRoute card business to Diners Club. Year 1992 ( MCMXCII) was a Leap year starting on Wednesday (link will display full 1992 Gregorian calendar) Diners Club International, originally founded as Diners Club, is a charge card company formed in 1950 by Frank X The move gave enRoute cardholders access to the existing Diners Club network of 2. 1 million merchants at the time, while earning existing Diners Club Canada cardholders Aeroplan miles. For several years following the business transaction, Diners Club credit cards were marketed as in Canada "Diners Club/en route". [3]
Today, enRoute remains the name of Air Canada's inflight magazine. Magazines, periodicals or serials are Publications generally published on a regular schedule containing a variety of articles, generally
See also
References
- ^ airodyssey.net - Guess the airline (Nov. 2001)
- ^ History
- ^ COMPANY NEWS; Air Canada Sells Credit Card Unit - New York Times