For the Boogie Down Productions album, see Edutainment (album). Boogie Down Productions was a hip hop group originally comprised of KRS-One, D-Nice, and DJ Scott La Rock. Edutainment is the fourth album from Boogie Down Productions.

Edutainment (also educational entertainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse. See also Entertainment (disambiguation and The Entertainer (disambiguation Entertainment is an activity designed to give people Education encompasses both the Teaching and Learning of Knowledge, proper conduct, and technical competency Edutainment typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. The term socialization is used by sociologists, social psychologists and Educationalists to refer to the process of learning one’s Culture A television program (US television programme (UK or television show (U A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device. Music is an Art form in which the medium is Sound organized in Time. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Multimedia is media and content that utilizes a combination of different content forms. Examples might be guided nature tours that entertain while educating participants on animal life and habitats, or a video game that teaches children conflict resolution skills. A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device.

Educational play facilities as well as hands-on childrens' museums are considered to be "edutainment" where children actively play in engaging environments, and learning in the process. Some examples of edutainment facilities are [PlayWiseKids]http://www.playwisekids.com in Columbia, MD; Strong National Museum of Play in Rochester, NY; and the [Please Touch Museum] [1]in Philadelphia, PA. These facilities are also popular field trip destinations for pre-school and elementary school teachers.

Most often, edutainment seeks either to tutor in one or more specific subjects, or to change behaviour by engendering specific sociocultural attitudes. This is also used for behavior students in certain schools in the UK. Successful edutainment is discernible by the fact that learning becomes fun and teachers or speakers educate an audience in a manner which is both engaging and amusing.

Various groups in the United States and the United Kingdom have used edutainment to address such health and social issues as substance abuse, immunization, teenage pregnancy, HIV / AIDS, and cancer. The United States of America —commonly referred to as the The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Substance abuse is the overindulgence in and dependence of a Drug or other chemical leading to effects that are detrimental to the individual's physical and mental health Immunization, or immunisation, is the process by which an individual's Immune system becomes fortified against an agent (known as the Teenage pregnancy is defined as a Teenage or underage girl usually within the ages of 13-17 becoming pregnant Human immunodeficiency virus ( HIV) is a Lentivirus (a member of the Retrovirus family that can lead to acquired immunodeficiency syndrome Cancer (medical term Malignant Neoplasm) is a class of Diseases in which a group of cells display uncontrolled

Contents 1 Etymology 2 Entertainment-education for social development 3 Educational theories 4 Edutainment in film, television programming 5 Criticism of edutainment 6 See also 7 References 8 External links

Etymology

The noun edutainment is a neologistic portmanteau first 'invented' by Dr Chris Daniels in 1975 to encapsulate the theme of his Millenium Project, which later became known as The Elysian World Project, where the core philosophy is 'Education through Entertainment. A neologism (from Greek neo = "new" + logos = "word" is a word that although devised relatively recently in a specific time period has been Later this was adopted by others and in particular made popular by Bob Heyman while producing documentaries for the National Geographic Society. Documentary film is a broad category of visual expression that is based on the attempt in one fashion or another to " Document " reality Overview The NGS's historical mission is "to increase and diffuse geographic knowledge while promoting the conservation of the world's cultural historical and natural

Edutainment is also used to refer to the use of small chunks of e-Learning used to deliver key messages in an entertaining manner. Electronic learning (or e-Learning or eLearning) is a type of education where the medium of instruction is computer technology This can be used to treat such issues as ethics, diversity and compliance.

According to other sources, Peter Catalanotto first coined this phrase in the late 1990s as he travelled around the country edutaining schoolchildren about writing and illustrating.

Prior to this period, "Edutainment" was the title of hip-hop group Boogie Down Productions' fourth album which was released in 1990, which predates Catalanotto's popularization of the word. Boogie Down Productions was a hip hop group originally comprised of KRS-One, D-Nice, and DJ Scott La Rock. It is also the name of a popular radio show in Knoxville TN, "The Edutainment Hip Hop Show"

In 1983 the term "edutainment" was used to describe a package of software games for the Oric 1 and Spectrum Microcomputers in the UK. Dubbed "arcade edutainment" an advertisement for the package can be found in various issues of "Your Computer" magazine from 1983. The software package was available from Telford ITEC a government sponsored training program. The originator of the name was Chris Harvey who worked at ITEC at the time.

Edutaining has also been utilized by an 8-step method of teaching by Professor Bird at Devry University of South Florida. His 8 step method can be found in an article written by him at http://professormbird.com/page5.html. These eight steps include:

Edutaining Step 1: Show videos that add value while entertaining. Incorporating medium such as videos or DVDs will enhance the learning experience, provided that they are not boring. There are some videos that provide valuable learning experience while entertaining. For example, The Billion Dollar Bubble released in 1976 provides an entertaining account of the Equity Funding fraud case with its chairman, Stanley Goldblum, in the early 1970s. The video reflects a large corporate fraud as it presents the true story of the $2 billion insurance fraud scandal of the Equity Funding Corporation of America. The methods utilized in this bogus insurance scheme, the reasons behind the fraud, and the callous attitude among the management are highlighted in this video. The film runtime is sixty minutes and stars Sam Wanamaker and James Woods. The runtime is perfect for a four-hour class and will generate much class discussion.

There are several videos or DVDs that are available with similar attributes. Adding this type of medium should not replace the lecture environment, but help enhance the overall learning experience. The key is to consider the film length, how it is presented, and timing.

Edutaining Step 2: Involve students in skits. The instructor can set up a scenario that corresponds with the lecture and select students to participate. Once the students understand the scenario, the instructor lets the students execute the scenario. Then, the class is encouraged to analyze the skit as portrayed by the participating students. The discussion should be tied to the lesson provided by the lecture.

Edutaining Step 3: Conduct an impromptu satire. The instructor should consider performing an impromptu satire to provide an element of surprise. An example would include the performance of an impromptu satire prior to a chapter discussing Operations Management in an Introduction to Business class. In this illustration, the instructor takes a garbage can and walks throughout the classroom collecting items to place in the garbage can. By repeating the steps in collecting the items, the instructor clearly demonstrates inefficiency. This then leads to analysis and discussion of what inefficiency is and how it can be avoided. Once this discussion has been completed, the instructor can easily flow into the chapter subject matter to be covered in class. -The element of surprise from these types of satire enhances the learning experience.

Edutaining Step 4: Add demonstrations with scenarios. The instructor should consider adding demonstrations of related subject matter that include job-related scenarios, case study analysis, or any other type of demonstration. For example, a Marketing class could include a demonstration of a soda taste test and a Management class could include a case study analysis of a real-life business situation that could lead to class discussion.

Edutaining Step 5: Add some jazz to the Power Point slides. If the instructor isn’t careful, Power Point slides can become boring. It is important to add some flavor to otherwise boring slides by adding pictures, sound effects, movie clips, and surprise slides. Including pictures with cartoon figures and animals that relate to the subject matter make it more interesting; students will be more inclined to pay attention to the lecture. As the instructor defines money and money supply, for example, the instructor should consider a funny picture of an animal with a wallet in order to keep the interest of the students. Adding short movie clips and sound effects that relate to the subject matter will also keep students interested in the slide presentation. Having surprise slides such as unexpected music, picture, and/or sound will keep students awake and interested in the presentation of the subject material. A database instructor may feel that database design is interesting, but the students may not have the same passion.

Edutaining Step 6: Make the lecture more interesting by adding flair. This can be accomplished by including voice changes, comedy, and facial expressions. Changing voice pitch occasionally during the lecture will help emphasize key points and prevent a “monotone syndrome. “ When students constantly hear the same pitch in a professor’s voice, it becomes hypnotic and makes it hard for the students to stay focused. Changes in pitch keep the students interested. Impromptu and planned comedy within the lecture will also hold the students’ interest. It is important to keep comedy short and related to the subject matter or relevant to the situation. Short comedy routines or even one-liners are best. To add even more interest, adding simple facial expressions can help.

Edutaining Step 7: Make the lecture more interesting by adding work-related examples. Using previous work or life experiences that are relevant to the lecture can add value and help the students understand the lesson being taught. The instructor can solicit experiences from the class that relate to the lesson. This will help ensure that the students feel engaged in the learning process.

Edutaining Step 8: Make the lecture more interesting by engaging all students. Inviting the students to talk and discuss the topics being taught will help ensure students’ interest. The instructor should call on the students by name and have them present answers to questions asked. If a student gives an incorrect answer, it is important to not put a student down. The instructor should give encouragement and move onto a better answer. Engaging students and providing encouragement will help keep students interested and involved during the lecture.

Entertainment-education for social development

The field of Entertainment-Education (EE), combines communication and education theory with communicative arts to deliver primarily social development messages. Although Entertainment-Education has existed for millennia in the form of parables and fables, perhaps the most influential modern-day practitioner and theorist in the field is Miguel Sabido. In the 1970s, Sabido began producing telenovelas (soap operas or serial dramas) that combined communication theory with pro-health/education messages to educate audiences throughout Latin America about family planning, literacy, and other topics. A telenovela is a limited-run Television serial Melodrama of the type made famous in Latin America. His model, which incorporated the work of Albert Bandura and others theorists, as well as research to determine whether programs impacted audience behavior, revolutionized the field. Albert Bandura (born December 4, 1925 in Mundare, Alberta, Canada) is a Canadian Psychologist specializing Today, the principles are being used extensively in the health communication field to educate people around the world about important health issues. Initiatives in major universities, such as Johns Hopkins University and in NGOs such as PCI-Media Impact and government agencies such as the Center for Disease Control (CDC), are impacting the United States and the world. PCI-Media Impact is a New York-based NGO focusing on improving health promoting human rights and bringing social advancement through the use of creative media The Centers for Disease Control and Prevention (or CDC) is an agency of the United States Department of Health and Human Services based in unincorporated The Centers for Disease Control and Prevention (or CDC) is an agency of the United States Department of Health and Human Services based in unincorporated

Successful radio programs that have incorporated Entertainment-Education principles include:

• "The Lawsons/Blue Hills" - a radio program that was designed to help Australian farmers adjust to new farming methods.
• "Tinka Tinka Sukh" - a Hindi-language radio program that results in environmental and health improvements in India.
• "Soul City" - An extremely successful, South African radio serial drama that carried AIDS prevention messages. This article is about the American news organization See also Soul City (disambiguation Soul City North Carolina is a planned New town

There are many television programs that incorporate Entertainment-Education as well. The Sentinel Award, which is administered by the University of Southern California's Annenberg Center for Communication, the CDC and the National Cancer Institute (NCI), is given each year to programs that address health and medical issues in their storylines. The University of Southern California (commonly referred to as USC, SC, Southern California, and incorrectly The Annenberg Center for Communication (ACC at the University of Southern California promotes interdisciplinary research in communications between the USC School of Cinematic The Centers for Disease Control and Prevention (or CDC) is an agency of the United States Department of Health and Human Services based in unincorporated The National Cancer Institute (NCI is part of the United States Federal government's National Institutes of Health. 2006's nominees/winners include:

• Numb3rs - for a storyline about the shortage of organ donations. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. NUMB3RS (pronounced Numbers) is an American Television show produced by brothers Ridley and Tony Scott.
• Grey's Anatomy - for storylines about organ transplantation and cancer. Grey’s Anatomy is an American Primetime television medical drama.
• As the World Turns - for a breast cancer storyline that involved a major character. As the World Turns ( ATWT) is an American television Soap opera that airs each weekday on CBS.
• The George Lopez Show - for a storyline about a kidney transplant. George Lopez (also known as The George Lopez Show) is an American Sitcom starring comedian George Lopez that originally aired
• Don Pedro's Diabetes - a telenovela about a major character's struggle with diet, exercise, and medication to control diabetes.

Educational theories

Entertainment-Education uses a blend of core communication theories and fundamental entertainment pedagogy to guide the preparation of the programming. Additionally the CDC has a tip sheet available on its website that provides additional guidance for writers and producers: [2]. The Centers for Disease Control and Prevention (or CDC) is an agency of the United States Department of Health and Human Services based in unincorporated

The major communication theories that influence Entertainment-Education include:

• Persuasion Theory: (Aristotle, Petty, Cacioppo) Psychological characteristics effect the response of a person to messages. Communication is the process of conveying information from a sender to a receiver with the use of a medium in which the communicated information is understood the same way Aristotle (Greek Aristotélēs) (384 BC – 322 BC was a Greek philosopher a student of Plato and teacher of Alexander the Great. Also indicates the message and source factors that influence a person's response such as the credibility, attractiveness, and expertise of the source.
• Theory of Reasoned Action: (Ajzen, Fishbein) Social influences effect behavior, including beliefs and perceived social norms. The theory of reasoned action (TRA developed by Martin Fishbein and Icek Ajzen (1975 1980 derived from previous research that started out as the theory of attitude which led to the Social norms have been defined as "the rules that a group uses for appropriate and inappropriate values beliefs attitudes and behaviors
• Social Learning Theory: (Bandura) People learn by observing others and the consequences of their behavior. Observational learning (also known as vicarious learning or social learning or modeling or monkey see monkey do) is learning that occurs as Bandura (Банду́ра refers to a Ukrainian plucked string folk instrument. If the person so chooses, they then emulate the behavior by rehearsing the action, taking action, comparing their experiences to the experiences of others, and then adopting the new behavior.
• Diffusion Theory: (Rogers) Behavior spreads through a community or group over a period of time. Diffusion is the net movement of particles (typically molecules from an area of high concentration to an area of low concentration by uncoordinated random movement Television may plant the idea, but social networks reinforce it and cause it to grow. A social network is a Social structure made of nodes (which are generally individuals or organizations that are tied by one or more specific types of interdependency such as

Pedagogy involved with Entertainment-Education include:

• Relevance: Learning is more likely when people can see the usefulness of the knowledge they are given. Pedagogy (ˈpɛdəgɒdʒi or paedagogy is the Art or Science of being a Teacher.
• Incremental Learning: Learning is most effective when people can learn at their own pace.
• Distributed Learning: (Fossard) Different people learn in different ways over different periods of time. It is important to present information differently so that people can absorb it.

Edutainment in film, television programming

Motion pictures with educational contents appeared as early as 1943, such as Private Snafu. Private Snafu is the title character of a series of black-and-white American instructional cartoon shorts produced between 1943 and 1945 during

After World War II, edutainment shifted towards television, primary as children's television series, such as Sesame Street, Dora the Explorer, and Teletubbies. World War II, or the Second World War, (often abbreviated WWII) was a global military conflict which involved a majority of the world's nations, including Children's television series are Television programs designed for and marketed to Children normally broadcast during the Morning and Afternoon Sesame Street is an American educational Children's television series and a pioneer of the contemporary educational television standard combining See also Dora the Female Explorer Dora the Explorer is an American Animated television series that is carried on the Nickelodeon Teletubbies is a BBC BAFTA winning Children's television series, primarily aimed at Pre-school viewers produced from 1997 to

For older viewers, individual situation comedy episodes also occasionally serve as edutainment vehicles, sometimes described in United States television commercial parlance as very special episodes. For the Stratovarius album see Episode (album. An episode is a part of a Dramatic work such as a serial television The United States of America —commonly referred to as the A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced Very special episode is an Advertising term originally used in American Television commercials to refer to an Episode of a One episode of the American sitcom Happy Days was reported to have prompted a 600% increase in the U.S. demand for library cards. Happy Days is an American Television sitcom that originally aired from 1974 to 1984 on ABC. The United States of America —commonly referred to as the Meanwhile, the British radio soap opera The Archers has for decades been systematically educating its audience on agricultural matters; likewise, the Tanzanian radio soap opera Twende na Wakati ("Let's Go With the Times") was written primarily to promote family planning. England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. A soap opera is an ongoing episodic work of Fiction, usually broadcast on Television or Radio. The Archers is a British radio Soap opera broadcast on the BBC 's main spoken-word channel, Radio 4. Tanzania ˌtænzəˈniːə officially the United Republic of Tanzania (Jamhuri ya Muungano wa Tanzania is a country in East Africa bordered by Kenya Family planning is frequently used to mean that people plan when to have children using Birth control, preconceptional counseling.

Criticism of edutainment

Edutainment is also a growing paradigm within the science museum community in the United States. The word paradigm ( Greek:παράδειγμα (paradigmacomposite from para- and the verb δείχνυμι "to show" as a whole -roughly- meaning "example" A science museum or a science centre is a Museum devoted primarily to Science. The United States of America —commonly referred to as the This approach emphasizes fun and enjoyment, often at the expense of educational content. The idea is that Americans are so used to flashy, polished entertainment venues like movie theaters and theme parks that they demand similar experiences at science centers and museums. A museum is a "permanent institution in the service of society and of its development open to the public which acquires conserves researches communicates and exhibits the Thus, a museum is seen as just another business competing for entertainment dollars from the public, rather than as an institution that serves the public welfare through education or historical preservation. A museum is a "permanent institution in the service of society and of its development open to the public which acquires conserves researches communicates and exhibits the ^[1]

See also

• Drama as a tool for education
• Educational game
• Educational toy
• Infotainment
• Public service announcement
• Kami (Takalani Sesame)

References

External links

• The Good Food Fight uses flinging food to teach people about eating better
• EducatedEarth.net specializes in Edutainment
• Pop, Lock and Learn uses Hip Hop to teach primary school subjects

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