| Ecocho | |
|---|---|
| URL | ecocho.com.au |
| Commercial? | Yes |
| Current status | Active |
Ecocho is a search engine with the aim of offsetting carbon emissions by donating 70% of revenues to 'carbon offset credits'. Uniform Resource Locator is an URI which also specifies where the identified resource is available and the protocol for retrieving it Greenhouse gases are gaseous constituents of the atmosphere bothnatural and anthropogenic that absorb and emit radiation at specific wavelengths within the spectrum of thermal infrared A carbon offset is a financial instrument representing a reduction in Greenhouse gas emissions [1] The site launched on 14 April 2008. Events 43 BC - Battle of Forum Gallorum: Mark Antony, besieging Julius Caesar 's assassin Decimus Junius Brutus in 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common
It is owned by the Found Agency, a search engine optimisation company. [2]
The Ecocho search is powered by Yahoo! after a termination of their account with Google. Google Inc is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online
For every 1,000 searches, Ecocho claims that 1 ton of greenhouse gases are offset through the planting of trees. However, the precise amount is not given, nor are the number of searches performed on the site. Rather, the website maintains a tally of trees planted and of kilograms of CO2 offset.
On 22 April 2008, Ecocho was informed by Google that they would be denied the use of Google's search technologies for multiple past violations of Google's policies. Events 1500 - Portuguese Navigator Pedro Álvares Cabral becomes the first European to sight Brazil. [3] The issue has been discussed on the Ecocho blog. [4] The mixed reactions from users can be seen in the blog comments, some taking further action by complaining to Google, and others agreeing with Google.
Mixed reactions can be seen in the Ecocho blog comments to Google's decision. Many agree whilst others say they will not use Ecocho without Google technology.