EJ-10 is an energy drink marketed by Eddie Jordan through his now defunct Formula One Team. Energy drinks are Soft drinks advertised as providing more Energy than a typical drink Edmund "Eddie" Jordan (born March 30, 1948) is the founder and former owner of Jordan Grand Prix, a Formula One constructor which Early history Jordan's success in lower formulae inspired the creation of a Formula One programme for the 1991 season. The formula was sold on the fact it was caffeine-free and used by his race team. It also shares the nomenclature of Jordan's 2000-season Formula One car.