Drive time is prime time for radio broadcasting. Prime Time is the major News analysis current affairs and Politics programme broadcast on Radio Telefís Éireann in Ireland Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. For the band see Broadcast (band Broadcasting is the distribution of audio and/or Video signals which transmit It consists of the morning hours when listeners wake up, get ready, and/or head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of listeners is highest and, thus, commercial radio can charge the most for advertising. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand A related term is rush hour. Rush hour at Shinjuku 02JPG|thumb|right|250px|Rush hour at Shinjuku Station, Yamanote Line]] A rush hour or peak hour is a part of the day during which
The exact times vary: morning drive-times typically include 6-10 a. m. ; afternoon drive-times typically include 3-7 p. m. These are the time slots as defined by Arbitron for audience measurement. Arbitron ( is a Radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media
Drive time often includes a heavier run of traffic reports, for which many stations employ their own helicopter or hire a third-party traffic reporting service. A traffic report is an element of a Radio program or TV news broadcast that informs listeners about general traffic conditions History Since 400 AD Chinese children have played with bamboo flying toys.
For popular music-oriented stations, morning drive-time is typically dominated by the "morning zoo" genre of radio program. Popular music is Music belonging to any of a number of musical styles that are accessible to the general public and are disseminated by one or more A morning zoo is a morning Radio show Zoo format common to both Australian and American radio Broadcasting. For news/talk stations, drive-time is characterized by regular news updates, as well as extremely frequent updates on traffic and weather forecasts to help commuters get to and from work. Talk radio is a Radio format containing discussion about topical issues Traffic on Roads may consist of Pedestrians ridden or herded Animals Vehicles Streetcars and other Conveyances either singly Weather forecasting is the application of science and technology to predict the state of the atmosphere for a future time and a given location Primary news talk radio stations are almost always local during this time period.
In the United Kingdom and Australia, the term "drivetime" is used almost exclusively to refer to the peak evening period (most commonly 16. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located For a topic outline on this subject see List of basic Australia topics. 00–19. 00); the term used for the period of peak morning listening is "breakfast".
Drivetime is also a sub-genre of music generally allied with the power ballad, and consisting of music deemed especially suitable for listening to while driving. A genre (ˈʒɑːnrə also /ˈdʒɑːnrə/ from French "kind" or "sort" from Latin: genus (stem gener-) is a loose set The term " power ballad " is a Colloquialism used to describe a type of Song performed (but not necessarily written by a Hard rock or Driving is the controlled operation of a land Vehicle, usually a Motor vehicle such as a Truck or a car. Commonly advertised in compilations, the genre is usually associated with record labels K-TEL and Time-Life. A compilation album is an Album ( Music or Spoken-word) featuring tracks from one or multiple Recording artists, often culled from a variety of In the Music industry, a record label can be a Brand and a Trademark associated with the Marketing of music recordings and Music The Time-Life company was founded by Time Incorporated in 1961 as a book marketing division
Examples of drivetime songs include "Hazard" by Richard Marx, "Drive" by The Cars and "Broken Wings" by Mr. Mister. Richard Noel Marx (born September 16, 1963 in Chicago Illinois) is an Adult contemporary and Pop/rock Singer, Songwriter "Drive" is a 1984 song by The Cars, the third single from the band's Heartbeat City album and their biggest international hit The Cars were an American rock band that emerged from the early New Wave music scene in the late 1970s "Broken Wings" is a #1 hit song released as a 1985 single by the band Mr Mr Mister was an American atmospheric Pop rock band of the 1980s