Don't Make Me Think is a book by Steve Krug about human computer interaction and web usability. Human–computer interaction or HCI is the study of interaction between people ( users and Computers It is often regarded as the intersection of The World Wide Web (commonly shortened to the Web) is a system of interlinked Hypertext documents accessed via the Internet. The book's premise is that a good program or web site should let users accomplish their intended tasks as easily and directly as possible. Krug points out that people are good at satisficing, or taking the first available solution to their problem, so design should take advantage of this. Satisficing (a Portmanteau of "satisfy" and "suffice" is a Decision-making strategy which attempts to meet criteria for adequacy rather than He frequently cites Amazon.com as an example of a well-designed site that manages to allow high quality interaction even though the site gets bigger and more complex every day. Amazoncom Inc ( is an American electronic commerce ( E-commerce) company in Seattle Washington.
The book itself is intended to be an example of concision and extremely well focused writing. The goal, according to the book's introduction, was to make a text that could be read by an executive on a two-hour flight.