Domino's Pizza, LLC
Type	Public (NYSE: DPZ) (LSE: DOM)
Founded	1960 (Ypsilanti, Michigan)
Headquarters	Ann Arbor, Michigan
Key people	Tom Monaghan, Founder David Brandon, Chairman & CEO
Industry	Restaurants
Products	Pizza
Revenue	▲ $1. The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. The London Stock Exchange or LSE is a Stock exchange located in London, England. Ypsilanti (ˌɪpsɨˈlænti Ǐp'-sǐ-lǎn-tē but often /ˌjɪpsɨˈlænti/ by outsiders is a city in Washtenaw County in the U Ann Arbor is a city in the US state of Michigan and the county seat of Washtenaw County. Thomas Stephen "Tom" Monaghan (born March 25, 1937 in Ann Arbor Michigan) is an Entrepreneur and Catholic Philanthropist For the football player of the same name see David Brandon (football player. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services 437 billion USD (2006)
Employees	145,000
Website	www.dominos.com

Domino's Pizza, LLC (NYSE: DPZ) (LSE: DOM) is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages A limited liability company (abbreviated LLC or LLC) in the law of the vast majority of the United States is a legal form of business Company The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. The London Stock Exchange or LSE is a Stock exchange located in London, England. Fast food is the term given to food that can be prepared and served very quickly Pizza delivery is a service in which a pizzeria delivers a Pizza, usually ordered by telephone or Internet to a customer Ann Arbor is a city in the US state of Michigan and the county seat of Washtenaw County. The United States of America —commonly referred to as the It was founded by Tom Monaghan. Thomas Stephen "Tom" Monaghan (born March 25, 1937 in Ann Arbor Michigan) is an Entrepreneur and Catholic Philanthropist As of 2006, it had 8,000 corporate and franchised stores in more than 54 countries^[1]. Franchising refers to the methods of practicing and using another person's Philosophy of business. It was the second-largest pizza chain in the United States when it went public in 2004 for just under $15 a share^[2].

History

Domino’s Pizza began in 1960 when Tom Monaghan and his brother James bought "Dominick's Pizza", a small pizzeria in Ypsilanti, Michigan. Thomas Stephen "Tom" Monaghan (born March 25, 1937 in Ann Arbor Michigan) is an Entrepreneur and Catholic Philanthropist Ypsilanti (ˌɪpsɨˈlænti Ǐp'-sǐ-lǎn-tē but often /ˌjɪpsɨˈlænti/ by outsiders is a city in Washtenaw County in the U The deal was secured by a $75 down payment and the brothers borrowed $500 to pay for the store. Eight months later, James quit the partnership and traded his half of the business to Tom for a used Volkswagen Beetle. The Volkswagen Beetle, officially known as the type 1 and originally called ‘Käfer’ is an Economy car produced by the German auto maker Volkswagen With Tom as the sole owner of the company, Dominick's Pizza became Domino's Pizza. In 1968, a fire destroyed the company headquarters and commissary. Although Domino's faced numerous other obstacles in the following years, including a 1975 trademark-infringement lawsuit by Amstar, maker of Domino sugar,^[3] the company expanded, and in 1978, the 200th Domino’s franchise opened. Domino Foods Inc is a Company that produces various types of Sugar.

World locations

At the prospect of potentially losing the right to use the Domino's Pizza brand name, Tom Monaghan hired Group 243 to create an alternative identity. Later they became agency of record for the company and remained so for over a decade. During that time, the agency, led by president Janet Muhleman and her partner Robert Cotman designed the store interiors, the pizza box, the Indy race car, created and produced all of the advertising, and managed recruitment for the franchise. When Group 243 was hired, Domino's had fewer than 100 units. They marketed the brand until it reached over 5,000. In the 1980s, Domino’s decentralized its operations by opening the first international Domino’s in Winnipeg, Manitoba, Canada. The 1980s was the decade spanning from January 1 1980 to December 31 1989. Winnipeg (ˈwɪnɨpɛg is the capital and largest city in the Canadian province of Manitoba, and 7th largest municipality in Canada with a population Manitoba (English ˌmænɨˈtoʊbə French /manitoba/ is a province of Canada, spanning 647797 square kilometres (250116  sq mi of North America Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page In the following years the company expanded even more, and as of September 2006, it has 8,238 stores which totaled US$1. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been 4 billion in gross income. ^[4] Monaghan retired in 1998 and sold Domino's Pizza for nearly 1 billion dollars,^[5] but retained a 27 percent non-controlling stake in the company.

Over 8,000 stores worldwide now operate under the Domino’s brand, with the opening of a store in Huntley, Illinois as the 8,000th store. Huntley is a rapidly-growing village in McHenry County, Illinois and Kane County Illinois. All international stores are franchised. The Domino’s Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (€2. Tallaght (pronounced /'tælæ/ Tamhlacht is the largest town and county seat, of South Dublin County, Ireland. Dublin (ˈdʌblɨn/ /ˈdʊblɨn or /ˈdʊbəlɪn/, bˠalʲə aːha klʲiəh or cliə(ɸ is both the largest city and capital of Ireland. Ireland (pronounced /ˈaɾlənd/ Éire) is the third largest island in Europe, and the twentieth-largest island in the world 35 million) a year. Although the franchise is solely delivery, There is only one dine in Domino's in the United States with a full buffet and it resides in Clovis, NM.

Products

Domino's Pizza store in North London, England. North London is the northern part of London, England. The area it covers is defined differently for a range of purposes England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland

Until the late 1980s, Domino's kept its menu very simple. The 1980s was the decade spanning from January 1 1980 to December 31 1989. Most stores sold only one type of crust (Classic Hand Tossed, also referred to as regular crust) in two sizes (large and small) and only one choice of beverage (Coca-Cola Classic). Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries Later, competition from other delivery chains forced Domino’s to add Ultimate Deep Dish and Crunchy Thin Crust, get rid of the small size (although the small size is now returning nationwide^[6]), and add medium and extra-large sizes (available at most locations), a choice of several beverages, and side orders such as bread sticks and chicken wings (Domino's was the first national pizza chain to sell chicken wings). In response to the health wave that is sweeping the country, some stores have begun offering premade salads with Ranch Dressing.

The "555" promotional special was started in the early 2000s to compete with Little Caesars Pizza and other similarly-marketed pizza chains. Little Caesars is a Pizza restaurant chain in the United States. When a customer ordered the 555 Pizza Deal, they were able to obtain three medium pizzas for the price of $5 apiece, hence the name 555. In the late 1990s, Domino's saw its take-out and delivery orders shrink with the introduction of Little Caesars' Hot-N-Ready Pizza special. To combat falling sales, the company's then-Vice President, Ken Calwell, introduced the 555 Deal coupled with vigorous advertising and marketing techniques.

The Oreo Dessert Pizza was first introduced in Ann Arbor, MI and was only available for a limited time. Ann Arbor is a city in the US state of Michigan and the county seat of Washtenaw County. The crust which was layered with vanilla sauce was then covered with Oreo cookie crumbles, and finished with icing on top. Oreo is a trademark for a popular sandwich Cookie currently manufactured by the Nabisco Division of Kraft Foods. ^[7] The farcical, almost ridiculous, nature of the television commercials for the product often led the product to be lampooned by satirists such as Stephen Colbert and Jon Stewart on their respective television shows. Stephen Tyrone Colbert ( born May 13 1964 is an American Comedian, satirist, Actor and Writer, known for his ironic style Jon Stewart (born Jonathan Stuart Leibowitz; November 28 1962 is an American Comedian, Satirist, Actor, Writer, and

Domino’s has also introduced numerous innovations in the pizza industry including the now standard use of corrugated cardboard delivery boxes, the modern belt-driven pizza oven, modern and centralized ingredient logistics, and the Heat Wave, a portable electrical bag system that uses patented magnetic induction technology to keep the pizza hot during delivery.

Controversies

Political issues

Tom Monaghan is one of the founders of Domino's, and while he is no longer involved with the running of the corporation, the company has come under fire because of Monaghan's financial support of pro-life religious and political organizations, such as Operation Rescue and the Thomas More Law Center. Thomas Stephen "Tom" Monaghan (born March 25, 1937 in Ann Arbor Michigan) is an Entrepreneur and Catholic Philanthropist Overview See also Ethical aspects of abortion Pro-life individuals generally believe that human life should be valued either from conception or Implantation For the national organization formerly known as Operation Rescue see Operation Rescue/Operation Save America. The Thomas More Law Center is a Conservative Christian, Not-for-profit law center based in Ann Arbor Michigan and active throughout the United States This prevalence to Christian causes was referenced in the movie Reality Bites where a character references Domino's connection to Operation Rescue. Reality Bites is a 1994 film written by Helen Childress and featuring the directorial debut of Ben Stiller.

30 Minute guarantee

Starting in 1973, Domino's Pizza had a guarantee that a customer would receive their pizza within 30 minutes of ordering, or they would receive the pizza free. The guarantee was reduced to $3 off in the mid 1980s due to concerns over drivers breaking traffic laws and putting themselves and others at risk trying to fulfill the guarantee. To further reduce accidents and unsafe driving, Domino's didn't hold their drivers accountable for any lates. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a Domino's delivery driver, paying the family US$2. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been 8 million. In 1993, Domino's settled another lawsuit, this one brought by a woman who was injured when a Domino's delivery driver ran a red light and rear-ended her. The woman was awarded nearly US$ 80 million in damages. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been The guarantee was dropped that same year because of, according to company owner Thomas Monaghan, the "public perception of reckless driving and irresponsibility. "^[8]

In 2008, the company again advertised a 30 minute delivery time in the U. S. ; the fine print in the material stated the time as merely an "estimate". However, in India and Mexico, Domino's still guarantees delivery within 30 minutes, or the order is free.

Labor issues

In the United Kingdom, Domino's Pizza has recently come under attack on the current affairs program Newsnight for its alleged poor treatment of its employees. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located For the CNN programme see NewsNight with Aaron Brown Newsnight is a British daily News analysis ^[9]

Workers at one franchise claim to be victims of "modern-day slavery", according to union T&G Unite, with money unlawfully deducted from the workers' pay sometimes leaving workers being paid nothing. Some of the deductions made by the company included the costs of insuring the cars used to deliver pizzas, and one worker was deducted all her wages for the first week of work because the franchise designated it "unpaid training". ^[10]

Advertising

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. The 1980s was the decade spanning from January 1 1980 to December 31 1989. The Noid (voiced by Pons Maar) was an advertising character for Domino's Pizza in the 1980s That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the television commercials that they created. Customers were implored to order from Domino's in order to "avoid the Noid. "

In 1989, a man, Kenneth Lamar Noid, who thought the ads were a personal attack on him, held two employees of an Atlanta, Georgia, Domino's restaurant hostage for over five hours. After forcing them to make him a pizza, Noid surrendered to police. Noid was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime, but he was found not guilty by reason of insanity. In Criminal law, kidnapping is the taking away or Asportation of a person against the person's will usually to hold the person in False imprisonment Assault is a Crime of Violence against another person. In some Jurisdictions including Australia and New Zealand, Extortion, outwresting, or exaction is a criminal offense, which occurs when a person Unlawfully obtains either money property or services A firearm is a Tool that projects either single or multiple Projectiles at high velocity through a controlled explosion In Criminal trials the insanity defenses are possible defenses by Excuse, an Affirmative defense by which Defendants argue that ^[11] Contrary to popular belief, this incident did not cause Domino’s to pull the "Noid" campaign off the air; in reality, Noid creator and owner Will Vinton Studios asked for a larger amount of money for continued use of the Noid character, and Domino’s chose not to renew its contract. Will Vinton (born 1948 is an American director and producer of animated films

In 2000, Domino’s introduced another advertising mascot for its North American customers, Bad Andy. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. His objective was to get Domino’s employees to break the rules set down by the company (his most famous was trying to get a worker to use a rolling pin to shape the crust, even resorting to stalking to get him to try it). The slogan that accompanied Andy was "Bad Andy. Good Pizza. " It was not well received, and lasted only a little over a year.

Sponsorship and tie-ins

• Domino's fleet of semi-trucks provide rolling billboard advertisements.

• Domino's sponsored the halftime reports for NFL Live!/NFL on NBC during the 1990s until NBC lost American Football Conference television coverage to CBS. See also NFL on NBC GrandStand (1975-1976 The first official NFL on NBC pregame show was called GrandStand, a program that The 1990s collectively refers to the years between and including 1990 and 1999 The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's The American Football Conference ( AFC) is one of the two conferences of the National Football League (NFL CBS Broadcasting Inc ( CBS) is an American radio and Television network.

• In a product tie-in with the 1990 movie Teenage Mutant Ninja Turtles, the pizza-loving reptiles ordered from Domino's, even commenting that the "pizza dude has 30 seconds" to complete the delivery, in reference to Domino’s "30 minutes or it's free" policy. Teenage Mutant Ninja Turtles is the 1990 Live-action film based on the Teenage Mutant Ninja Turtles franchise In the movie however, the Turtles just get the pizza $3 off for "being two minutes late, dude!" (At one point, Domino's did in fact offer a $3 discount for a late delivery. )

• As a product sponsorship tie-in, Domino's Pizza is also the Official Pizza of NASCAR. The National Association for Stock Car Auto Racing ( NASCAR) is the largest sanctioning body of Stock cars in the United States. It sponsored the 00 Toyota driven by David Reutimann for Michael Waltrip Racing in the Sprint Cup. David Reutimann (born March 2, 1970, in Zephyrhills FL) is a NASCAR driver Michael Waltrip Racing Holdings LLC, doing business as Michael Waltrip Racing, is a professional Stock car racing team that competes in the NASCAR 's top

• A related product tie-in with NASCAR and Domino’s pizza was in the 2006 racing parody Talladega Nights: The Ballad of Ricky Bobby. Talladega Nights The Ballad of Ricky Bobby is a 2006 Comedy film about NASCAR racing In one scene, Ricky Bobby (Will Ferrell) recites grace over the dinner table with the following prayer: "This wonderful harvest of Domino’s, KFC, and the always-delicious Taco Bell. John William "Will" Ferrell (ˈfærəl born July 16, 1967) is an American Comedian, Actor, Voice actor, Kentucky Fried Chicken, usually known as KFC, is a chain of Fast food restaurants based in Louisville Kentucky. Taco Bell Corp, a subsidiary of Yum! Brands Inc, is a restaurant chain based in Irvine California specializing in Tex-Mex -inspired "

Product placement

Domino's routinely uses the cross-promotional tactic product placement as one of its main advertising programs. Product placement, or embedded marketing, is a type of Advertising, in which promotional Advertisements placed by marketers using examples include:

• In the Japanese Pop star Kawabe Chieco's music video, 'Candy Baby, she can be seen eating from a stack of Domino’s pizza boxes, at one point dropping them on the floor. is a female J-pop singer model radio host and actress She was born on February 24, 1987 in Tokyo.

• In the movie The Corruptor, officer Nick Chen rings up a public phone expecting a gang informant to answer. The Corruptor is a 1999 American action - crime drama Film directed by James Foley, and starring Chow The plan backfires when another suspicious gang member picks up the ringing phone instead. Realizing that the informant did not answer, Chen disguises the call as a wrong number - "err. . is this Domino Pizza?"

• In the movie Phir Hera Pheri, Baburao Apte was holding a Domino's Pizza box. Phir Hera Pheri ( Hindi: फिर हेरा फेरी Urdu: پھر ہیرا پھیری is an Indian Bollywood film released The character was played by Paresh Rawal who incidentally also appeared in a Domino's Pizza commercial. Paresh Rawal ( Gujarati: પરેશ રાવળ Pareś Rāvaḷ) (b

• In a The Super Mario Bros. Super Show! episode, Mario is seen eating a Domino's Pizza. The Super Mario Bros Super Show! is the first American TV series based on the Super Mario Bros is a Fictional character created by game designer Shigeru Miyamoto. Also the whole Mario Bros. Plumbing is covered with Domino's Pizza boxes.

• In the TV series Baywatch, there are many episodes featuring characters eating Domino's Pizza. Baywatch was an American Television series about the Los Angeles County Lifeguards who patrol the crowded Beaches of

The Simpsons

In the UK, Domino's Pizza has been the sponsor of episodes of The Simpsons on Sky One since 1998 and also sponsored episodes on Channel 4 (previously sponsored by Pizza Hut). Year 1998 ( MCMXCVIII) was a Common year starting on Thursday (link will display full 1998 Gregorian calendar) Channel 4 is a public-service Television and Radio broadcaster in the United Kingdom centred around a television channel of the same name which began In 2006, Domino's launched products based on the show such as the "Homer's Hot Stuff" pizza, along with TV advertising featuring the characters. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Domino's has also sponsored The Simpsons on FOX TV (previously sponsored by Pizza Hut). Regardless of the financial support of the company, it has seen itself the "victim" of the show's lampooning in several episodes, including :

• In "I, D'oh-Bot", Chief Wiggum, fearing what he thinks is a motorcycle gang, disguises his cop car as a pizza delivery car. " I (Annoyed Grunt-Bot " or "I Do'h- bot" is the ninth episode of The Simpsons ' fifteenth season, Chief Clancy Wiggum is a Fictional character from the animated television series The Simpsons, voiced by Hank Azaria. When his passenger Lou then worries that the gang might like pizza and come over to the car to steal some, Chief Wiggum puts a "Dominoes" sign on the side of the car. This joke implies that Domino's pizza is so unappetizing that the gang will not steal anything even if they like pizza. On Sky One in the UK the part where the "Dominoes" sign is shown being placed on the car is cut.

• In "Marge's Son Poisoning", after Marge thinks Bart is trying to get her to serve pizza for breakfast, Homer calls Domino's Pizza only to find out that the location is not open. "Marge's Son Poisoning" is the fifth episode of the seventeenth season of The Simpsons.

• Domino's former mascot, the Noid, has made several appearances on the program. The most common being Marge telling Lisa to "Avoid the noid, he ruins pizzas"

References

See also

• Domino's Pizza, Inc. v. McDonald, 546 U. Time (trademarked in capitals as TIME) is a weekly American Newsmagazine, similar to Newsweek and Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. Events 972 - Battle of Cedynia, the first documented victory of Polish forces takes place Domino's Pizza Inc v McDonald, 546 US 470 (2006 is a decision by the Supreme Court of the United States involving claims for Racial discrimination S. ___ (2006), a U.S. Supreme Court decision involving claims against Domino’s of racial discrimination under 42 U.S.C. § 1981
• Pizza Hut
• Papa John's
• Little Caesars
• List of restaurant chains
• Avoid the Noid, advertising video game

External links

• Official website
• Domino's Pizza Tracker
• Corporate website