Digital distribution

Digital distribution (Also known as digital delivery and Electronic software distribution) is the principle of providing digital information and content over the Internet in the form of products or services. Electronic Software Distribution ( ESD, also known as Digital distribution or Electronic Software Delivery refers to the practice of allowing users to It has been growing steadily and increasing rapidly since the turn of the century due to the rise of consumer broadband. At the time of writing, digital distribution's main uses include:

Each of these forms of information can be easily digitized — if they are not already — and transferred over a standard broadband connection. A Book is a set or collection of written printed illustrated or blank sheets made of Paper, Parchment, or other material usually fastened together Music is an Art form in which the medium is Sound organized in Time. A television program (US television programme (UK or television show (U A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device.

1 Basis
2 Strength
3 Flaws
4 See also

Basis

The major attraction for digital distribution is its direct nature. To make a commercially successful work, artists usually must enter their industry’s publishing chain. The definition of an artist is wide-ranging and covers a broad spectrum of Activities to do with creating Art, practicing the Arts and/or demonstrating Publishing is the process of production and dissemination of Literature or Information &ndash the activity of making information available for public view Publishers help artists advertise, fund and distribute their work to retail outlets. Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand Funding or financing is to provide capital (funds which means money for a project a person a business or any other private or public institutions Distribution (or place) is one of the four elements of Marketing mix. In some industries, particularly videogames, artists find themselves bound to publishers, and in many cases unable to make the content they want; the publisher might not think it will profit well. This can quickly lead to the standardization of the content and to the stifling of new, considerably risky ideas.

By opting for digital distribution, an artist can get their work into the public sphere of interest easily with potentially minimum business overheads. This often leads to cheaper goods for the consumer and increased profits for the artists, as well as increased artistic freedom. Consumers refers to individuals or households that use goods and services generated within the economy.

Digital distribution also opens the door to new business models. For instance, an artist could release one track from an album or one chapter from a book at a time instead of waiting for them all to be completed. This either gives them a cash boost to help continue or warns that their work is not financially viable before they have sunk excessive money and time into it. Videogames have increased flexibility in this area, demonstrated by micropayment models such as the one in Gunbound. Micropayments are means for transferring very small amounts of money in situations where collecting such small amounts of money with the usual Payment systems is impractical GunBound (건바운드 is a free-to-play, turn-based, room-to-room multiplayer Online game with many similar features to the popular Worms A clear result of these new models is their accessibility to smaller artists or artist teams who do not have the time, funds, or expertise to make a new product in one go.

An example of this can be found in the music industry. Indie artists are for the first time able to access the same distribution channels as major record labels, with none of the restrictive practices or inflated manufacturing costs; there are a growing collection of 'internet labels' that offer distribution to unsigned or independent artists directly to online music stores, and in some cases marketing and promotion services.

Strength

Direct sales

Without the need for physical manufacturing, distribution or stocking, digitally distributed products involve fewer middle men, and by doing so can return a far larger portion of their price to their creators. Middle Man is an Album by Boz Scaggs released on Columbia Records in 1980

Global availability

With distribution digitally over the Internet, it automatically gains one of the strongest strengths of the Internet: Availability.

In such that any one person on the globe with an Internet connection will be able to purchase and obtain a digital copy easily. All the while reducing or outright removing delivery cost, as well as traditional waiting time. But this strength in Digital distribution is often tempered by Publisher's Regional Distribution Rights, thus limited the actual availability for selected region.

Back catalogs

Unlike traditional brick and mortar businesses, where there is a minimum requirement for physical products, the product does not need to be mass produced to stock retail shelves. With a single original copy, the Publisher and Developer can quickly duplicate copies to meet demands.

This can greatly cut down on the cost of maintaining back catalogs, whether it is running an actual storage facility(warehouse, file cabinet) or preserving the product(humidity control, security system). Publisher and Developers can cheaply and safely maintain a complete back catalog of products, as well as having them purchasable even when a physical copy is no longer available.

Flaws

Loss of publisher support

There are drawbacks of an independent approach, not least the loss of publisher funding. This can be solved in one of two ways:

Hybrid deals where content is digitally distributed while also receiving publisher support. This usually means compromise: the publisher might get a cut of online sales, or demand that online prices are the same or even higher than retail prices. This is rarely desirable for those interested in digital distribution.
Utilizing the new business models that online distribution allows, as described above.

The loss of advertising is another issue that stems from the dropping of publishers, one that does not yet have a genuine solution. Videogame theorists have come closest by suggesting a model where trial versions are offered for free and ‘unlocked’ for a price once the hook has been made – the game effectively advertises itself. However, this still does not solve the issue of attracting consumers in the first place.

DRM

Main article: Digital Rights Management

Digital work is easy to duplicate without any loss of quality and with the direct nature and lower prices of online distribution, piracy has a far greater impact than it does for traditional media. Digital rights management ( DRM) is a generic term that refers to Access control technologies used by hardware manufacturers publishers and Copyright holders Digital Rights Management is the current solution to this flaw. It allows distributors to 'protect' their content from unauthorized redistribution. When someone tries to duplicate their purchase for another they will, depending on the DRM solution used, either be unable to, find that the product reverts to a ‘trial mode’, or risk the other user hijacking their product entirely for themselves. DRM is only one form of copy protection: it is defined by being dependent on a networked service rather than, for instance, a CD-ROM validator.

Although it is effective at preventing casual piracy, few if any DRM solutions have prevented all unauthorized copying, either because they are broken into by crackers or because the media allows them to be circumvented, for instance by re-recording audio to another computer. Software cracking is the modification of Software to remove protection methods Copy prevention, trial/demo version serial number hardware key CD check This makes its use in traditional media on store shelves resented by the consumer. Perhaps due to this there recently has been a gradual shift away from using DRM to punishing thieves towards rewarding customers, with digital distribution's new business models playing a part.

Proof of Purchase

Proof of Purchase laws were not created with ephemeral products in mind. A proof of purchase (also called a brand seal) is typically some portion of the package of consumer goods and is defined by the product's manufacturer This has led to many difficult legal problems for digital distributors, relating to refunds and returns, sales themselves, and the transfer of product ownership.

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