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David Jones Limited
Type Public (ASX: DJS)
Founded Sydney, Australia 1838
Founder David Jones
Headquarters Sydney, Australia
Area served Australia
Industry Retail
Products Cosmetics, fashion, homewares, furniture, electrical, food
Revenue $1. The Australian Securities Exchange ( ASX) is the primary Stock exchange in Australia. Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 For a topic outline on this subject see List of basic Australia topics. An entrepreneur is a person who has possession over a company enterprise, or Venture, and assumes significant accountability for the inherent risks and the outcome Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 For a topic outline on this subject see List of basic Australia topics. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services 98 billion AUD (2007)
Website www.davidjones.com.au

David Jones Limited (ASX:DJS), colloquially known as DJ's, is an Australian retailing company. The Australian dollar ( sign: $; code: AUD) is the Currency of the Commonwealth of Australia, including Christmas A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages The Australian Securities Exchange ( ASX) is the primary Stock exchange in Australia. For a topic outline on this subject see List of basic Australia topics. Its primary business is an Australia-wide chain of premium department stores.

David Jones was founded in 1838 by David Jones, a Welsh immigrant, is believed to be the oldest department store in the world still trading under its original name. It currently has 37 stores located in most Australian states and territories. The Commonwealth of Australia is made up of 8 states and territories controlled under a federal system of government

A traditional department store, it retails fashion, cosmetics, homewares, electronics as well as other products. David Jones' main rival in the Australian retail scene is Myer. Myer is Australia 's largest chain of Department stores retailing a broad range of merchandise including women's men's and children's clothing footwear and accessories

Contents

History

David Jones was a Welsh merchant who met Hobart businessman Charles Appleton in London. Appleton had established a store in Sydney in 1825 and Jones subsequently established a partnership with Appleton, moved to Australia in 1835, and the Sydney store became known as Appleton & Jones. When the partnership was dissolved in 1838, Jones moved moved his business to premises on the corner of George Street and Barrack Lane, Sydney. George Street is Sydney 's most famous city street There are more high rise buildings and more ASX 100 companies located here then anywhere else in the country and is well Jones survived the depression of the 1840s, and by 1856 had retired from active management of the business. A few years later when the firm failed he returned to manage its affairs and in a few years had fully discharged all obligations to his creditors. [1] By 1887 the George Street store had been rebuilt and a mail order facility introduced. A factory was opened in Marlborough Street, Sydney to reduce reliance on imported goods.

In 1906, David Jones announced it would become a public company. [2] The Elizabeth Street was opened in 1927 under the guidance of chairman Charles Lloyd Jones. Sir Charles Lloyd Jones (1878 &ndash 1958 was an Australian businessman and patron of the arts A further store was opened in Market Street, Sydney in 1938. Market Street is a cross street in the Central Business District of Sydney, New South Wales, Australia. In 1954 a State banquet was held for visiting Queen Elizabeth II in the restaurant of the Elizabeth Street store. For the ship see RMS Queen Elizabeth 2 Elizabeth II (Elizabeth Alexandra Mary Context States headed by Elizabeth II

By 1959, the store network expanded to eight stores, and by 1980 David Jones had moved into Queensland, ACT, Victoria and South Australia. [3]

In 1980, Adelaide Steamship Company Limited acquired a substantial interest in David Jones. In 1982, a David Jones store opened in Melbourne for the first time, having acquired and rebranded department store Buckley & Nunn. The Melbourne department store of Buckley and Nunn first opened its doors in 1851 and in its heyday was a store with as fine a reputation as David Jones (1838 or Myer In 1985, David Jones acquired the Adelaide department store John Martins. John Martin & Co Ltd, colloquially known as ' Johnnies', was an Adelaide -based company which ran a popular chain of Department stores in South Australia

By 1990, poor performance and the collapse of Adelaide Steamship Company forced David Jones to restructure its debt. In 1995, David Jones announced a $800 million public float of the David Jones and John Martin retail operations. David Jones Limited was subsequently listed on the Australian Stock Exchange. [4]

Business longevity

David Jones' flagship building on the corner of Elizabeth Street and Market Street, Sydney
David Jones' flagship building on the corner of Elizabeth Street and Market Street, Sydney

Changes in management and the uneasy transition to a listed company saw DJs falter in the late 1990s. A major strategic review in 2003 saw the closing of its two unprofitable stores, the loss-making David Jones Online web-based business and its gourmet food retail stores, Foodchain. It revitalised many of its stores, including its flagship Elizabeth Street and Market Street stores (two individual buildings, linked by an underground arcade). Elizabeth Street is a street in the Central Business District of Sydney, Australia. Market Street is a cross street in the Central Business District of Sydney, New South Wales, Australia. Since then its profitability - and profile - has improved, thanks to a combination of a consumer spending boom in 2003-2004, and the securing of exclusive deals with many high-profile Australian and international brands (often marketed as 'Available at no other department store' - a veiled reference to its rival, Myer).

David Jones is a public company listed on the Australian Securities Exchange (ASX). The Australian Securities Exchange ( ASX) is the primary Stock exchange in Australia. In recent times, a slowdown in the upscale department store market hurt both David Jones and its chief competitor, Myer (formerly owned by the Coles Group). Myer is Australia 's largest chain of Department stores retailing a broad range of merchandise including women's men's and children's clothing footwear and accessories Coles Group Limited (formerly Coles Myer Limited was an Australian public company that operated numerous retail chains Its change from private to public ownership in 1995 resulted in structural and cultural changes, which saw periods of stagnancy and high staff turnover. Shares initially offered at A$2 fell as low as A$0. 90, but have since reached highs of over A$4. 590. DJs is also notable for being one of the few remaining companies in Australia which offers discounts to its shareholders.

It has weathered and grown strong from the massive shift in Australian retailing away from department stores towards specialist retailers and suburban shopping malls. In contrast, Myer — once the most popular department store in Australia — had faltered, to the point that its former parent company (Coles Group) sold the department store. Myer is Australia 's largest chain of Department stores retailing a broad range of merchandise including women's men's and children's clothing footwear and accessories Coles Group Limited (formerly Coles Myer Limited was an Australian public company that operated numerous retail chains This leaves David Jones the only remaining Australian owned department store.

Branding

Elizabeth Street entrance in Sydney
Elizabeth Street entrance in Sydney

David Jones is known famously by its branding - a black-on-white houndstooth pattern which is now synonymous with the DJs brand and one of the most recognised corporate identities in Australia. Houndstooth or houndstooth check is a duotone Textile pattern characterized by broken checks or abstract four-pointed shapes David Jones is considered Australia's most upscale and exclusive department store. Most clients are of socio-economic A & B group. The origin of this motif owes itself to the insistence of its founder on not using the store's name on its packaging. His aim was that the store would be so well known that everyone should recognise it simply by this now-famous motif.

David Jones has recently used celebrities for publicity purposes including Liz Hurley (makeup launch), Kim Cattrall (book launch) and Megan Gale for their own advertising. Elizabeth Jane Hurley (born 10 June 1965 is an English model and former actress who became known as a girlfriend of Hugh Grant in the 1990s Kim Victoria Cattrall ( rhyming with shall; born 21 August 1956) is an English born actress who grew up in Canada and now lives Megan Gale (born August 7, 1975) is an Australian supermodel and Actress.

David Jones and John Lewis of the UK have similar reputations for service and quality. John Lewis can refer to Business The John Lewis Partnership, a major British retailer operating supermarkets and department stores Both are positioned to provide products and services for the mid - upper income demographic. Further their pricing policies of matching competitors prices, their use of the word 'Clearance' to describe their twice a year sales and their logos are all very similar. David Jones has a comparable premium fashion focus to U. S. chain Neiman Marcus and the UK group Selfridges. Neiman Marcus is an upscale specialty retail Department store, operated by the Neiman Marcus Group in the United States. Selfridges is a chain of Department stores in the United Kingdom.

Level 7 in the Sydney Elizabeth Street store offers 'Pret a Porter' fashions from international collections including Jil Sander, DKNY, Missoni, Ralph Lauren and Calvin Klein.

David Jones is famous for its Food Hall, which to many Australians is an institution, particular for those English expatriates seeking traditional English brands. The Food Hall concept is unique in Australian retailing and offers a variety of the best of Australian and international food brands. It is based on the concept of the famous fresh food retailing departments in UK department stores Harrods and Marks & Spencer. Harrods is a Department store located on Brompton Road in Knightsbridge, London, England. Marks & Spencer Group plc (also M&S, Marks and Sparks, and Marks) is a British Retailer with 843 stores in more than 30 The failed Foodchain experiment - effectively a standalone Food Hall - was sold to the parent company of Freedom Furniture in 2003 after it proved unprofitable. When it closed there were stores at Kew, Hawthorn, St Kilda and Brighton in Melbourne, with a Port Melbourne and Williamstown store due to open just before it was sold, and there were two stores in Sydney, one in Parramatta, the other in Manly. Kew is a Suburb of Melbourne, Australia, in the state of Victoria. Hawthorn is an inner-eastern Suburb of Melbourne, Australia, in the state of Victoria. St Kilda is an Inner city Suburb of the Victorian capital of Melbourne, Australia. Brighton is a suburb southeast of Melbourne, the state capital of Victoria, Australia. Melbourne ( is the second most populous city in Australia, with a Metropolitan area population of approximately 3 Port Melbourne is a suburb of Melbourne, Victoria, Australia. Williamstown ( is one of the oldest suburbs of Melbourne, Victoria. Sydney (ˈsɪdniː is the most populous city in Australia, with a Metropolitan area population of approximately 4 Parramatta (ˈpærɑːmætɑː is a suburb in the west of Sydney, New South Wales, Australia. Manly is a Suburb of northern Sydney, in the state of New South Wales, Australia.

Stores

David Jones Melbourne
David Jones Melbourne

David Jones has department stores in all Australian capital cities except Hobart and Darwin, two stores in Newcastle, and stores in Tuggerah (opened 1995), Wollongong and Robina (Gold Coast). The Newcastle metropolitan area is the second most populated area in the state of New South Wales and includes most of the Newcastle and Lake Macquarie Tuggerah is a suburb of the Central Coast region of New South Wales, Australia, situated on the Main North Line and Sydney-Newcastle Robina is the third largest suburb on the Gold Coast of Australia and 'is designed to be a people place' Within NSW, David Jones established its first store in Newcastle by acquiring Scott's department store on Hunter Street in 1958. [5] It expanded interstate by acquiring Buckley & Nunn (Melbourne) in 1982, John Martins (Adelaide) in 1985 and Aherns (Perth) in 1989. The Melbourne department store of Buckley and Nunn first opened its doors in 1851 and in its heyday was a store with as fine a reputation as David Jones (1838 or Myer John Martin & Co Ltd, colloquially known as ' Johnnies', was an Adelaide -based company which ran a popular chain of Department stores in South Australia David Jones also owned the former 'Georges' store in Collins Street, Melbourne between 1981 and 1995. Collins Street is a major street in the Melbourne central business district and runs approximately east to west

All stores are located in major retail precincts and shopping malls. In 2007, David Jones recast its criteria for store locations, reflecting CEO Mark McInnes' intention to concentrate on "low risk, high value locations" [6]

As a result, stores at Centro Bankstown (closed July 2007) and Westfield Eastgardens (October 2007) were replaced by Myer. Centro Bankstown, formerly known as Bankstown Square is a major regional Shopping centre situated in the Central business district of the Westfield Shoppingtown Eastgardens is a shopping centre that is located in the suburb of Eastgardens in Sydney, New South Wales, Myer is Australia 's largest chain of Department stores retailing a broad range of merchandise including women's men's and children's clothing footwear and accessories However, David Jones replaced the Myer store in Westfield Burwood in May 2007 and opened a new store at Westfield Chermside in August 2007 and a new store at QueensPlaza in February 2008. Westfield Burwood is a large shopping centre in Sydney 's Inner West suburb of Burwood. Westfield Chermside is the largest regional shopping centre in Queensland located in Brisbane 's inner northern suburbs and is operated by The Westfield Group. QueensPlaza is located in Central Business District of Brisbane, Queensland, Australia, with frontages on Adelaide Street, Queen Street

In January 2008, David Jones announced that the Claremont store (Western Australia) would be closed in 2009 to allow for a complete rebuilding to reopen in 2011 that will increase its size by 60%. [7]

David Jones has formally announced five other new stores:

[10]

Store Locations

Australian Capital Territory

New South Wales

Queensland

South Australia

Victoria

Western Australia

Flagship Store

David Jones flagship store:

Credit and store cards

According to the Sydney Morning Herald, David Jones derives about 30 per cent of its annual earnings from its store cards. The Sydney Morning Herald ( SMH) is a daily Broadsheet Newspaper published by Fairfax Media in Sydney, Australia In February 2008, it announced it would be launching a David Jones American Express card before Christmas 2008 and would transfer its $400 million store card receivables (representing 400,000 cardholders) to American Express. American Express ( sometimes known as " AmEx " or " Amex " is a diversified global Financial services company headquartered in [11] It is also considering additional financial services such as insurance and home loans under its brand. [12]

Gallery

David Jones at Woden Town Centre in Canberra

David Jones - top floor at QueensPlaza in Brisbane (Queen Street Mall end)

David Jones - top floor at QueensPlaza in Brisbane (Adelaide Street end)

References

  1. ^ Jones, David (1793-1873) Biographical Entry. Canberra ( is the capital city of Australia With a population of over 340000 it is Australia's largest inland City. QueensPlaza is located in Central Business District of Brisbane, Queensland, Australia, with frontages on Adelaide Street, Queen Street Brisbane ( is the state capital of Queensland. Brisbane is the third most populous city in Australia and the most populous city of Queensland QueensPlaza is located in Central Business District of Brisbane, Queensland, Australia, with frontages on Adelaide Street, Queen Street Brisbane ( is the state capital of Queensland. Brisbane is the third most populous city in Australia and the most populous city of Queensland Australian Dictionary of Biography. Retrieved on 2008-02-22. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1495 - King Charles VIII of France enters Naples to claim the city's throne
  2. ^ David Jones Limited (1906 - ). Guide to Australian Business Records. Retrieved on 2008-05-09. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1457 BC - Battle of Megiddo (15th century BC between Thutmose III and a large Canaanite coalition under the King of
  3. ^ Story of David Jones. David Jones. Retrieved on 2008-05-09. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1457 BC - Battle of Megiddo (15th century BC between Thutmose III and a large Canaanite coalition under the King of
  4. ^ David Jones Limited (1906 - ). Guide to Australian Business Records. Retrieved on 2008-05-09. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1457 BC - Battle of Megiddo (15th century BC between Thutmose III and a large Canaanite coalition under the King of
  5. ^ http://www.newcastle.nsw.gov.au/__data/assets/pdf_file/0020/17507/heritagewalkfurtherinfo.pdf
  6. ^ Retail blues
  7. ^ http://davidjones.com.au/images/corp/pdf/ASX_Release_Claremont_Redevelopment_30Jan08.pdf
  8. ^ 12 December 2001
  9. ^ http://davidjones.com.au/images/corp/pdf/ASX_Release_Claremont_Redevelopment_30Jan08.pdf
  10. ^ Retail blues
  11. ^ Amex is branded card partner for DJs. Sydney Morning Herald (19 February 2008). Retrieved on 2008-02-21. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 362 - Athanasius returns to Alexandria. 1245 - Thomas, the first known Bishop of Finland
  12. ^ Retailers take on the banks…again, Australian Financial Review, 30 January 2008, pp. 1, 61 

External links

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