The Daim bar (also known as Dime bar in the United Kingdom and the Republic of Ireland, and Dajm in the original Swedish, prior to September 2005, when Kraft Foods rebranded it to bring the product in line with the rest of Europe) is a crunchy butter almond bar covered in milk chocolate that originated in Sweden in 1953, produced by the Swedish company Marabou, originally a subsidiary of the Norwegian company Freia. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Ireland ( Irish: Éire, ˈeːrʲə is a country in north-western Europe. Kraft Foods Inc ( is the second-largest Food and Beverage company headquartered in North America (behind PepsiCo) and the third Chocolate is a name given to products that are derived from Cacao which are then mixed with some sort of fat (e "Sverige" redirects here For other uses see Sweden (disambiguation and Sverige (disambiguation. Freyja (sometimes anglicized as Freya) is a major goddess in Norse Paganism, a subset of Germanic Paganism. The Dime bar was created after years of research into a similar product produced by the American company Heath. Marabou's Vice President Lars Anderfelt asked to license the Heath product in the early 1950's, but Heath refused. However, they gave a list of the ingredients to Anderfeldt. After three years of tinkering the crunchy centre was perfected, and with the addition of the distinctive Marabou milk chocolate Daim was created. It was tested in Stockholm with great success, and later in 1953 it was launched in Sweden and Norway. The brand is now owned by Kraft Foods. Kraft Foods Inc ( is the second-largest Food and Beverage company headquartered in North America (behind PepsiCo) and the third Daim bars are very popular in Scandinavia and the United Kingdom. Terminology and usage As a cultural term "Scandinavia" has no official definition and is subject to usage by those who identify with the culture in question as well The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located It is comparable to the American Skor or Heath brands. Skor is a slim Candy bar produced by The Hershey Company. It was first marketed in US in 1981 and later launched in Canada in 1983. The Heath bar is an American Candy bar made of English-style Toffee. While largely unknown in the United States, Daim bars imported from Sweden are sold in all US IKEA Stores.
Daim bars were featured in a successful mid-nineties television commercial campaign in the United Kingdom featuring Harry Enfield and armadillos. The 1990s collectively refers to the years between and including 1990 and 1999 A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Harry Enfield (born 30 May, 1961 in Sussex, England) is an English Comedian, Actor and Writer Armadillos are small Placental Mammals known for having a leathery armor shell In it, Daim bars were contrasted with armadillos, with a Daim bar being smooth on the outside and crunchy on the inside, and an armadillo being smooth on the inside and crunchy on the outside.
In 2007 a 'Limited Edition Cappuccino' Daim bar was released
A limited edition forest fruit bar has also been released. Cappuccino is a Coffee -based drink prepared with Espresso, hot Milk, and steamed milk foam
External links
- Kraft Foods International Brands of Confectionery items
- Daim article at the Kraft Foods website (in Norwegian)
- The Chocolate Review's article on the Dark Chocolate Daim Bar
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