Old Cream of Wheat advertisement

Old Cream of Wheat box

Box design of Cream of Wheat until it was sold to B&G Foods (the only difference today is the Nabisco logo has been removed from top left corner). Nabisco (originally known as Na tional Bis cuit Co mpany is a brand of Cookies and Snacks including brands such as Chips Ahoy!

Cream of Wheat is a hot breakfast cereal invented in 1893 by wheat millers in Grand Forks, North Dakota^[1]. A breakfast cereal (often simply called cereal is a packaged food product made from Cereal intended to be consumed as part of a Breakfast. Year 1893 ( MDCCCXCIII) was a Common year starting on Sunday (link will display the full calendar of the Gregorian calendar (or a Common Grand Forks is the third-largest city in the US state of North Dakota and the County seat of Grand Forks County. The cereal is currently manufactured and sold by B&G Foods. Until 2007, it was the Nabisco brand made by Kraft Foods. Nabisco (originally known as Na tional Bis cuit Co mpany is a brand of Cookies and Snacks including brands such as Chips Ahoy! Kraft Foods Inc ( is the second-largest Food and Beverage company headquartered in North America (behind PepsiCo) and the third It is similar in texture to grits, but made with farina (ground wheat) instead of ground corn. GRITS is a Christian hip hop group from Nashville, Tennessee. Farina is a cereal food frequently described as bland-tasting usually served warm made from cereal grains The product made its debut at the 1893 World's Columbian Exposition in Chicago, Illinois. Year 1893 ( MDCCCXCIII) was a Common year starting on Sunday (link will display the full calendar of the Gregorian calendar (or a Common The World's Columbian Exposition (also called The Chicago World's Fair) a World's Fair, was held in Chicago in 1893 to celebrate the 400th anniversary Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States.

In addition to its wheat-based products, the rice-based Cream of Rice is also produced as part of the product line, and is often a recommended early food for infants and toddlers.

Preparation

Cream of Wheat is prepared by boiling water and slowly pouring in the farina while stirring. Farina is a cereal food frequently described as bland-tasting usually served warm made from cereal grains As it's stirred, the farina starts to thicken and mix with the water, creating a mixture that thickens depending on the ratio of liquid to farina. Some choose to use milk instead of, or in addition to, water, to give the resulting food a creamier taste. Milk is an opaque white liquid produced by the Mammary glands of female Mammals (including Monotremes. Currently there are three available original mixes, the difference being in the time it takes to prepare — 10-minute, 2 ½-minute or 1-minute. Cream of Wheat is also sold in single-serving instant packets. These are prepared by mixing with hot water and allowing to set in a bowl (about two minutes).

It is common to customize the hot cereal with the addition of sugar, fruit, or nuts. As a result, several flavors are sold of the instant variety: Original, Apples 'N' Cinnamon, Maple Brown Sugar, Strawberries 'N' Cream and Cinnamon Swirl.

Package design

The original boxes of Cream of Wheat were hand-made and lettered, and emblazoned with the image of a black chef produced by Emery Mapes. A chef is a person who cooks professionally In a professional kitchen setting the term is used only for the one person in charge of everyone else in the kitchen the executive The character was named Rastus, and the image was included on all boxes and advertisements and continues to be used today with only very slight changes. Rastus is a pejorative term traditionally associated with African Americans in the United States. A stereotypical black icon was fairly common for U. S. commercial brands at the time of the cereal's creation; for other examples, see Aunt Jemima and Uncle Ben. Aunt Jemima is a Trademark for Pancake Flour, Syrup, and other Breakfast foods currently owned by the Quaker Oats Company Not to be confused with the Uncle Ben character from Spider-Man comics It has long been thought that a black chef named Frank L. White was the model for the chef shown on the Cream of Wheat box. Frank L White (c 1867 &ndash February 15, 1938) was an African American Chef best known as the model featured on White, who died in 1938 and is buried in Woodlawn Cemetery in Leslie, Michigan claimed to be the model for the Cream of Wheat box. Leslie is a city in Ingham County in the US state of Michigan. In June 2007, a headstone was erected for Mr. White. The headstone contains his name and an etching taken from the man depicted on the Cream of Wheat box. [1]

Advertising

In February 1913 issue of McClure's Magazine at page 232 there appeared the following rhyme:

See also

• Malt-o-Meal
• Germade
• Maypo
• Semolina

External links

• Discussion and history of black chef in advertising - includes example
• Was the Cream of Wheat Chef a Real Person? [2]

References

• Frequently Asked Questions, Kraft Foods website. The Malt-O-Meal Company is a privately-owned American corporation which produces breakfast cereals Maypo is a brand of maple-flavored Oatmeal. It was developed by the Maltex Corporation in Burlington Vermont in 1953. Semolina is the purified middlings of hard wheat used in making Pasta; also the coarse middlings used for breakfast cereals puddings and Polenta. Last accessed 15 June 2006. Events 763 BC - Assyrians record a Solar eclipse that will be used to fix the Chronology of Mesopotamian history Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar.