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Cornflakes in a bowl
Cornflakes in a bowl

Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of corn. A breakfast cereal (often simply called cereal is a packaged food product made from Cereal intended to be consumed as part of a Breakfast. Kellogg Company (often referred to as simply Kellogg or Kellogg's, or even more formally Kellogg's of Battle Creek) is an American multinational Maize (ˈmeɪz ( Zea mays L. ssp mays) known as corn in some countries is a cereal grain domesticated in Mesoamerica [1]

Contents

History

The legacy of corn flakes goes back to the late 19th century, when a team of Seventh-day Adventists began to develop new food to meet the standards of their strict vegan diet. The 19th century of the Common Era began on January 1, 1801 and ended on December 31, 1900, according to the Gregorian calendar The Seventh-day Adventist (abbreviated " Adventist " Church is a Christian denomination which is distinguished mainly by its observance Members of the group experimented with a number of different grains, including wheat, oats, rice, barley, and of course corn. Wheat ( Triticum spp is a worldwide cultivated grass from the Levant area of the Middle East. Oats redirects here It may mean either the common cereal oat discussed here or any cultivated or wild species of the Genus Avena. Rice is a Cereal foodstuff which forms an important part of the diet of many people worldwide and as such it is a staple food for many Barley ( Hordeum vulgare) is an annual Cereal Grain, which serves as a major animal Feed crop, with smaller amounts used for Maize (ˈmeɪz ( Zea mays L. ssp mays) known as corn in some countries is a cereal grain domesticated in Mesoamerica In 1894, Dr. Year 1894 ( MDCCCXCIV) was a Common year starting on Monday (link will display the full calendar of the Gregorian calendar (or a Common John Harvey Kellogg, the superintendent of The Battle Creek Sanitarium in Battle Creek, Michigan and an Adventist, used these recipes as part of a strict vegetarian regimen for his patients, which also included no alcohol, tobacco, or caffeine. John Harvey Kellogg ( February 26, 1852 &ndash December 14, 1943) was an American Medical doctor in Battle Creek The Battle Creek Sanitarium, in Battle Creek, Michigan, United States, first opened on September 5, 1866 as the Western Health Michigan ( is a Midwestern state of the United States of America. In Chemistry, an alcohol is any Organic compound in which a Hydroxyl group ( - O[[hydrogen H]]) is bound to a Carbon Tobacco is an Agricultural product recognized as an addictive drug processed from the fresh Leaves of plants in the genus Nicotiana. Caffeine is a bitter white crystalline Xanthine Alkaloid that acts as a Psychoactive Stimulant Drug and a mild Diuretic The diet he imposed consisted entirely of bland foods. A follower of Sylvester Graham, the inventor of graham crackers and graham bread and supporter of sexual abstinence, Kellogg believed that spicy or sweet foods would increase passions. Sylvester Graham ( July 5, 1794 &ndash September 11, 1851) was born in Suffield Connecticut, and was ordained in 1826 as a Presbyterian The graham cracker was developed in 1822 in Bound Brook New Jersey, by Presbyterian minister Rev Sexual abstinence is the practice of voluntarily refraining from some or all aspects of Sexual activity. In contrast, cornflakes would have an anaphrodisiac property and lower the sex drive. An anaphrodisiac is something that quells or blunts the Libido. [2]This theory was carried out in the U.S. Army, which not only applied the theory orally, but also processed the cereal as a suppository. The United States Army is a military organization whose primary mission is to "provide necessary forces and capabilities. A suppository is a drug delivery system that is inserted either into the Rectum (rectal suppository Vagina (vaginal suppository or Urethra (urethral

This idea for corn flakes began by accident when Dr. Kellogg and his brother, Will Keith Kellogg, left some cooked wheat to sit, while they attended to some pressing matters at the sanitarium. Will Keith Kellogg, usually referred to as W K Kellogg ( April 7, 1860 &ndash October 6, 1951) was a U When they returned, they found that the wheat had gone stale, but being on a strict budget, they decided to continue to process it by forcing it through rollers, hoping to obtain long sheets of the dough. To their surprise, what they found instead were flakes, which they toasted and served to their patients. This event occurred on April 14, 1894, and a patent for "Flaked Cereals and Process of Preparing Same" was filed on May 31, 1895, and issued on April 14, 1896, under the name Granose. Events 43 BC - Battle of Forum Gallorum: Mark Antony, besieging Julius Caesar 's assassin Decimus Junius Brutus in Year 1894 ( MDCCCXCIV) was a Common year starting on Monday (link will display the full calendar of the Gregorian calendar (or a Common Events 1279 BC - Rameses II (The Great (19th dynasty becomes pharaoh of Ancient Egypt. Year 1895 ( MDCCCXCV) was a Common year starting on Tuesday (link will display full calendar of the Gregorian calendar (or a Common year Events 43 BC - Battle of Forum Gallorum: Mark Antony, besieging Julius Caesar 's assassin Decimus Junius Brutus in Year 1896 ( MDCCCXCVI) was a Leap year starting on Wednesday (link will display the full calendar of the Gregorian Calendar (or a Leap year [3][4][5]

The flakes of grain, served with milk and marshmallows, were a very popular food among the patients. The brothers then experimented with other flakes from other grains. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food. Year 1906 ( MCMVI) was a Common year starting on Monday (link will display full calendar of the Gregorian calendar (or a Common year starting At his new company, Kellogg's, he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between him and his brother. Kellogg Company (often referred to as simply Kellogg or Kellogg's, or even more formally Kellogg's of Battle Creek) is an American multinational To increase sales, in 1909 he added a special offer, the Funny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal. Year 1909 ( MCMIX) was a Common year starting on Friday (link will display full calendar of the Gregorian calendar (or a Common year starting This same premium was offered for 22 years. At the same time, Kellogg also began experimenting with new grain cereals to expand his product line. Rice Krispies, his next great hit, first went on sale in 1928. Rice Krispies (known as Rice Bubbles in Australia) is a Brand of Breakfast cereal that was created in 1927 by Kellogg's and released Year 1928 ( MCMXXVIII) was a Leap year starting on Sunday (link will display full calendar of the Gregorian calendar. [6]

Marketing

As part of an ambitious marketing campaign, various celebrities and cartoon characters have promoted the virtues of Corn Flakes since 1906. However, 1957 was the year that the ubiquitous green rooster "Cornelius Rooster" was created by Rena Ames Harding who was part of the Leo Burnett Advertising Agency and has been pictured on the front of Kellogg's Corn Flakes boxes ever since. Leo Burnett ( October 21, 1891 - June 7, 1971) was an Advertising executive famous for creating such icons as the Jolly Though originally trademarked to Kellogg, the term corn flakes eventually entered the vernacular as a generic term for any cereal of this type. A trademark or trade mark, represented by the symbols ™ and ®, or mark is a distinctive sign or indicator used by an individual A genericized trademark (also known as a generic trademark or proprietary eponym) is a Trademark or Brand name that has become the colloquial [7]

Cereals derived from cornflakes

A former patient of the Battle Creek Sanitarium named C. W. Post started a rival company, as well as the major other brand of corn flakes in the United States, called Post Toasties. Charles William Post ( October 26 1854 - May 9 1914) also known as C Post Toasties is an American Breakfast cereal that is made by Kraft Foods. In the UK, the main brand rival is Sunblest Cornflakes. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Associated British Foods plc ( is a British Multinational food ingredients and retail group with sales of £6 Australia's Sanitarium also manufactures their own brand of corn flakes called Skippy corn flakes. For a topic outline on this subject see List of basic Australia topics. The Sanitarium Health Food Company is a food company in Australia and New Zealand that produces a large range of breakfast cereals as well as a range In addition there are many generic brands of corn flakes produced by various manufacturers.

Variations

Frosted Flakes (or Frosties in the UK, Commonwealth of Nations and EU countries) were introduced by Kelloggs in 1952 with Tony the Tiger as a mascot. Frosted Flakes or Zucaritas ( North American countries) or Frosties ( UK, Commonwealth of Nations and European countries Kellogg Company (often referred to as simply Kellogg or Kellogg's, or even more formally Kellogg's of Battle Creek) is an American multinational Tony the Tiger (El Tigre Toño is the Advertising Cartoon Mascot for Kellogg 's Frosted Flakes (also known as Frosties These are essentially corn flakes with a sugar coating. [8]

In 1983, Crunchy Nut Corn Flakes were introduced, the base flakes being the same, but coated with honey and peanut pieces.

In the 2000's some variations on "plain" Corn flakes were introduced, such as Corn Flakes with chocolate, berries, Honey Oat Corn Flakes and Wholewheat Corn Flakes.

Ingredients

Kellogg's Corn Flakes

See also

References

  1. ^ How Corn Flakes Are Made. Kellogg Company (often referred to as simply Kellogg or Kellogg's, or even more formally Kellogg's of Battle Creek) is an American multinational Will Keith Kellogg, usually referred to as W K Kellogg ( April 7, 1860 &ndash October 6, 1951) was a U John Harvey Kellogg ( February 26, 1852 &ndash December 14, 1943) was an American Medical doctor in Battle Creek Maize (ˈmeɪz ( Zea mays L. ssp mays) known as corn in some countries is a cereal grain domesticated in Mesoamerica Retrieved on 2007-06-26. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 363 - Roman Emperor Julian is killed during the retreat from the Sassanid Empire.
  2. ^ Dr. John Harvey Kellogg. Retrieved on 2007-06-26. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 363 - Roman Emperor Julian is killed during the retreat from the Sassanid Empire.
  3. ^ See patent no. 558393 (via Google Patents)
  4. ^ News of the Odd, John Harvey Kellogg Serves Corn Flakes at the San, 1897. Retrieved on 2007-06-26. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 363 - Roman Emperor Julian is killed during the retreat from the Sassanid Empire.
  5. ^ Inventor of the Week : W.K Kellogg. Retrieved on 2007-06-26. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 363 - Roman Emperor Julian is killed during the retreat from the Sassanid Empire.
  6. ^ 100 Years of Cornflakes. Retrieved on 2007-06-26. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 363 - Roman Emperor Julian is killed during the retreat from the Sassanid Empire.
  7. ^ All About Cornelius Rooster and Kelloggs. Retrieved on 2007-06-26. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 363 - Roman Emperor Julian is killed during the retreat from the Sassanid Empire.
  8. ^ Tony the Tiger, Frosted Flakes. Retrieved on 2007-06-26. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 363 - Roman Emperor Julian is killed during the retreat from the Sassanid Empire.

Dictionary

corn flakes

-noun

  1. a breakfast cereal made from toasted flakes of maize.
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