Copywriting is the process of writing the words that promote a person, business, opinion, or idea. The term person is used in Common sense to mean an individual Human being. A business (also called firm or an enterprise) is a legally recognized organizational entity designed to provide goods and/or services to An opinion is a Person 's Ideas and thoughts towards something which it is either impossible to verify the truth of or the truth of which is thought unimportant to An idea is a form (such as a Thought) formed by Consciousness (including Mind) through the Process of ideation. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic Advertising is a form of Communication that typically attempts to persuade potential Customers to Purchase or to consume more of a particular Brand "Popular press" redirects here note that the University of Wisconsin Press publishes under the imprint "The Popular Press" The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of Copy refers to written material in contrast to photographs or other elements of layout in a large number of contexts including magazines advertising and book publishing Promotion involves disseminating information about a product, Product line, Brand, or company Persuasion is a form of Social influence. It is the process of guiding people toward the adoption of an idea attitude or action by rational and symbolic (though not always In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Perspective in theory of Cognition is the choice of a context or a Reference (or the result of this choice from which to Sense, Categorize Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.

Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal Mail. A jingle is a memorable Slogan, set to an engaging Melody, mainly broadcast on Radio and sometimes on Television commercials. Lyrics (in singular form Lyric) are a set of words that accompany music either by speaking or singing The World Wide Web (commonly shortened to the Web) is a system of interlinked Hypertext documents accessed via the Internet. The Internet is a global system of interconnected Computer networks Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. See also Pre-production Screenwriting A screenplay or script is a written plan authored by a Screenwriter, for a Film or Television A news release, media release, press release or press statement is a written or recorded Communication directed at members of the News A white paper is an authoritative report or guide that often addresses problems and how to solve them Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media. Mail order is a term which describes the Buying of goods or services by Mail delivery Electronic mail, often abbreviated to e-mail, email, or originally eMail, is a Store-and-forward method of writing sending receiving

On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a Hyperlinked set of documents such as the World Wide Web, Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages. A Strategy is a long term plan of action designed to achieve a particular goal, most often "winning A web page or webpage is a resource of information that is suitable for the World Wide Web and can be accessed through a Web browser. As search-engine algorithms get smarter every day, this search engine optimization (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in an SEO-wise manner. Search engine optimization ( SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential

Copywriters

Most copywriters work as employees within organizations such as advertising agencies, public relations firms, web developers, company advertising departments, large stores, broadcasters and cable providers, newspapers and magazines. Employment is a Contract between two parties, one being the employer and the other being the employee. An advertising agency or ad agency is a service Business dedicated to creating planning and handling Advertising (and sometimes other forms of promotion Public relations (PR is the practice of managing the flow of Information between an Organization and its Publics Public relations - often referred A newspaper is a written Publication containing News, information and Advertising, usually printed on low-cost paper called Newsprint. Magazines, periodicals or serials are Publications generally published on a regular schedule containing a variety of articles, generally Copywriters can also work as independent contractors freelancing for a variety of clients, at the clients' offices or working from home. An independent contractor is a Natural person, Business or Corporation which provides goods or services to another entity under terms

A copywriter usually works as part of a creative team. Agencies and advertising departments partner copywriters with art directors. The term art director is a blanket title for a variety of similar job functions in Advertising, Publishing, film and Television, the Internet The copywriter has ultimate responsibility for the advertisement's verbal or textual content, often including the acquisition of copy information from the client. (Where this formally extends into the role of account executive, the job may be described as "copy/contact. ") The art director has ultimate responsibility for visual communication and, particularly in the case of print work, may oversee production. Either person may come up with the overall idea for the ad or commercial (typically referred to as the concept or "big idea"), and the process of collaboration often improves the work.

Copywriters are similar to technical writers, and the careers may overlap. A technical writer is a professional writer who designs writes creates maintains and updates technical Documentation &mdashincluding Online help, User guides Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining how to use it.

Because the words sound alike, copywriters are sometimes confused with people who work in copyright law. Copyright is a legal concept enacted by Governments, giving the creator of an original work of authorship Exclusive rights to control its distribution usually for The careers are unrelated.

Famous copywriters include David Ogilvy, William Bernbach and Leo Burnett. David MacKenzie Ogilvy CBE ( June 23, 1911 – July 21, 1999) was a notable advertising executive William (Bill Bernbach ( August 13, 1911, New York City - October 2, 1982, New York City was a legendary figure in the history of Leo Burnett ( October 21, 1891 - June 7, 1971) was an Advertising executive famous for creating such icons as the Jolly Many creative artists spent some of their career as copywriters before becoming famous for other things, including Dorothy L. Sayers, Viktor Pelevin, Eric Ambler, Joseph Heller, Terry Gilliam, Salman Rushdie, Don DeLillo, Lawrence Kasdan and Shigesato Itoi. Dorothy Leigh Sayers ( IPA: usually pronounced /ˈseɪɜrz/ although Sayers herself preferred /ˈsɛːz/ and encouraged the use of her middle initial to facilitate this Victor Olegovich Pelevin ( Russian: Виктор Олегович Пелевин b Eric Clifford Ambler OBE ( 28 June 1909 - 22 October 1998) was an influential English writer of Spy novels who introduced Joseph Heller (May 1 1923 – December 12 1999 was an American Satirical novelist Short story writer and playwright Terrence Vance Gilliam (born 22 November 1940) is an American -born British Writer, Filmmaker, Animator and member Sir Ahmed Salman Rushdie Kt (born 19 June 1947 is an Indian - British novelist and essayist Don DeLillo (born November 20 1936 is an American author best known for his Novels which paint detailed portraits of American life in the late 20th and early 21st centuries Lawrence Kasdan (born 14 January, 1949) is an American movie producer, director and Screenwriter. Shigesato Itoi (糸井重里 Itoi Shigesato, born November 10, 1948) is a famous Japanese Copywriter and Essayist, (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then retired to become a very successful copywriter. Herschell Gordon Lewis (born 15 June 1929, in Pittsburgh Pennsylvania, U Exploitation film is a type of film that eschews the expense of quality productions in favor of making films inexpensively attracting viewers by exciting their more prurient interests )

The Internet has expanded the range of copywriting opportunities to include web content, ads, commercial emails and other online media. At the same time, the Internet has made it easier for employers, copywriters and art directors to find each other. Whereas professional freelance copywriters were once rare (except those between full-time jobs), today freelancing is a more viable job option, particularly in certain copywriting specialties and markets.

Additional educational opportunities have also emerged. However, while schooling may be a good start or supplement in a budding copywriter's professional education, working as part of an advertising team arguably remains the best way for novices to gain the experience and business sense required by many employers, and expands the range of career opportunities.

See also

• List of copywriters
• List of former copywriters
• Copy (written)
• Advertising
• White papers
• Swipe file
• Search engine optimization
• Communication design

References