Consumer generated media (CGM) originated as a reference to posts made by consumers within online venues such as internet forums, blogs, wikis, discussion lists etc. Consumers refers to individuals or households that use goods and services generated within the economy. An, or message board, is a Bulletin board system in the form of a discussion site A blog (a contraction of the term " Web log " is a Web site, usually maintained by an individual with regular entries of commentary descriptions of A wiki is a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content using a simplified Markup language. , on products that they have purchased. Shoppers who are researching products often use other consumers' opinions when making buying decisions.
The term has evolved to include video, audio and multimedia posts created by consumers in support (or negative parody/in-protest) of products, brands and corporate institutions.
Pete Blackshaw, CMO for Nielsen Buzzmetrics, coined the term "consumer generated media" (CGM) years ago to describe the evolving consumer-created space on the internet. The idea has evolved from its early roots of consumer feedback via online letters and email to encompass new media such as video, pictures and social networking sites, as well as consumer-fortified media to describe the use of programs such as Digg. Digg is a Website made for people to discover and share content from anywhere on the Internet, by submitting links and stories and voting and commenting on submitted
See also
Customer engagement refers to the engagement of customers with one another with a company or a brand User generated content ( UGC, often hyphenated also known as Consumer Generated Media ( CGM) or User created Content ( UCC) refersDapyx Software network: MP3 Explorer | Ebook Manager | Zenithic