Complex is a metropolitan men's style/lifestyle magazine founded by Marc Ecko in 2002. Marc Ecko (born Marc Milecofsky in Lakewood New Jersey. He started selling T-shirts in the mid 1980s and founded his clothing brand Eckō in 1993 The publication offers mainstream readers insight into the latest trends in urban America's niche cultures, such as streetwear, sneaker culture, hip hop, and graphic art. Complex targets men that are college aged to early 30s in urban areas. It features prominent advertisement, unprecedented even for a vapid lifestyle magazine.
One of the magazine's unique attributes is that each issue features a different cover on each side (one male, one female), creating two distinct sections. The half of the magazine that follows the male celebrity cover (e. g. , Vince Vaughn, Pharrell, Ashton Kutcher, Kanye West) is geared toward lifestyles, the latest films, music, and other forms of media. Vincent Anthony "Vince" Vaughn (born March 28, 1970) is an American Film actor. Christopher Ashton Kutcher ( commonly known as Ashton Kutcher (born February 7 1978 is an American actor and former fashion model best known for playing Michael Kanye Omari West (ˈkɑnjɛj born June 8 1977 is a ten-time Grammy Award -winning American Rapper, Record producer and Singer. The half of the magazine that follows the female celebrity cover (e. g. , Jessica Alba, Rosario Dawson, Fergie, Gwen Stefani, Mila Kunis) is dubbed "The Original Buyer's Guide for Men" and offers a Consumer Reports-esque breakdown of the latest consumer items, technology, sneakers, and apparel. Jessica Marie Alba (born April 28 1981 is an American television and film Actress. Rosario Dawson (born May 9 1979 is an American Actress and Singer. Stacy Ann Ferguson (born March 27 1975 better known by her Stage name Fergie, is an American pop / R&B Singer-songwriter Gwen Renée Stefani (born October 3 1969 (ˈgwɛn stɛˈfɑːni is an American recording artist and Fashion designer Stefani fronts the rock band No Doubt Mila Kunis She also has an older brother Her family moved to Los Angeles, California in 1991 Consumer Reports is an American Magazine published monthly by Consumers Union. It's known as the "The Original Buyer's Guide for Men" because it was the first magazine in the men's market to emulate the shopping guide formula of Lucky and the Japanese magazines which that was modeled on.
Two years after its launch, big publishing houses like Conde Nast attempted similar titles, like Cargo, Sync, and VITALS, all of which folded with in 2 years of launch.