Color reversal internegative, or CRI, is motion picture film duplication process designed by Kodak in the 1970s as a workaround for the existing processes of creating film duplicates. Eastman Kodak Company ( is an American multinational Public company which produces imaging and photographic materials and equipment This article is about the Decade 1970-1979 For the Year 1970 see 1970. Originally intended for the faster pace of the television commercial industry, it began to see use in major motion pictures of the mid 1970s. A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced It is the color counterpart to a fine grain positive, in which a low-contrast color image is used as the positive between an original camera negative and a duplicate negative.
Because CRIs are considered a temporary negative, their chemistry is not meant to be as stable as prints, and because of this, they are prone to rapid fading, usually on an average of within five to seven years. As a result, new masters have had to be created from the original camera negative accordingly.
External links
- National Film Preservation Board
- The Film Foundation
- Article on CRI and other film decomposition problems