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The term "collective behavior" was first used by Robert E. Park, and employed definitively by Herbert Blumer, to refer to social processes and events which do not reflect existing social structure (laws, conventions, and institutions), but which emerge in a "spontaneous" way. Robert Ezra Park ( February 14 1864 &ndash February 7 1944) was an American urban sociologist, one of the main founders of Personal History Herbert Blumer was born March 7, 1900 in St Louis Missouri. Social structure is a term frequently used in Sociology and Social theory — yet rarely defined or clearly conceptualised (Abercrombie et al Law is a system of rules enforced through a set of Institutions used as an instrument to underpin civil obedience politics economics and society Institutions are structures and mechanisms of Social order and Cooperation governing the Behavior of a Set of Individuals

Collective behavior might also be defined as action which is neither conforming (in which actors follow prevailing norms) nor deviant (in which actors violate those norms). Collective behavior, a third form of action, takes place when norms are absent or unclear, or when they contradict each other. Scholars have devoted far less attention to collective behavior than they have to either conformity or deviance.

Contents

Defining the field

The classic delineation of the field is to be found in Herbert Blumer's essay, "An Outline of Collective Behavior. " The topics in this Wikipedia essay follow Blumer's outline. This approach can be justified on the basis of the relevance of Blumer's scheme to Thomas Kuhn's well-known notion of "paradigms" in science. Thomas Samuel Kuhn (surname ˈkuːn July 18, 1922  &ndash June 17, 1996) was an American intellectual who wrote extensively Kuhn confesses that he uses the word, paradigm, in something like twenty different senses, but for present purposes it will mean a set of propositions, and of techniques which can be used to test these propositions empirically. The word paradigm ( Greek:παράδειγμα (paradigmacomposite from para- and the verb δείχνυμι "to show" as a whole -roughly- meaning "example" Each phase in the history of a mature science, such as physics or biology, is ruled by its paradigm, and "normal science" conforms to it. But at some point there are so many discrepancies and illogicalities in the science's findings that a "scientific revolution" takes place, and scientists flock to a new paradigm.

Sociology is too immature as a science to have a true paradigm, but it does have what might be called "proto-paradigms," sets of propositions and techniques which both summarize evidence already acquired and provide guidance for future studies. A number of sociologists have offered proto-paradigms, notably Karl Marx, Max Weber, and Talcott Parsons. Maximilian Carl Emil Weber (maks 'veːbɐ (21 April 1864 &ndash 14 June 1920 was a German political economist and sociologist who was considered Talcott Parsons ( December 13, 1902 - May 8, 1979) was an American sociologist, who served on the faculty of Harvard University Blumer also has created a proto-paradigm. In contrast to true paradigms, however. the evidence collected by a man working within a proto-paradigm is less decisive, and the theoretical guidance which it provides is less sure.

Blumer presents a radical critique of the overwhelming bulk of sociological schemes, on the ground that they treat the actor as passive-- as controlled by social forces which act on him as physical stimuli act on an organism. To Blumer social "forces" are not really forces. The actor is active: He creates an interpretion of the acts of others, and acts on the basis of this interpretation.

Blumer has expressed this view in a very small number of essays. His teaching, in which he expressed very few ideas in a very slow way, was punctuated by the gestures of the all-American athlete which he had been. He continued acting this way over a number of decades.

Some might think that someone who published so little has not made much of a contribution to sociology. But Blumer's proto-paradigm has influenced some empirical research into collective behavior, a field which until recently had almost no data to offer. Theories, such as Blumer's, endure and are useful. But as is true of science in general, the empirical studies for which they provide guidance are of only fleeting interest. Once further research supplants them they of only historical relevance.

Examples of Collective Behavior

Here are some instances of collective behavior: the frequent use of the word, "like," among adolescent girls, the national debates in Canada and the U. S. about whether to ratify the Kyoto protocols, a change from 50% market saturation by the WordPerfect 5. The Kyoto Protocol is a protocol to the international Framework Convention on Climate Change with the objective of reducing Greenhouse gases in an effort WordPerfect is a proprietary Word processing application At the height of its popularity in the late 1980s and early 1990s it was the De facto 1 for DOS word processing program to the even more widespread use of Microsoft Word, and the Esperanto movement for a neutral international language. DOS, short for "Disk Operating System" is a shorthand term for several closely related Operating systems that dominated the IBM PC compatible market Microsoft Word is Microsoft 's flagship word processing software. is by far the most widely spoken constructed International auxiliary language in the world The claim that such diverse episodes all belong to a single field of inquiry is a theoretical assertion, and not all sociologists would agree with it. But Blumer and Neil Smelser, when they were alive, did agree, as did others, so that no one can deny that the formulation has satisfied some sociological minds. Neil J Smelser is a University of California Berkeley Sociologist who studied Collective behavior.

Four forms of collective behavior

1 - the crowd Scholars differ about what classes of social events fall under the rubric of collective behavior. In fact, the only class of events which all authors include is crowds. Clark McPhail is one of those who treat crowds and collective behavior as synonyms. His important contribution is to have gone beyond the speculations of others to carry out pioneering empirical studies of crowds. He finds them to form an elaborate set of types.

The classic treatment of crowds is Gustave LeBon, The Crowd: A Study of the Popular Mind (1896), in which the author, a frightened aristocrat, interpreted the crowds of the French Revolution as irrational reversions to animal emotion, and inferred from this that such reversion is characteristic of crowds in general. Gustave Le Bon ( May 7, 1841 &ndash December 13, 1931) was a French Social psychologist, Sociologist, and amateur Freud expressed a similar view in Group Psychology and the Analysis of the Ego (1922). Sigmund Freud (ˈziːkmʊnt ˈfʁɔʏt born Sigismund Shlomo Freud (May 6 1856 &ndash September 23 1939 was an Austrian Psychiatrist who founded Such authors have thought that their ideas were confirmed by various kinds of crowds, one of these being the economic bubble. An economic bubble (sometimes referred to as a speculative bubble, a market bubble, a price bubble, a financial bubble, or a speculative In Holland, during the tulip mania (1637), the prices of tulip bulbs rose to astronomical heights. Tulip mania or tulipomania ( Dutch names include tulpenmanie tulpomanie tulpenwoede tulpengekte and bollengekte) was a period in the An array of such crazes and other historical oddities is narrated in Charles MacKay's Extraordinary Popular Delusions and the Madness of Crowds (1841). Extraordinary Popular Delusions and the Madness of Crowds is a popular history of popular folly by Charles Mackay, first published in 1841.

At the University of Chicago, Robert Park and Herbert Blumer agreed with the speculations of LeBon and other that crowds are indeed emotional. The University of Chicago is a Private university located principally in the Hyde Park neighborhood of Chicago. But to them a crowd is capable of any emotion, not only the negative ones of anger and fear.

A number of authors modify the common-sense notion of the crowd to include episodes during which the participants are not assembled in one place but are dispersed over a large area. Turner and Killian refer to such episodes as diffuse crowds, examples being Billy Graham's revivals, panics about sexual perils, and Red scares. William Franklin Graham Jr KBE (born November 7 1918 better known as Billy Graham, is an evangelist and an Evangelical Christian Their expanded definition of the crowd is justified if propositions which hold true among compact crowds do so for diffuse crowds as well.

Some psychologists have claimed that there are three fundamental human emotions: fear, joy, and anger. Neil Smelser, John Lofland, and others have proposed three corresponding forms of the crowd: the panic (an expression of fear), the craze (an expression of joy), and the hostile outburst (an expression of anger). Each of the three emotions can characterize either a compact or a diffuse crowd, the result being a scheme of six types of crowds. Lofland has offered the most explicit discussion of these types.

2 - the public

Park distinguishes the crowd, which expresses a common emotion, from a public, in which discusses a single issue. Thus, a public is not equivalent to all of the members of a society. Obviously, this is not the usual use of the word, "public. " To Park and Blumer, there are as many publics as there are issues. A public is comes into being when discussion of an issue begins, and ceases to be when it reaches a decision on it.

The use of sample surveys, which purportedly measure public opinion, now almost constitutes an academic discipline in itself. But Blumer excoriates its practitioners: Their highly sophisticated studies are based on the idea that each participant in the public can be counted as one, and that the percentage of persons holding one opinion or another on the issue in question accurately measures the strength of public opinion. Blumer complains that in fact participants enter into discussion to different degrees, and that they have differing amounts of influence on the public's final decision. A skid row bum, he reminds us, is not as influential as an archbishop.

3 - the mass

To the crowd and the public Blumer adds a third form of collective behavior, the mass. It differs from both the crowd and the public in that it is defined not by a form of interaction but by the efforts of those who use the mass media to address an audience. The first mass medium was printing. After many years, other mass media were invented, and the rate of invention has accelerated over the years. The impact of the mass on society has become greater and greater, so that in our time the mass has enormous social impact. The study of mass communications, like public opinion polling, has almost become an academic field.

The mass media attempt to persuade actors to choose among a set of options which are offered--brands of refrigerators, computers, and deodorants, for example. Just as the public acts by resolving an issue, the mass acts when its members choose among the options offered. If participants in a mass choose to watch a popular TV show, many viewers may run to the bathroom during commercial breaks, forcing the city fathers to float bond issues to increase sewage disposal facilities.

Contrary to Blumer, evidence confirms the common sense view that consumers do not usually act in isolation, but often discuss their choices. For this reason Turner and Killian suggest that the mass is best thought of as what Max Weber calls an "ideal type" -- not an accurate description of empirical cases, but a concept created by the sociological observer, who finds it useful in interpreting particular events insofar as they approximate it. Maximilian Carl Emil Weber (maks 'veːbɐ (21 April 1864 &ndash 14 June 1920 was a German political economist and sociologist who was considered A thought experiment (from the German Gedankenexperiment) is a proposal for an Experiment that would test a Hypothesis or Theory A central concept in Science and the Scientific method is that all Evidence must be empirical, or empirically based that is dependent on evidence One might go further and suggest that most or all terms in the field refer to ideal types. Clearly there are crowds which exhibit the properties of both panics and crazes. Often an episode is on the border between categories, and this is true of various other categories in the study of collective behavior.

4 - the social movement

We change intellectual gears when we confront Blumer's final form of collective behavior, the social movement. He identifies several types of these, among which are active social movements such as the French Revolution and expressive ones such as Alcoholics Anonymous. An active movement tries to change society; an expressive one tries to change its own members.

The social movement is the form of collective behavior which satisfies least well the first definition of it which was offered at the beginning of this article. Social movements are a type of group action. They are large informal groupings of Individuals and/or Organizations focused on specific These episodes are less fluid than the other forms, and do not change as often as other forms do. Furthermore, as can be seen in the history of the labor movement and many religious sects, a social movement may begin as collective behavior but over time become firmly established as a social institution.

For this reason, social movements are often considered a separate field of sociology. The books and articles about them are far more numerous than the sum of studies of all the other forms of collective behavior put together. Social movements are considered in many Wikipedia articles, and an article on the field of social movements as a whole would be much longer than this essay.

There have never been many specialists in collective behavior. These few have typically been students of Park and Blumer at Chicago, or, more recently, of Blumer and Smelser at Berkeley. Thus, collective behavior has been a school of thought as well as a subfield of sociology. Like the subfield of social change, some might complain that it is mot a field but an incoherent jumble of topics. This not true of subfields of sociology which are defined by common sense, such as the sociology of the family, politics, or religion.

The study of collective behavior spun its wheels for many years, but began to make progress with the appearance of Smelser's Theory of Collective Behavior (1962), a book which has been called the most important book on the topic during the twentieth century. Social disturbances in the U. S. and elsewhere in the late 60's and early 70's inspired another surge of interest in crowds and social movements. These studies present a number of challenges to the armchair sociology of earlier students of collective behavior.

Criticisms and Evidence

Richard Berk has used game theory to suggest that even a during panic in a burning theater actors may conduct themselves rationally. Game theory is a branch of Applied mathematics that is used in the Social sciences (most notably Economics) Biology, Engineering, This is a striking suggestion, given that panics have been described as the purest form of collective behavior. Berk contends that if the members of the audience decide that it is more rational to run to the exits than to walk, the result may look like an animal-like stampede without in actually being irrational. A stampede is an act of mass impulse among Herd animals or a crowd of people in which the herd (or crowd collectively begins running with no clear direction or purpose Berk's idea is a plausible hypothesis, but some might say that once again a scholar has tried to contribute to the field without rising from his armchair.

A major exception is the work of Clark McPhail, mentioned above, who has examined many actual human gatherings. In The Myth of the Madding Crowd, he concludes that such assemblies can be seen as lying along a number of dimensions, and that traditional stereotypes of emotionality and unanimity often do not describe what happens.

Bibliography

External links

See also

Crowd psychology, or social facilitation theory, is a branch of Social psychology. Mass hysteria, also called collective hysteria, mass psychogenic illness, or collective obsessional behavior, is the sociopsychological Genital retraction syndrome (GRS generally considered a Culture-specific syndrome, is a condition in which an individual is overcome with the Belief that his/her Peer Pressure is a term describing the pressure exerted by a Peer group in encouraging a person to change their Attitude, Behavior and/or Morals Social comparison is a theory initially proposed by Social psychologist Leon Festinger in 1954. The spiral of silence is a Political science and Mass communication theory propounded by the German Political scientist Elisabeth Noelle-Neumann Herd behaviour describes how individuals in a group can act together without planned direction The bandwagon effect, also known as Social proof or "cromo effect" and closely related to opportunism, is the observation that people often do and believe Collective consciousness refers to the shared beliefs and moral attitudes which operate as a unifying force within society Collective effervescence (CE is a perceived Energy formed by a gathering of people as might be experienced at a sporting event a Carnival, a Rave, or Collective intelligence is a shared or group Intelligence that emerges from the collaboration and competition of many individuals Group behavior in Sociology refers to the situations where people interact in large or Small groups The field of Group dynamics deals with Friedrich Wilhelm Nietzsche (October 15 1844 August 25 1900 ( was a nineteenth-century German philosopher and classical philologist Ochlocracy ( Greek: οχλοκρατία or okhlokratía; Latin: ochlocratia) is government by mob or a mass of people Sheeple is a Term of disparagement, a Portmanteau created by combining the words " Sheep " and " people. " Keeping up with the Joneses " is a popular Catchphrase in many parts of the English -speaking world For closely related theories in sociology see Collective behavior.
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