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Coles Supermarkets
Type Subsidiary
Founded 1914
Headquarters Glen Iris, Victoria,
Flag of Australia Australia
No. Year 1914 ( MCMXIV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar (or a Common year Glen Iris ( postcode 3146 is a Suburb of Melbourne, Australia. For a topic outline on this subject see List of basic Australia topics.  of locations 740+
Key people Ian McLeod, Chief Operating Officer, Coles FLC
Industry Retail
Employees 92,000+
Parent Wesfarmers
Website www.coles.com.au

Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers (formerly Coles Group before its acquisition on 23 November 2007). For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" Employment is a Contract between two parties, one being the employer and the other being the employee. A holding company is a company that owns part all or a majority of other companies' outstanding Stock. Wesfarmers ( is one of Australia ’s largest public companies and Australia's largest retailer with its headquarters in Perth Western Australia. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages For a topic outline on this subject see List of basic Australia topics. Wesfarmers ( is one of Australia ’s largest public companies and Australia's largest retailer with its headquarters in Perth Western Australia. Coles Group Limited (formerly Coles Myer Limited was an Australian public company that operated numerous retail chains Events 800 - Charlemagne arrives at Rome to investigate the alleged crimes of Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. With over 740 stores nationally[1] and more than 92,000 employees[2] , Coles currently has second-largest market share behind Woolworths Supermarkets.

Contents

History

Coles was founded by George James (G. J. ) Coles in 1914 when what was called the "Coles Variety Store" opened on 9 April in Smith Street in the Melbourne suburb of Collingwood. Year 1914 ( MCMXIV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar (or a Common year Events 193 - Septimius Severus is proclaimed Roman Emperor by the army in Illyricum (in the Balkans) Melbourne ( is the second most populous city in Australia, with a Metropolitan area population of approximately 3 Collingwood is an Inner city Suburb in Melbourne, Victoria, Australia. Expansion to more stores occurred and the chain was regarded as leaders in providing value to Australian shoppers (G. J. Coles learned the retail trade working for his father's "Coles Store" business at Wilmot, Tasmania between 1910 and 1913).

The exterior of a Coles supermarket in Springvale, Victoria.
The exterior of a Coles supermarket in Springvale, Victoria. Springvale is a Suburb of Melbourne, Victoria, Australia about 20 kilometres south-east of the central business district.
A Coles supermarket in Kurralta Park, Adelaide.
A Coles supermarket in Kurralta Park, Adelaide.

In 1960, the first supermarket was opened in Melbourne suburb Balwyn North and by 1973 Coles had established stores in all Australian capital cities. Year 1960 ( MCMLX) was a Leap year starting on Friday (link will display full calendar of the Gregorian calendar. Balwyn North is a Suburb of Melbourne, Australia, in the state of Victoria. Year 1973 ( MCMLXXIII) was a Common year starting on Monday (link will display full calendar of the 1973 Gregorian calendar.

Throughout the 1980s, stores were badged "Coles New World" (simply "New World" for a brief period late in the decade) until they were renamed Coles Supermarkets in the early 1990s and given the trademark "orb" logo. This was replaced with the "circled tick logo" in 2005, having first appeared as a secondary logo in 2003.

From mid 2006, many BI-LO supermarkets were re-badged as Coles Supermarkets. BI-LO is a major Australian supermarket chain owned by Wesfarmers (formerly Coles Group) Newmart supermarkets, under which BI-LO traded in Western Australia, were re-badged as Coles Supermarkets in 2002-2003. Newmart stores co-located with Coles in the same area or shopping centre were sold to Foodland and re branded as the now-defunct Action Supermarkets chain. Action (formerly Action Food Barns and Action Supermarkets) is a defunct Australian Supermarket chain

Coles reported very poor a trading result for the 13 weeks to April 29, 2007, sparking criticism from many commentators. [3] The failure of the rebadging of BI-LO stores to Coles was blamed in part for the poor results, and a general public concencus that it is cheaper to shop at rival Woolworths, and the conversion program was put on hold at Easter 2007. [4]

On 2nd July 2007, Western Australian based company Wesfarmers agreed to purchase Coles Group Limited for AU$22 billion. Wesfarmers ( is one of Australia ’s largest public companies and Australia's largest retailer with its headquarters in Perth Western Australia. The purchase is scheduled to be completed by October 2007. [5]

In August 2007, as Wesfarmers foreshadowed its plans for the restructuring of Coles Group following its anticipated takeover, it stated that one of three planned divisions would comprise supermarkets, liquor and convenience stores. [6]

In February 2008, Wesfarmers appointed UK retailer Ian McLeod as managing director of Coles Supermarkets plus liquor, fuel and convenience businesses. McLeod's previously headed UK car parts and cycle retailer Halfords and gained supermarket experience with Asda and Wal-Mart. Halfords Group plc ( is a leading retailer of car parts car enhancements and Bicycles operating in the United Kingdom, Ireland and the Czech Asda is a United Kingdom Supermarket chain which retails food clothing and general merchandise Wal-Mart Stores Inc (or Walmart as written in its new logo is an American public corporation that runs a chain of large discount department stores [7]

Advertising

Coles' advertising campaigns on TV, radio, newspapers, catalogues and in-store have employed a host of different names, slogans and logos. Its original slogan was "Nothing over 2/6", when Coles was still primarily operating variety stores. The slogan "You'll find the best value is at Coles New World" was used in the 1980s, during the Coles New World era. In 1991, Coles New World was renamed as Coles Supermarkets and given the trademark New World "orb" logo which it has used for 15 years. In 1998, the capitalised "Supermarkets" text was removed from the logo leaving simply "Coles". Coles used "Serving You Better" from 1998 to 2003 with an associated jingle from 2000. This was replaced with "Save Everyday", endorsed by actress Lisa McCune which saw the "circled tick logo" introduced. Lisa McCune (born 19 February 1971 in Sydney, New South Wales, Australia) is a four time Gold Logie Award winning The circled tick replaced the "orb" logo entirely in 2006 with minor changes to advertising graphics and fonts.

In 2007, that slogan, the circle tick and use of Lisa McCune ceased, with simply the Coles name in the new logo and no slogan at all, in preparation for an entirely new "circular" logo to match the Coles Group brand identity. Coles chose to remove the "Save Everyday" slogan and employed slogan "Something better every day".

Notable promotions

A fuel discount voucher.
A fuel discount voucher.

Private label brands

Coles has three levels of generic or private label brands, announced in 2005 to replace its existing brands such as Savings, Farmland, Persona and Reliance:

By 2006, 1,600 private label products had been introduced under the two cheaper brands. [9] Some adverse commentary was made about the loss of choice on supermarket shelves as private label brands started to dominate. [10]

Departments

Internal departments are organised along lines similar to Coles’ Australian competitors, structured into logical groupings such as service, dairy, bakery, delicatessen, fresh produce, grocery, meat, liquor, general merchandise and apparel and overhead. Many stores have their own bake house. Meat rooms (complete with onsite butchers) still operate in Western Australia and some older stores elsewhere. Western Australia is a state occupying the entire western third of the Australian continent. Liquor departments only exist in stores with 'Coles Liquor', as opposed to Liquorland. Liquorland is a Australian liquor chain owned by Wesfarmers. Liquorland is operated by Wesfarmers ' Food Liquor and Convenience business division Liquorland stores operate with their own store manager and staff.

See also

References

  1. ^ Company Info. Coles Group Limited (formerly Coles Myer Limited was an Australian public company that operated numerous retail chains Wesfarmers ( is one of Australia ’s largest public companies and Australia's largest retailer with its headquarters in Perth Western Australia. Coles Express is an Australian chain of fuel and convenience stores BI-LO is a major Australian supermarket chain owned by Wesfarmers (formerly Coles Group) Liquorland is a Australian liquor chain owned by Wesfarmers. Liquorland is operated by Wesfarmers ' Food Liquor and Convenience business division Pick 'n Pay Hypermarkets are a chain of supermarkets in Brisbane, Queensland, Australia owned by Wesfarmers. Coles Supermarkets. Retrieved on 2007-09-21. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1217 - The Estonian tribal leader Lembitu of Lehola was killed in a battle against Teutonic Knights.
  2. ^ Company Info. Coles Supermarkets. Retrieved on 2007-10-01. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 331 BC - Alexander the Great defeats Darius III of Persia in the Battle of Gaugamela.
  3. ^ Coles Sales Growth Slows, Showing Takeover Challenge. Bloomberg (17 May 2007). Retrieved on 2007-08-23. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 79 - Mount Vesuvius begins stirring on the feast day of Vulcan the Roman god of fire
  4. ^ Coles Supermarket Sales Drop. Sydney Morning Herald (17 May 2007). Retrieved on 2007-08-23. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 79 - Mount Vesuvius begins stirring on the feast day of Vulcan the Roman god of fire
  5. ^ Coles sold for $22 billion. Herald-Sun, Melbourne (2 July, 2007). Retrieved on 2007-08-01. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 30 BC - Octavian (later known as Augustus enters Alexandria, Egypt, bringing it under the control of the Roman
  6. ^ Wesfarmers plans Coles investment, restructuring. Reuters (16 Aug 2007). Retrieved on 2007-08-16. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1384 - The Hongwu Emperor of Ming China, Emperor Dong hears a case of a couple who tore paper money bills while fighting
  7. ^ UK retailer to head up Coles. Sydney Morning Herald (7 February 2008). Retrieved on 2008-02-09. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 474 - Zeno crowned as co-emperor of the Byzantine Empire.
  8. ^ Noric Dilanchian (24 June 2002). Developing and Protecting Brands and Trade Marks in Globalising Markets. Intellectual Property: Protection, Enforcement & Commercialisation 4th Annual National Conference, IES Conferences. Retrieved on 2007-08-23. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 79 - Mount Vesuvius begins stirring on the feast day of Vulcan the Roman god of fire
  9. ^ a b Urban, Rebecca. "Coles gets moving on house brands", The Age, 28 October 2006. Events 306 - Maxentius is proclaimed Roman Emperor. 312 - Battle of Milvian Bridge: Constantine Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Retrieved on 2007-10-12. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 539 BC - The army of Cyrus the Great of Persia takes Babylon.  
  10. ^ Frew, Wendy; Julian Lee. "Choices fade as Coles stacks shelves", The Sydney Morning Herald, 18 March 2005. Events 37 - The Roman Senate annuls Tiberius ' will and proclaims Caligula emperor Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Retrieved on 2007-09-04. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 476 - Romulus Augustus, last emperor of the Western Roman Empire, is deposed when Odoacer proclaims himself  

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