| Chase the Chuckwagon | |
|---|---|
Opening splash screen of Chase the Chuck Wagon |
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| Developer(s) | Spectravision |
| Publisher(s) | Spectravision |
| Platform(s) | Atari 2600 |
| Release date | 1983 |
| Genre(s) | Maze |
| Input methods | Joystick |
Chase The Chuck Wagon is a video game for the Atari 2600 developed by Spectravision and released in 1983. The Atari 2600 is a Video game console released in October 1977 "SpectraVision" is the reflected projection of a simulated moving hologram-like character into three-dimensional space
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Chase the Chuck Wagon is a maze game where the player must guide a dog through a maze in order to reach a chuckwagon. Maze game was a Computer game genre description used by computer journalists during the 1980s to describe any game in which the entire playing field was a Maze A chuckwagon was originally a wagon that carried Food and Cooking equipment on the Prairies of the United States and Canada.
As part a promotion involving the Chuck Wagon line of dog food, Purina contracted video game developer Spectravision to create a game themed around dogs and dog food. Chuck Wagon was a brand of dog food made by Purina starting in the 1970s Nestlé Purina PetCare is the Pet food division of Swiss based Nestlé, following a merger in December 12 2001 between the Nestlé's Friskies "SpectraVision" is the reflected projection of a simulated moving hologram-like character into three-dimensional space Customers could redeem proofs of purchase from bags of dog food in exchange for the game. A proof of purchase (also called a brand seal) is typically some portion of the package of consumer goods and is defined by the product's manufacturer
The game was considered unsuccessful. At the time of the promotion, most video game players were young children who were probably not thrilled by the idea of playing the part of a canine in a game with a dog food theme. The adults who purchased the dog food were apparently uninterested in games. As a result, few copies of the game made it into hands of the public, making this game something of a collector's item. The unshipped copies were destroyed.
The game is an example of new marketing techniques that emerged during the popularity of video games in the early 1980s. [1]
The game has something of a reputation among collectors of Atari video games. It is far from the rarest of games for the Atari 2600, yet the mystique surrounding its history grants it a disproportionate amount of interest. It is commonly referred to as the Holy Grail of Atari 2600 video game collecting. According to Christian mythology, the Holy Grail was the dish plate or cup used by Jesus at the Last Supper, said to possess miraculous powers