| Carlton Draught | |
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| Brewery | Carlton & United Beverages, a subsidiary of Foster's Group |
| Style | pale lager |
| Alc. vol. | 4. Carlton & United Beverages (formerly Carlton & United Breweries) is an Australian brewing company based in Abbotsford, Melbourne, Victoria Foster's Group is a beer group with interests in Brewing, Wine-making and Soft drinks. Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Alcohol by volume (abbreviated as abv or ABV) is a standard measure of how much alcohol ( Ethanol) is contained in an Alcoholic beverage 6% |
Carlton Draught is a 4. 6% (abv) pale lager made in Australia by Carlton & United Beverages. Pale lager is a very pale to golden -coloured Beer with a well attenuated body and noble hop bitterness Carlton & United Beverages (formerly Carlton & United Breweries) is an Australian brewing company based in Abbotsford, Melbourne, Victoria
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Description
Carlton Draught is a pale lager which is sold on tap in its home state of Victoria as well as in New South Wales, Queensland, South Australia and Western Australia, and is one of Australia's most popular selling tap beers. Queensland is a state of Australia, occupying the north-eastern corner of the mainland continent South Australia is a state of Australia in the southern central part of the country Western Australia is a state occupying the entire western third of the Australian continent. [1] It is also sold pre-packaged, Carlton Draught comes in 375ml "stubbie" and 750ml "longneck" bottles and 375ml cans.
The formulation of Carlton Draught was changed slightly in 2003 to reduce the alcohol content from 5. 0% to 4. 6% in response to an increase in alcohol taxes by the Federal government. The logo was also changed, and a new advertising campaign was introduced to target a wider market. Featuring quirky, comical advertisements and billboards; the beer was promoted as simply being "made from beer". Carlton Draught, like most Australian Lagers, is made using a wortstream brewing process, and uses a portion of cane sugar to thin out the body of the beer, apparently due to drinkers preferences.
Advertising
The Carlton Draught: Big Ad used viral marketing techniques before being released on television. The Carlton Draught Big Ad is an award-winning advertisement for Carlton Draught created by George Patterson and Partners (Young Viral marketing and viral advertising refer to Marketing techniques that use pre-existing Social networks to produce increases in Brand awareness
A second comical viral campaign was initiated in September 2006 entitled Flash Beer.
It is focused on a character named Kevin Kavendish (played by Aaron Bertram) applying for a job as a brewer in Carlton Draught. At first, he is rejected then copies a dance sequence in the movie Flashdance and is accepted. Flashdance is a musical / Romance film released in April 1983 and was one of the most successful films of the early 1980s An Australian Satirical Programme on the ABC, The Chasers War On Everything "Ad Road Tested" The Ad. The Chaser's War on Everything is an AFI Award winning Australian Television comedy series broadcast on the Australian Broadcasting Corporation [2] Carlton Draught used to be the main sponsors of the Australian Football League but were superseded by Toyota. The Australian Football League (AFL is both the professional Australian national competition in the Sport of Australian Rules Football and its highest
References
- ^ http://www.cheapdrinks.com.au/pag_Carlton-Draught-Beer.pub CheapDrinks. com. au - Carlton Draught Review
- ^ http://www.flashbeer.com.au
External links
- Official Carlton Draught site
- bigad.com.au, location where the ad can be downloaded in Vividas format
- Plaza Films, location where the ad can be downloaded in QuickTime format
- Small Ad, a spoof version of the same ad, produced by a group of Belgians can be downloaded in Windows Media 9 Format
- RateBeer
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