Capri is a brand of cigarette manufactured by R. J. Reynolds. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a A cigarette ( French "small Cigar " from cigar + -ette) is a product consumed through Smoking and manufactured Richard Joshua "RJ" Reynolds ( July 20, 1850 - July 29, 1918) was an American businessman and founder of the R Introduced in 1987, it is the first widely-available cigarette having an extremely slim shape, at 17 mm in circumference and 100 mm in length, specifically marketed towards women as a way to increase or enhance their sexual appeal. By comparison, standard cigarettes are 25 mm in circumference, and slim cigarettes are 21 mm in circumference. Capri is available in regular and menthol light varieties, as well as regular and menthol ultra-light varieties. Capri is also available in a 120 mm length, which the packaging describes as "luxury length. "