| Calvin Klein Inc. | |
|---|---|
 |
|
| Type | Subsidiary |
| Founded | 1968 |
| Founder | Calvin Klein |
| Headquarters | New York City, United States |
| Parent | Phillips-Van Heusen |
| Website | http://www.calvinklein.com |
Calvin Klein Inc. A subsidiary, in business matters is an entity that is controlled by a bigger and more powerful entity An entrepreneur is a person who has possession over a company enterprise, or Venture, and assumes significant accountability for the inherent risks and the outcome For the company of the same name see Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American The City of New York The United States of America —commonly referred to as the A holding company is a company that owns part all or a majority of other companies' outstanding Stock. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages is an American luxury brand founded in 1968 by Calvin Klein. For the company of the same name see Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American
Contents |
History
In 1968, Klein who was to manage the business, founded Calvin Klein Ltd. Year 1968 ( MCMLXVIII) was a Leap year starting on Monday (link will display full calendar of the Gregorian calendar. , a coat shop in the York Hotel, in New York City with $10,000. The City of New York Legend has it that a year later a buyer from Bonwit Teller got off the elevator on the wrong floor, and ended up placing a $50,000 order. Bonwit Teller was a Department store in New York City founded by Paul Bonwit. It is more likely though, that Klein showed his work to Bonwit Teller staff, which led to the first Calvin Klein collection: a line of men's and women's coats featured at the New York City store.
In 1969, Mr. Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Klein, who was later described as "the supreme master of minimalism," appeared on the cover of Vogue magazine. Vogue is a Fashion and lifestyle Magazine published in eighteen countries by Condé Nast Publications. By 1971, sportswear, classic blazers as well as lingerie were added to his women's collection portfolio.
In 1973, he was awarded the Coty Award for the first time, which he received for three consecutive years, for his 74-piece womenswear collection. Year 1973 ( MCMLXXIII) was a Common year starting on Monday (link will display full calendar of the 1973 Gregorian calendar. The Coty American Fashion Critics' Awards is the highest praise that can be awarded in Clothing and is often referred to as the " Oscars " of the clothing By 1977, annual revenues had jumped to $30 million, and he had licenses for scarves, shoes, belts, furs, sunglasses, and sheets. Klein and Schwartz were making $4 million each. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated at $100 million. In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. By 1981, Fortune magazine figured Klein's annual income at $8. Fortune is a Global Business Magazine published by Time Inc's Fortune|Money Group 5 million a year. In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. The jeans were famously advertised with a commercial featuring a 15-year-old Brooke Shields cooing in 1979/80 that "nothing comes between me and my Calvins" and "I've got seven Calvins in my closet, and if they could talk, I'd be ruined. Brooke Christa Camille Shields (born May 31, 1965) is an American actress and Supermodel. " Controversial advertising, including a series of ads featuring adolescents in sexually evocative poses, has been a recurring theme for the company. Shields advertised for Klein underwear in 1984 as well.
In the late 1970s, the company also made attempts to set up its own fragrance and cosmetics business, but soon withdrew from the market with big financial losses. Year 1970 ( MCMLXX) was a Common year starting on Thursday (link shows full calendar of the Gregorian calendar. In the 1980s, as the designer-jeans frenzy reached its all-time high, Calvin Klein introduced a highly successful line of boxer shorts for women and a men’s underwear collection which would later gross $70 million in a single year. Calvin Klein’s underwear business, promoted later in the 1990s with giant billboards showing images of pop singer "Marky Mark" Mark Wahlberg, was so successful that his underpants became generally known as "Calvins". Mark Robert Michael Wahlberg (born June 5 1971 is an Academy Award -nominated BAFTA -winning American actor rapper and Producer of
The stunning growth continued through the early eighties. The licensing program, which brought in $24,000 when it was initiated in 1974, had royalty income of $7. 3 million ten years later. That year, worldwide retail sales were estimated at more than $600 million. Klein's clothes were sold through 12,000 stores in the United States and were available in six other countries. His annual income passed $12 million.
Financial problems, increased pressure from all sides, disagreements with the licensee of the menswear line and its disappointing sales as well as an enormous employee turnover both within Calvin Klein and its licensing partners led to the first rumors that Calvin Klein Industries, as the company had been known by then, was up for sale. And indeed, in late 1987, it was said that the sale of the company to Triangle Industries, a container manufacturer, had only failed because of the crashing stock market.
Although the company almost faced bankruptcy in 1992, Calvin Klein managed to regain and increase the profitability of his empire throughout the later 90s, mainly through the success of its highly popular underwear and fragrance lines, as well as the ck sportswear line. Mr. Klein was named "America's Best Designer" for his minimalist all-American designs in 1993, and it came as a surprise in 1999 when it was announced that CKI was again up for sale. Planning to expand its business, the company had been approached by two luxury goods companies, LVMH and Pinault Printemps Redoute, to join Calvin Klein, but nothing resulted. LVMH Moët Hennessy • Louis Vuitton SA ( usually shortened to LVMH, is a French Holding company and is the world's largest Luxury PPR is a French multinational Holding company specializing in retail shops and luxury Brands. Other potentials like Tommy Hilfiger Corp. Thomas Jacob Hilfiger (born March 24, 1951 in Elmira New York) is a American Fashion designer and founder of the brand Tommy and Italy's Holding di Partecipazioni proved to be similar disappointments because of CKI's steep price tag of supposedly $1 billion. After seven months and no potential buyer, Mr. Klein announced that his empire was not on the market anymore. The company would never manage to go public, which had supposedly been Mr. Klein's plan once.
Calvin Klein Home
In the early 1990's, Klein created an upscale Home Collection which included bedding, bath towels, terry bathrobes and bath accessories. (Initially, the basic towels were custom produced by Fieldcrest (Pillowtex) and most of the bedding was custom produced by Home Innovators. )
In the early 2000's, a new urban popularly-priced line of bedding and bath called The Khaki Collection was created with slightly lower thread counts. This line was discontinued in 2006.
Acquisition by Phillips-Van Heusen
In mid-December 2002, Calvin Klein Inc. (CKI) was finally sold to shirt maker [[Phillips Van Heusen|Phillips Van Heusen Corp. ] Tracie Rozhon, Calvin Klein Selling His Company To Biggest Shirtmaker in the U. S. , New York Times, 18 December 2002, whose then CEO Bruce Klatsky was the driving force behind the deal, for about $400 million in cash, $30 million in stock as well as licensing rights and royalties linked to revenues over the following 15 years that were estimated at $200 to $300 million. The sale also included an ongoing personal financial incentive for Mr. Klein based on future sales of the Calvin Klein brand.
PVH outcompeted VF Corp., the maker of Lee and Wrangler jeans, which had also been interested in the jeans, underwear and swimwear business of CK that had been controlled by Warnaco Group, maker of Speedo swimwear, since 1997. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company VF Corporation ( is an American apparel Corporation. VF Corporation is the world's largest clothing company and a leader in jeanswear intimate apparel daypacks Lee is a brand of Denim Jeans first produced in 1889 in Salina Kansas. Wrangler is a manufacturer of Jeans. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face The Warnaco Group Inc is an American Fashion Corporation. It is based out of New York City. Speedo is a manufacturer of swimwear and accessories The company was started by Alexander MacRae under the name of MacRae Hosiery Manufacturers in Bondi Beach The deal with PVH did not include these businesses, and they remained with Warnaco. The Warnaco Group Inc is an American Fashion Corporation. It is based out of New York City. Unable to pay debts from acquisitions and licensing agreements and due to bad publicity by a later dismissed lawsuit with Calvin Klein over selling license products to retailers other than agreed upon with Calvin Klein, Warnaco had filed for chapter 11 protection in mid-2001 but eventually emerged from bankruptcy in February of 2003. The Warnaco Group Inc is an American Fashion Corporation. It is based out of New York City. Mr. Klein himself had considered Linda Wachner, then CEO of Warnaco Group, a personal enemy. The Warnaco Group Inc is an American Fashion Corporation. It is based out of New York City.
In reaction to the announcement of the deal, Phillips-Van Heusen shares closed down 14 cents at $12. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company 54 on the New York Stock Exchange on December 17, 2002. The industry feared that PVH had taken on too much with the acquisition. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company It is said that talks between Calvin Klein and PVH had begun as early as 2000. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company
The transaction between Calvin Klein and PVH was financially supported by Apax Partners Inc., a New York private equity firm, which is said to have made a $250 million equity investment in PVH convertible preferred stock, as well as a $125 million, two-year secured note, all in exchange for seats on the board of PVH. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company
CKI thus became a wholly owned subsidiary of PVH. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company In the beginning, Mr. Klein himself, who was included as a person in the 15-year contract he had signed with PVH, remained creative head of the collections but then continued as an advisor (consulting creative director) to the new company from 2003 on and has since been more withdrawn from the business. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company Mr. Klein has appeared in the news from time to time since then when his name was associated with drug abuse, withdrawal treatments and public nuisance. Barry Schwartz was said to concentrate on his role as chairman of the New York Racing Association, a horse-racing club. The New York Racing Association is the non-profit management group that runs the three largest Thoroughbred Horse-racing tracks in the state of New The current President and COO of the CKI division within PVH is Tom Murry, who had filled this position already before the acquisition. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company
With the fall 2006 Collection runway presentations in New York City, CKI inaugurated an 8,600 sq ft show room space that can seat up to 600 people on the ground floor of 205 West 39th Street, in Times Square South where Calvin Klein has been headquartered since 1978. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. The City of New York Times Square is a major intersection in Manhattan, New York City at the junction of Broadway and Seventh Avenue and stretching from West Their current office space in the building is about 143,000 sq ft with lease costs probably figuring at around $30 per sq in that area.
Current licenses
In early 2003, it was announced that Vestimenta SpA of Italy would be entrusted with the manufacture and distribution of Calvin Klein Collection for men and women – the label's high-end designer line which these days is shown on runways during the fashion weeks in New York and Milan – while design, marketing, advertising and public relations as well as control over the distribution of the line remained with CKI. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein.
In June 2003, CKI announced that Kellwood Corp. of Chesterfield, Missouri had been selected as a strategic licensing partner to produce, source and distribute a Calvin Klein women's better sportswear line to launch in North, Central and South America in late 2004. Under the terms of the arrangement, Kellwood collaborated with Andrew Grossman and Alexander Vreeland, two seasoned Giorgio Armani executives, who had formed a new business venture named GAV with Jay Schottenstein, chairman and CEO of Schottenstein Stores Corp., to help develop and launch the line in terms of marketing, design and advertising. Fashion career From 1961 to 1970 Armani worked as a designer in well-known fashion house Nino Cerruti Jimenez after which he left to pursue freelance work Jay Schottenstein (born 1955 is an entrepreneur from Columbus Ohio. Schottenstein Stores Corp, based in Columbus Ohio, is a Holding company for various ventures of the Schottenstein family GAV, a Manhattan based company, already then designed and manufactured for ck Calvin Klein and Emanuel Ungaro. Emanuel (Maffeolit Ungaro (born 1933 in Aix-en-Provence) is a French Fashion designer. The cooperation between Kellwood and GAV was ended on friendly terms in September 2005 with Kellwood being left solely responsible for the women's sportswear line while the other parties could focus on their ck Calvin Klein bridge business. A better sportswear line for men has been designed and developed in-house at CKI and PVH since spring 2004. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company
Just recently (December 2005), the Warnaco Group announced that in 2006 they would acquire 100% of the shares of the companies that operate the licenses and related wholesale and retail businesses of Calvin Klein Jeans and accessories in Europe and Asia as well as the ck Calvin Klein bridge line of sportswear and accessories in Europe from Fingen SpA, a Florentine holding company, and Euro Cormar SpA for €240 million. The Warnaco Group Inc is an American Fashion Corporation. It is based out of New York City. ck Calvin Klein is the bridge collection for Calvin Klein ck Calvin Klein apparel ispresently distributed for women and men exclusively through licensing partner Onward Kashiyama inJapan and Fingen, a company controlled by the Italian Fratini family, had held a 90% share in the European Calvin Klein business – which was managed by Fabio Fusco – since 1995 with CKI owning the remaining 10%. Additionally, beginning in 2008 and continuing through December 2013, Warnaco will assume the license for Calvin Klein Collection men's and women's apparel and accessories worldwide from Fingen, with Mr. The Warnaco Group Inc is an American Fashion Corporation. It is based out of New York City. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. Fusco remaining in charge after the completion of the deal. The deal will have no impact on the existing US licenses with Kellwood Corp. for the Calvin Klein women's better sportswear line and with GAV for the ck Calvin Klein bridge sportswear business.
In 1997, Calvin Klein International and Swatch Group signed a license agreement. Since this date, the company ck Watch & Jewelry has been creating and marketing watches, and more recently jewelry, for Calvin Klein International.
Designers
The current creative director for Calvin Klein Collection for women is Brazilian-born Francisco Costa who had already worked with Mr. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. Francisco Costa (born 1961 Costa became the principal designer for Calvin Klein at the age of 42 in September 2003 Klein directly before the founder’s departure from the company.
Italo Zucchelli, a former Jil Sander and Romeo Gigli designer, had collaborated with Calvin Klein for six seasons before he became head designer of the Calvin Klein Collection menswear line in spring 2004. Jil Sander is a minimalist German Fashion designer. Her work descends from that of Coco Chanel, as opposed to the bleeding-edge esthetic of Lagerfeld
Brands
The most visible brand names in the Calvin Klein portfolio include:
- Calvin Klein Collection (black label, top-end designer line)
- ck Calvin Klein (grey label, recently repositioned as bridge collection line)
- Calvin Klein (white label, better sportswear line)
- Calvin Klein Sport (sports version of the white label line for Macy's)
- Calvin Klein Jeans (denimwear line)
- Calvin Klein Home (high end bedding, towel, bath rug and accessory collections)
- Calvin Klein Golf (launched in late 2007)
- Calvin Klein Underwear (underwear collections)
Licenses are in effect for the most of the above mentioned brands' jeans, kids clothing, underwear, swimwear, sleepwear, hosiery and socks, watches, fragrance, eyewear and home lines/collections. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. ck Calvin Klein is the bridge collection for Calvin Klein ck Calvin Klein apparel ispresently distributed for women and men exclusively through licensing partner Onward Kashiyama inJapan and Macy's is a chain of mid-range American Department stores Its Flagship store in Herald Square, New York City has been billed
Stores
- Calvin Klein Collection
In the late 1990s the company opened elegant Calvin Klein Collection stores in Paris, Seoul, and Taipei and ultra-fancy ck Calvin Klein stores in Hong Kong, Milan and Kuwait City. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. As of today, there is only one Calvin Klein Collection store operated by CKI. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. It is located in New York City. Out of the two Calvin Klein Collection stores that existed in the US, the Dallas location in Highland Park Village which had been open for 20 years was closed in mid-2005. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. The only international location, in Paris, was closed by PVH in March 2006. Phillips-Van Heusen Corporation ( is an Apparel company and the world's largest Shirt company The New York store, which serves as the company's flagship store at 654 Madison Ave. , remains open still today. Partners maintain Calvin Klein Collection stores in Milan, Beijing and Dubai. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein.
- Calvin Klein (white label)
Specialty retail Calvin Klein stores, designed by New York architecture firm Lynch/Eisinger/Design have been opened at Lenox Square in Atlanta, Beverly Center in Los Angeles, Cherry Creek Mall in Denver, Natick Collection in Natick, MA, The Mall at Partridge Creek in Michigan and Aventura Mall in Aventura, Florida. Lenox Square, owned by the Simon Property Group, is a Shopping mall located in the Buckhead neighborhood of Atlanta Georgia, in the The Beverly Center is a Shopping center in Los Angeles California, United States. Cherry Creek Shopping Center, also known as Cherry Creek Mall, is an upscale Shopping mall about three and half miles southeast of downtown Denver, The Natick Collection, formerly known as Natick Mall until February 2007 is a large Shopping mall owned by General Growth Properties (GGP located near The Mall at Partridge Creek is an open-air Shopping mall in Clinton Township, a suburb of Detroit Michigan, United States. An additional eight stores also designed by Lynch/Eisinger/Design are set to open in 2008. There are also several Calvin Klein Outlet stores, mostly located within factory outlet malls in the US, that sell the white label sportswear and sometimes the ck lines at reduced prices but do not carry the Collection lines. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein.
- Calvin Klein Jeans
The Warnaco Group maintains Calvin Klein Jeans and corresponding outlet stores in the US and elsewhere, carrying the denim and casual collections. The Warnaco Group Inc is an American Fashion Corporation. It is based out of New York City. The United States of America —commonly referred to as the International Calvin Klein Jeans stores exist around the globe. Among many other countries in the UK, Germany, Greece, Croatia, Egypt, India, Australia and New Zealand. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. Greece (Ελλάδα transliterated: Elláda, historically, Ellás,) officially the Hellenic Republic (Ελληνική Δημοκρατία Croatia (Hrvatska ˈxȓvatska officially the Republic of Croatia ( Republika Hrvatska) is a southern Central European country at the crossroads between This article is about the country of Egypt For a topic outline on this subject see List of basic Egypt topics. India, officially the Republic of India (भारत गणराज्य inc-Latn Bhārat Gaṇarājya; see also other Indian languages) is a country For a topic outline on this subject see List of basic Australia topics. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island
- Calvin Klein Underwear
Signature Calvin Klein Underwear boutiques can be found in New York City, Toronto, the UK, Hong Kong, Shanghai, Singapore and Taiwan. The City of New York Toronto (təˈrɒntoʊ colloquially pronounced or) is the largest city in Canada and is the provincial capital of Ontario The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Hong Kong ( officially the Hong Kong Special Administrative Region, is a territory located on China 's south coast on the Pearl River Delta, and borders Shanghai ( 上[[wikt 海|海]] is the largest city in China in terms of population and one of the largest urban areas in the world with over 20 million Singapore Taiwan ( Taiwanese: Tâi-oân/Tāi-oân (historically 大灣/台員/大員/台圓/大圓/台窩灣 is an Island in East Asia.
- Department Stores
The major department stores in the US, including Macy's, Lord & Taylor and Nordstrom, as well as many small independent stores carry the ck, white label and/or Jeans collections. The United States of America —commonly referred to as the Macy's is a chain of mid-range American Department stores Its Flagship store in Herald Square, New York City has been billed Lord & Taylor, based in New York, New York, is the oldest upscale Department store chain in the United States. Nordstrom Inc ( is an upscale Department store chain in the United States. Some high-end department stores, such as Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus also carry Calvin Klein Collection. Bergdorf Goodman is a major world-renowned luxury goods Department store based in Midtown Manhattan in New York City. Saks Fifth Avenue is an upscale American Department store owned and operated by Saks Fifth Avenue Enterprises (SFAE a subsidiary of Saks Incorporated. Neiman Marcus is an upscale specialty retail Department store, operated by the Neiman Marcus Group in the United States. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. Notable retailers in the UK offering Calvin Klein include stores such as John Lewis Partnership, Debenhams and KJ Beckett. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The John Lewis Partnership is a major United Kingdom retailer which operates John Lewis Department stores Waitrose Supermarkets and Debenhams plc ( is a British -based retailer operating under a Department Store format in the UK and franchise stores in other countries Calvin Klein collections are also found online with particular internet focus on selling Calvin Klein underwear and fragrance.
- Europe and Asia
In Europe, Calvin Klein is predominantly known for its underwear, accessories and perhaps the Collection business, rather than for the medium-priced sportswear lines which are available at select high-end retail stores. Calvin Klein Collection is the brand name for the costly High-end designer menswear and womenswear lines from fashion house Calvin Klein. In Asia, there are also signature ck stores that only carry the ck sportswear line.
Fragrances
Calvin Klein is famous for the label's various lines of perfumes and colognes. Their perfumes and the corresponding fragrance lines used to be maintained by Calvin Klein Cosmetics Company (CKCC), a Unilever company, until recently when in May 2005 cosmetics giant Coty, Inc. of New York bought up the fragrance licensing agreements from Unilever. Unilever is a Multi-national corporation, formed of Anglo - Dutch parentage that owns many of the world's Consumer product brands Coty Inc is a beauty products manufacturer whose core businesses are fragrances color cosmetics and skin care New York ( is a state in the Mid-Atlantic and Northeastern regions of the United States and is the nation's third most populous Unilever is a Multi-national corporation, formed of Anglo - Dutch parentage that owns many of the world's Consumer product brands [year of launch]
- Calvin (men) [1981]
- Calvin Klein Man [2007]
- ck be (unisex) [1996]
- ck IN2U (men and women) [2007]
- ck one (unisex) [1994, 'Red Hot' limited edition 2000, 'Graffiti' art limited edition 2003]
- ck one Electric (unisex) [2006] LIMITED EDITION
- ck one Scene (unisex) [2006] LIMITED EDITION
- ck one Summer [2004 yellow and green] [2005 yellow and orange] [2006 blue and green] [2007 red and green] [2008 clear blue] LIMITED EDITIONS
- Contradiction (men and women) [men 1998, women 1997]
- Crave (men) [2003]
- Eternity (men and women) [1989]
- Eternity Moment (women) [2004]
- Eternity Purple Orchid (women) [2003] LIMITED EDITION
- Eternity Rose blush (women) 2002 LIMITED EDITION
- Eternity Summer (men and women)[2006] LIMITED EDITION
- Escape (men and women) [men 1993, women 1991]
- Euphoria (women) [2005] (men) [2006]
- Euphoria Blossom (women)[2007]
- Euphoria Intense (men) [2008]
- Obsession (men and women) [men 1986, women 1985]
- Obsession Night (men and women) [2005]
- Truth (men and women) [men 2002, women 2000]
Advertising
The early ads in the 1980's were shot by Bruce Weber. Bruce Weber (born March 29, 1946 in Greensburg Pennsylvania) is an American Fashion photographer and occasional Filmmaker Calvin Klein's advertising campaigns are frequently controversial, but prove this can be very successful - to the point of making a blitz career. One of his male underwear models, Mark Wahlberg, went on to fame as hip hop star 'Marky Mark', launching himself into the Hollywood scene to become a current "A-list" actor. Mark Robert Michael Wahlberg (born June 5 1971 is an Academy Award -nominated BAFTA -winning American actor rapper and Producer of Another Hollywood star owing his respectable career to the Calvin Klein advertisements is Antonio Sabato Jr.. Antonio Sabàto Jr (born February 29, 1972 in Rome, Italy) is an Italian / American actor In the early '90s, Calvin Klein was also responsible for launching the international career of supermodel Kate Moss and offering her another opportunity to revive her career in 2002 after cocaine allegations. Kate Moss (born January 16 1974) is an English model who has appeared on over 300 magazine covers.
They also play with emerging technologies. When advertising cKone perfume in 1999, they employed a very unusual and groundbreaking campaign that displayed e-mail addresses in print advertisements, targeted at teenagers. When these teens mailed these addresses, they would be placed on a mailing list that sent them mails with vague details about the models' lives, with fake details meant to make them more relatable. A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients These mails came at unpredictable intervals, and were supposed to give readers the feeling that they had some connection with these characters. Though the mailing lists were discontinued in 2002, the campaign has inspired similar marketing tactics for movies and other retail products.
Internet
In 2004 the company managed to buy the premium Domain Name CK. In Computer networking, a domain name is a name given to a collection of network devices that belong to a domain which is an administrative space managed according com.
Trivia
- In Back to the Future, Marty McFly goes by the name Calvin Klein after he is called that by his fifties mother because he is wearing CK underwear. Back to the Future is a 1985 science fiction Comedy film directed by Robert Zemeckis and produced by Steven Spielberg.
- On Family Guy, Klein is seen asking to use Stewie in one of his ads. Family Guy is an animated American television sitcom created by Seth MacFarlane that airs on Fox and regularly on other When Peter feels unsure, Brian states "Peter, this is heterosexual fashion designer Calvin Klein," referencing the homosexual stereotype of male fashion designers.
- On Seinfeld, Kramer has an idea of making cologne of the scent of the beach. This is one of Calvin Klein's famous cologne called "The Beach".
See also
References
External links
- Official site
- Extensive archive of Calvin Klein ads
- Calvin Klein Underwear home page
- Calvin Klein womenswear collections at style.com
- Lynch / Eisinger / Design
- Calvin Klein Collection menswear Fall/Winter 2006 at style.com
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