Burberry
Type	Public (LSE: BRBY)
Founded	Basingstoke, United Kingdom (1856)
Headquarters	London, United Kingdom
Key people	Thomas Burberry (Founder) Christopher Bailey (CCO)
Industry	Fashion
Products	Clothing Accessories Perfumes
Website	Burberry.com

Burberry is a British luxury fashion house, manufacturing clothing and fashion accessories. A public company usually refers to a company that is permitted to offer its registered securities ( Stock, bonds, etc The London Stock Exchange or LSE is a Stock exchange located in London, England. Basingstoke is a town in northeast Hampshire, England It lies across a Valley at the source of the River Loddon. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Christopher Bailey is an English fashion designer He joined Burberry in May 2001 A creative director is a position usually found within the Advertising, media or entertainment industries but may be useful in other creative organizations For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" Fashion refers to styles of dress (but can also include cuisine literature art architecture and general comportment that are popular in a culture at any given time In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Clothing (also called clothes, accoutrements, accouterments, or habiliments) protects the Human body from extreme Weather Fashion accessories are decorative items that supplement one's garment, such as Jewelry, Gloves, Handbags, Hats belts, Perfume is a mixture of fragrant Essential oils and Aroma compounds Fixatives and Solvents used to give the human body animals objects and living A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Clothing (also called clothes, accoutrements, accouterments, or habiliments) protects the Human body from extreme Weather Fashion accessories are decorative items that supplement one's garment, such as Jewelry, Gloves, Handbags, Hats belts, Its distinctive check pattern has become one of its most widely copied trademarks. A trademark or trade mark, represented by the symbols ™ and ®, or mark is a distinctive sign or indicator used by an individual The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. It runs a catalogue business and has a fragrance line. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. For the ship see RMS Queen Elizabeth 2 Elizabeth II (Elizabeth Alexandra Mary Context States headed by Elizabeth II History The earliest recorded British Royal Charter was granted to the Weavers’ Company in 1155 by Henry II of England. Burberry's trademark products are its fashionable handbags and exclusive fragrances. The Design Director is Christopher Bailey. Christopher Bailey is an English fashion designer He joined Burberry in May 2001

Early years

A ladies' Burberry handbag in the company's trademarked check pattern

Burberry was founded in 1856 when 21-year-old Thomas Burberry (1835 - 1926), a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. Year 1835 ( MDCCCXXXV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian Calendar (or a Common Year 1926 ( MCMXXVI) was a Common year starting on Friday (link will display the full calendar of the Gregorian calendar. Basingstoke is a town in northeast Hampshire, England It lies across a Valley at the source of the River Loddon. Wildlife Hampshire has wildlife typical of the island of Great Britain By 1870 the business had established itself by focusing on the development of outdoors attire. In 1880 Burberry invented gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. Gabardine is a tough tightly woven fabric used to make Suits Overcoats Trousers and other garments Gabardine was patented in 1888. Burberry was the original name, but then soon switched to Burberrys, after many customers from around the world began calling it Burberrys of London. This name is still visible on many older Burberry products.

In 1891 Burberry opened a shop in the Haymarket, London, which still exists and is the site of Burberry’s corporate headquarters. Haymarket is a street in the St James's district of the City of Westminster, a London Borough London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. In 1904, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark. In 1911 they became the outfitters for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who lead a 1914 expedition to cross Antarctica. Roald Engelbregt Gravning Amundsen (ˈɾuːɑl ˈɑmʉnsən ( July 16, 1872 – c The South Pole, also known as the Geographic South Pole or Terrestrial South Pole, is the southernmost point on the surface of the Earth. Sir Ernest Henry Shackleton, CVO, OBE, (15 February 1874 – 5 January 1922 was an Anglo-Irish explorer who was one of the principal figures of the period

In 1914 Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat". The War Office was a former department of the British Government, responsible for the administration of the British Army between the 17th century and 1963 when A trench coat or trenchcoat is a Raincoat made of Waterproof heavy-duty Cotton drill or Poplin, Wool Gabardine After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats. It has been popularized by Humphrey Bogart in Casablanca and Peter Sellers in the Pink Panther films. Casablanca ( is an American Romantic drama film directed by Michael Curtiz, starring Humphrey Bogart, Ingrid Bergman and Richard Henry Sellers, CBE, commonly known as Peter Sellers ( 8 September 1925 &ndash 24 July 1980) was a British The Pink Panther is a series of comedy films featuring the bumbling French police detective Jacques Clouseau that began in 1963 with the release of

Burberry also specially designed aviation garments. A. E. Clouston and Mrs Betsy Kirby Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry.

The Burberry Check

The trademarked Burberry check pattern.

The black, white, and red pattern known as haymarket check or the "Burberry classic check" was first used as a lining for the Burberry trenchcoat in 1924. A trench coat or trenchcoat is a Raincoat made of Waterproof heavy-duty Cotton drill or Poplin, Wool Gabardine It was not until 1967 that the Burberry Check, now a registered trademark, was widely used on its own for items including umbrellas, scarves, and luggage. "Parasol" redirects here For other uses see Umbrella (disambiguation, Umbrella (song or Parasol (disambiguation Uses and types In cold climates a thick Knitted scarf often of Wool, is tied around the Neck to keep warm Luggage is any number of Bags cases and containers which hold a Traveller s articles during transit. The Novacheck was introduced for the younger market, later altered by making it more "exploded" (bigger) and slanted in a diamond or "mitre" pattern. Christopher Bailey debuted of the "Housecheck", a more exploded version of the Novacheck, during the runway show of S/S 06. Christopher Bailey is a lecturer of English at the University of Brighton and is an occasional Screenwriter for Television.

UK image problems and revitalisation

During the 1970s, the brand became popular with the British football casual cult, leading to it to being associated with chavs, hooligans and members of football firms by the 1990s. Casuals are a Subculture of football support that developed in the late 1970s and early 1980s in the United Kingdom, and is typified by Football hooliganism Chav (ʧæv or Charv/Charva (ʧɑːv Football hooliganism such as brawls vandalism and intimidation carried out by Association football club supporters and fans The brand became something of a national joke, particularly when actress Danniella Westbrook was photographed with her young daughter wearing matching Burberry. Danniella Westbrook (born 5 November, 1973) is an English actress and Television presenter.

Closure of Treorchy factory

Burberry store in London, England

In September 2006 Burberry announced the closure in March 2007 of its factory in Treorchy, South Wales, moving 310 jobs to Hong Kong and mainland China. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Treorchy (Treorci is a Village, although it used to be and still has characteristics of a Town, in the County borough of Rhondda Cynon Taff South Wales (De Cymru is an area of Wales bordered by England and the Bristol Channel to the east and south and Mid Wales and West Wales Hong Kong ( officially the Hong Kong Special Administrative Region, is a territory located on China 's south coast on the Pearl River Delta, and borders Talk People's Republic of China) PEOPLE'S REPUBLIC OF CHINA ARTICLE GUIDELINES The firm stated that the Treorchy plant was "not commercially viable". The unpopular decision resulted in protests by workers outside the Burberry flagship stores in London, under the banner "Keep Burberry British". The high-profile campaign was masterminded by local Welsh Assembly Member Leighton Andrews and was supported by politicians from across Wales, including MEPs Glenys Kinnock, Eluned Morgan and Jill Evans. Leighton Andrews (born 11 August 1957 in Cardiff) is a Welsh Labour politician currently the National Assembly for Wales member for It was also backed by celebrities from the world of cinema, music and sport including Prince Charles ^[1], Tom Jones ^[2], Sir Alex Ferguson ^[3], Ioan Gruffudd (the international face of Burberry), Emma Thompson, Rhys Ifans, Bryn Terfel, The Automatic, Tanni Grey-Thompson, Irvine Welsh, Michael Sheen, Steve Jones and William Saville. Sir Thomas John Woodward, (born 7 June 1940 known by his stage name Tom Jones, is a Welsh pop music singer particularly noted for his powerful voice Sir Alexander Chapman "Alex" Ferguson, CBE, (born 31 December 1941 in Govan, Glasgow) is a Scottish football manager Ioan Gruffudd (ˈjoʊæn ˈgrɪfɪð;; born 6 October 1973) is a Welsh Actor. Emma Thompson (born April 15 1959 is an Academy Award - Emmy Award - BAFTA Award - and Golden Globe -winning Anglo-Scottish Actress Rhys Ifans r̥ ɨːs 'ivans (born 22 July 1968) is a Welsh Actor. Bryn Terfel Jones CBE (brɨn ˈtɛrvɛl born November 9, 1965) is a Welsh Bass-baritone opera and concert singer The Automatic, (also known as The Automatic Automatic in the U Dame Tanni Carys Davina Grey-Thompson DBE (born 26 July 1969 in Cardiff Wales) is a Welsh athlete and TV presenter Irvine Welsh (born 27 September 1958 Leith, Edinburgh) is a contemporary Scottish novelist, best known for his novel Trainspotting Michael Sheen (born 5 February 1969) is a BAFTA and Laurence Olivier Award - nominated Welsh Actor perhaps best known for Steve Jones (born Stephen Ashton Jones 16 March 1977) is a Welsh television presenter, Actor and model. The PR disaster reached a new stage when local MP Chris Bryant made a motion on 23 January 2007 in Parliament to remove Burberry's Royal Warrant if it persists in its intention to move these jobs offshore. Christopher John Bryant (born 11 January 1962 is a British Politician and is the Labour Member of Parliament for Rhondda, which he The Parliament of the United Kingdom of Great Britain and Northern Ireland is the supreme legislative body in the United Kingdom and British overseas territories History The earliest recorded British Royal Charter was granted to the Weavers’ Company in 1155 by Henry II of England. The debate lasted 23 minutes. [1]

The campaign has gone global with co-ordinated protests against the closure held in London, Paris, New York, Chicago, Strasbourg and Las Vegas. [2]

Corporate history

Burberry was an independent company until 1955, when it was bought by Great Universal Stores (GUS), owners of UK High Street retailers Argos and Homebase. GUS plc ( was a FTSE 100 retailing group based in the United Kingdom High Street, or the High Street, is a Metonym for the generic name (and frequently the official name of the primary Business street Argos is the largest general-goods Retailer in the United Kingdom and Republic of Ireland with over 700 stores Homebase is a British Home improvement store and Garden centre, with 320 stores across the United Kingdom and the Republic of Ireland Beginning in 2000, there were rumours of GUS releasing Burberry as an independent company. ^[4] But it was not until December 2005, when Burberry was spun-off as the Burberry Group. Today, Burberry trades on the London Stock Exchange under the ticker symbol BRBY. The London Stock Exchange or LSE is a Stock exchange located in London, England.

In the United States, the company has boutiques in Americana Manhasset, Aspen, Atlanta, Atlantic City, Austin, Beverly Hills, Boca Raton, Boston, Canoga Park, CA, Charlotte, Chicago, Coral Gables, FL, Dallas, Denver, Hackensack, NJ, Houston, Kansas City, King of Prussia, Las Vegas, McLean, VA, Naples, FL, Natick, MA, New York City, Washington, DC, Northbrook, IL, Oak Brook, IL, Orlando, Palm Beach,Palo Alto, CA,Philadelphia, Scottsdale, Short Hills, Sunrise, Fl at Sawgrass Mills, Minneapolis at Mall of America , South Coast Plaza, San Antonio, San Diego, San Francisco, San Jose, Seattle, Washington Troy, Michigan, and White Plains, NY

To complement the Burberry USA Shop Online, the UK in October 2006 launched their transactional store, and in March 2007, extended order fulfilment across selected European countries at Burberry UK & Europe Shop Online. The United States of America —commonly referred to as the Americana Manhasset is a high-end premium open-air shopping center located in Manhasset, New York. Aspens are Trees of the willow family and comprise a section of the Poplar genus Populus sect Boca Raton ("bōkə rə-tōn" is a city in Palm Beach County, Florida incorporated in May 1925 Canoga Park (formerly known as Owensmouth is a section of the San Fernando Valley region of Los Angeles, California, United States about 25 miles (40 kilometers Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. Coral Gables (sometimes referred to as The Gables) is a City in Miami-Dade County, Florida, southwest of Miami, in the United The City and County of Denver (pronounced /ˈdɛnvɚ/ is the Capital and the most populous city of Colorado, in the United States Hackensack is a city in Bergen County, New Jersey, United States and the county seat of Bergen Kansas City Missouri only Items for the metro area Kansas City Kansas or North Kansas City MO should go on their respective pages King of Prussia is an Unincorporated community in Upper Merion Township, Montgomery County, Pennsylvania, United States. Las Vegas ( Spanish: "The Meadows" is the most populous City in the state of Nevada, the seat of Clark County, and an internationally McLean (pronounced "mick-CLANE") is an Unincorporated community located in Fairfax County in Northern Virginia. Naples is a city in Collier County, Florida, USA. As of 1 July 2006, the U Natick (Pronunciation ˈneɪtɪk is a town in Middlesex County, Massachusetts, United States. The City of New York Washington DC ( formally the District of Columbia and commonly referred to as Washington, the District, or simply D Northbrook is a village located at the northern edge of Cook County Illinois. Oak Brook is an affluent Suburb of Chicago in DuPage County, in Illinois. Orlando is a major City in central Florida, USA and is the County seat of Orange County Florida. Palm Beach may refer to Places;Aruba Palm Beach Aruba, a city northwest of Oranjestad;Australia Palm Beach New South Palo Alto (ˌpæloʊˈæltoʊ from Spanish: palo: "stick" and alto: "high" i Philadelphia (ˌfɪləˈdɛlfiə Scottsdale ( O'odham Vaṣai S-vaṣonĭ; Yaqui Eskatel) is a city in the eastern part of Maricopa County, Arizona, Short Hills is an unincorporated area located within the township of Millburn, in Essex County, New Jersey, United States. Sunrise is a city in Broward County, Florida, United States. Originally called "Sunrise Golf Village" the name did not sit well with the retirees Sawgrass Mills a popular Alligator -shaped Shopping mall operated by the Simon Property Group that is located in Sunrise Florida, a suburb Mall of America (also MOA, MoA or the Megamall) is a super-regional shopping mall located in the Twin Cities suburb of Bloomington South Coast Plaza is an upscale Shopping mall in Costa Mesa California, USA in Orange County, and one of the most notable shopping centers in the The City and County of San Francisco is the fourth most populous city Troy is a city in Oakland County in the US state of Michigan. The City of White Plains is the County seat of Westchester County New York. In November 2007, fulfilment was again extended to the whole of the EU. Both sites offer the latest new arrivals and classic pieces across rainwear, outerwear, apparel, handbags, shoes & accessories including sunglasses, watches & fragrance.

Rose Marie Bravo, who led Burberry to mass market success from 1997 till 2006, has now become vice executive, while her former job has been given to former DKNY and Liz Claiborne manager Angela Ahrendts. She graduated Cum laude and joined Abraham and Strauss' department store at Long Island as a buyer in 1971 DKNY ( D onna K aran N ew Y ork is the Label of Fashion designer Donna Karan. Liz Claiborne Inc is a fashion company founded in 1976 in New York City that designs and markets a wide range of women's and men's apparel accessories Angela Ahrendts is an American businesswoman She is currently executive chairwoman of Burberry.

They also have 5 icon stores in the world. In America it is located in the International Plaza and Bay Street in Tampa, Florida Icon Stores have all the classic Burberry items, however 90% of its stock is limited edition and exclusive items that they sell. International Plaza and Bay Street is a large upscale Shopping mall located in the Westshore business district of Tampa Florida. You can only get those items online or in the 5 icon stores located around the world.

See also

• Christopher Bailey (fashion designer)
• Chav

References