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Bundaberg Rum is a dark rum produced in Bundaberg, Australia, often referred to as "Bundy". Rum is a Distilled beverage made from Sugarcane by-products such as Molasses and sugarcane Juice by a process of fermentation Bundaberg is a city in Queensland, Australia. The city lies on the Burnett River, approximately 385 kilometres north of the state capital Brisbane For a topic outline on this subject see List of basic Australia topics.

Bundaberg Rum was first produced 1888 after some local sugar millers proposed using the excess molasses produced in their mills to make rum. Year 1888 ( MDCCCLXXXVIII) was a Leap year starting on Sunday (click on link for calendar of the Gregorian calendar (or a Sugar is a class of edible Crystalline substances mainly Sucrose, Lactose, and Fructose. Molasses or Treacle is a thick Syrup by-product from the processing of the Sugarcane or Sugar beet into Sugar. Rum is a Distilled beverage made from Sugarcane by-products such as Molasses and sugarcane Juice by a process of fermentation Production ceased from 1907 to 1914 and from 1936 to 1939 after fires, the second of which caused rum from the factory to spill into the nearby Burnett River. Year 1907 ( MCMVII) was a Common year starting on Tuesday (link will display the full calendar of the Gregorian calendar (or a Common year Year 1914 ( MCMXIV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar (or a Common year Year 1936 ( MCMXXXVI) was a Leap year starting on Wednesday (link will display the full calendar of the Gregorian calendar. Year 1939 ( MCMXXXIX) was a Common year starting on Sunday (link will display the full calendar of the Gregorian calendar. The Burnett River is a river in central Queensland, Australia that empties into the Pacific Ocean near the city of Bundaberg. This company does not produce Bundaberg Ginger Beer. Bundaberg Brewed Drinks Pty Ltd is an Australian based family owned Soft drinks manufacturer located in Bundaberg, Queensland.

In 1961, the company introduced the polar bear as its unusual choice of mascot, to imply that the rum could ward off the coldest chill. Year 1961 ( MCMLXI) was a Common year starting on Sunday (link will display full calendar of the Gregorian calendar. The polar bear ( Ursus maritimus) is a Bear native to the Arctic Ocean and its surrounding seas The term mascot – defined as a term for any person animal or object thought to bring Luck – colloquially includes anything used to represent a group with a common [1] The Bundaberg Distilling Company owns its own cola producing facility, which supplies the cola for its ready-to-drink Bundaberg Rum & Cola products. Cola is a sweet carbonated drink usually with Caramel coloring and containing Caffeine. Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added

In 2000, the Bundaberg Rum company and distillery were sold to British company Diageo. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. Diageo plc () is the largest multinational beer wine and spirits company in the world [2]

Contents

Products

There are currently a number of products available which are distributed by Diageo:

Bottles

Pre-mix (RTD)

On-tap/Keg

Distillery

The Bundaberg Rum distillery is open to visitors for tours of the facility. There is also a museum and offers free samples of Bundaberg Rum products for visitors.

Sponsorship

Bundaberg Rum is a major sponsor of the Australian "Wallabies" rugby union team and also sponsors the Bundaberg Rum Rugby Series. The Australian national rugby union team is the representative side of Australia in Rugby union. Overview See also Playing rugby union A rugby union match lasts for 80 minutes (plus stoppage time with a short Bundaberg is also a sponsor of the NSW Waratahs[3]. The New South Wales Waratahs (referred to as HSBC Waratahs for sponsorship reasons the Waratahs or simply the ' Tahs) are an Australian

Bundaberg Rum also sponsors the rugby league ANZAC Test (also known as the Bundaberg Rum Test) till 2009. The ANZAC Test (also known as the Bundaberg Rum Test for sponsorship reasons is a Rugby League Test match played annually between This article is about the year For the film see 2009 Lost Memories.

Bundaberg Rum signed a 5 year deal with the NRL to be the "Official Spirit of the NRL". Also they are naming-rights sponsor of NRL Monday Night Football.

Previously Bundaberg Rum had sponsored a stadium in Cairns, Australia which was formally known as Bundaberg Rum Stadium but has been renamed to Cazaly's Stadium. Cazaly's Stadium, formally known as Bundaberg Rum Stadium, is a sports Stadium in Cairns, Australia, that is named after former VFL

Criticism and controversy

Bundaberg Rum has been criticised for its controversial decision to sponsor the "alcohol-fuelled mayhem" of the NRL. [4][5] Bundaberg Rum continues to use the slogan "The Official Spirit of the NRL" despite "almost daily reports of drunken rampages, assaults, drink-driving and various other forms of unacceptable behaviour by the stars of rugby league. "[4] Many offences include the combination of alcohol and violence against women (See: List of Rugby league incidents). The following is a listing of all off-field incidents that have received media coverage involving footballers from Rugby league competitions in Australia, New Zealand

Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions. [6][7] The Bundaberg Rum Bear advertisements have been cited as one of the favourite ads among Australia's youth. [8] The National Drug and Alcohol Research Centre in Australia criticised the sponsorship of sport by alcohol companies, quoted "it's a message that young people get, that sports and alcohol go together. "[9]

Bundaberg Rum has been labelled the drink for yobbos[10], after some bars reported that "bundy drinkers are a lot louder, and more disruptive than other patrons. Yobbo or yob is a Slang term for an uncouth or thuggish blue collar person " In 2005, four bars in Brisbane banned the rum products, claiming it makes drinkers aggressive and attracts the wrong crowd[10]. Brisbane ( is the state capital of Queensland. Brisbane is the third most populous city in Australia and the most populous city of Queensland "They will abuse bar staff, half a dozen a night, normally gangs of blokes, the marketing is directed at yobbos," one bar owner told The Age newspaper. Gangsters redirects here For the computer game see Gangsters (video game. Yobbo or yob is a Slang term for an uncouth or thuggish blue collar person [11] The Bundaberg Rum Distillery admitted it was aware its brand had a reputation of being associated with aggression, and said it may change its advertising to dispel its "yobbo" image. [12]

On 19 October, 2007, Australian Rugby Union (ARU) chairman Peter McGrath stood aside from the chairmanship after Bundaberg Rum reportedly accused him of being in an intoxicated state at the Rugby World Cup in Marseille, France. The Australian Rugby Union (ARU is the governing body of Rugby union in Australia. The Rugby World Cup is the premier international Rugby union competition Marseille, ( English alt Marseilles mɑrˈseɪ — French: maʁsɛj locally — Provençal Occitan: Marselha maʀˈsijɔ This article is about the country For a topic outline on this subject see List of basic France topics. McGrath refuted the claims. [13]

Pop Culture

Bundaberg Rum revitalised a fascination with Drop Bears for the Australian public. A drop bear (or dropbear) is a fictional Australian Marsupial said to be related to the Koala. It started with an TV advertising campaign that featured, what can assumed to be, three young Swedish tourists in Australia camping. The young Australian males then proceed to warn them about 'drop bears' saying that they're "like a koala, only bigger and meaner" and "they drop from the trees". This results in the ladies being convinced to camp with them. [14]

Gallery

Bundaberg Rum Distillery

Bundaberg Rum Distillery

Carton of 4x6pack of Bundy Rum and Cola

See also

References

  1. ^ Bundaberg Rum website - history section. Bundaberg is a city in Queensland, Australia. The city lies on the Burnett River, approximately 385 kilometres north of the state capital Brisbane Beenleigh Rum is one of Australia's oldest brands Rum is distilled in a wide variety of locations by a number of different producers The following is a listing of all off-field incidents that have received media coverage involving footballers from Rugby league competitions in Australia, New Zealand Alcohol advertising is the promotion of Alcoholic beverages by Alcohol producers through a variety of media. The ANZAC Test (also known as the Bundaberg Rum Test for sponsorship reasons is a Rugby League Test match played annually between Bundaberg Rum website. Retrieved on 2008-03-26. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1026 - Pope John XIX crowns Conrad II as Holy Roman Emperor.
  2. ^ Diago Press Release - Diageo acquires Bundaberg Rum from Bundaberg Sugar Group Ltd via Diageo website 6 December 2000
  3. ^ Sponsors & Partners - NSW Rugby
  4. ^ a b Mike Daube. The time has come to end glamourising alcohol sponsorship. Retrieved on 2007-06-04. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 781 BC - The first historic Solar eclipse is recorded in China.
  5. ^ Community Alcohol Action Network, 4 September 2006"
  6. ^ ABC Radio National, 3 Nov, 2002 Program: Background briefing
  7. ^ Community Alcohol Action Network (CAAN) 'Grogwatch'
  8. ^ B&T Magazine, 20 December, 2004 Story: "Young adults are a paradox for marketers"
  9. ^ The Sydney Morning Herald, 12 July, 2003 Story: "Alcohol ads wet whistle of youth sport clubs"
  10. ^ a b Bundaberg denies rum jungle claim - The Age, 8 March 2005
  11. ^ Bundy drinkers 'not yobs' - The Age, 7 March 2005
  12. ^ Ryan, Rosemary (2005-03-15). The Age is a Broadsheet daily Newspaper, which has been published in Melbourne, Australia since 1854 The Age is a Broadsheet daily Newspaper, which has been published in Melbourne, Australia since 1854 Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Events 44 BC - Julius Caesar, Dictator of the Roman Republic, is stabbed to death by Marcus Junius Brutus, Bundy fights yobbo claims. B&T Magazine. Retrieved on 2008-03-27. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 196 BC - Ptolemy V ascends to the throne of Egypt. 1309 - Pope Clement V excommunicates
  13. ^ ARU chairman stands aside. The Sydney Morning Herald (2007-10-19). The Sydney Morning Herald ( SMH) is a daily Broadsheet Newspaper published by Fairfax Media in Sydney, Australia Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 202 BCE - The Battle of Zama results in the defeat of Carthage and Hannibal. Retrieved on 2007-10-19. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 202 BCE - The Battle of Zama results in the defeat of Carthage and Hannibal.
  14. ^ YouTube - Drop Bear

External links

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