Brian Leigh Maxwell (b. 1953, London, England, d. Year 1953 ( MCMLIII) was a Common year starting on Thursday (link will display full calendar of the Gregorian calendar. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland March 19, 2004, San Anselmo, California), a Canadian athlete, track coach, entrepreneur and philanthropist, was the founder of PowerBar, a maker of energy and nutritional products for athletes. Events 1279 - A Mongolian victory in the Battle of Yamen ends the Song Dynasty in China. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " San Anselmo is an incorporated town in Marin County, California, in the western United States. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Coach (baseball|Coach (basketball|Coach (ice hockeyIn Sports a coach or manager is an individual involved in the direction instruction and training of the operations An entrepreneur is a person who has possession over a company enterprise, or Venture, and assumes significant accountability for the inherent risks and the outcome Philanthropy is the act of donating money goods services time and/or effort to support a socially beneficial cause with a defined objective and with no financial or material PowerBar is an American maker of Energy bars and other related products (particularly Sports drinks gel-based foodstuffs for distance athletes and the
Maxwell never intended to become a marathon runner and lacked the speed necessary to be competitive at shorter distances. The marathon is a long-distance foot race with an official distance of 42 Despite this, he persevered, and by 1977 he was ranked third among all marathoners in the world by Track and Field News. Also 1977 (album by Ash. Year 1977 ( MCMLXXVII) was a Common year starting on Saturday (link displays Track & Field News is a magazine founded in 1948 by brothers Bert Nelson & Cordner Nelson, focused on the world Even though he was a cultural model of fitness, at only 51 years of age he was killed by a heart attack. Myocardial infarction ( MI or AMI for acute myocardial infarction) also known as a heart attack, occurs when the blood supply This may have been linked to his marathon running, although there is no proven link between marathon running and heart problems in otherwise healthy individuals. The marathon is a long-distance foot race with an official distance of 42 The marathon is a long-distance foot race with an official distance of 42
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Early life and education
Maxwell grew up in Toronto, Canada, where he attended Victoria Park Secondary School (now Victoria Park Collegiate Institute), and he was a member of the Victoria Park Track Club (not associated with the school). Toronto (təˈrɒntoʊ colloquially pronounced or) is the largest city in Canada and is the provincial capital of Ontario Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The club was coached by Commonwealth Games shot put gold medalist Dave Steen. The Commonwealth Games is a multinational Multi-sport event. Held every four years it involves the elite athletes of the Commonwealth of Nations. The shot put is an Athletics (track and field event involving "putting" (throwing in a pushing motion a heavy David Lee Steen (born November 14, 1959 in New Westminster British Columbia) is a retired Canadian Decathlete, a three-time
In 1975 Maxwell graduated with a Bachelor of Arts degree in architecture from the University of California, Berkeley, where he was on the Golden Bears track team. Year 1975 ( MCMLXXV) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. The term architecture (from Greek αρχιτεκτονικήarchitektoniki) can be used to mean a process a profession or documentation The University of California Berkeley (also referred to as Cal, Berkeley and UC Berkeley) is a major research university located in Berkeley As an outstanding student on the team, he won the Brutus Hamilton Award.
Elite athlete and Coach
After graduating from UC Berkeley, Maxwell frequently represented Canada as a long distance runner. He was part of the 1980 Olympic team that did not participate in the games in Moscow due to the U. The 1980 Summer Olympics, officially known as the Games of the XXII Olympiad, were an International Multi-sport event held in Moscow in the Soviet Moscow (Москва́ romanised: Moskvá, IPA: see also other names) is the Capital and the largest city of S. -led boycott. His fastest marathon was 2:14:43 in 1977. Maxwell went on to serve as the cross country and distance running coach at UC Berkeley, helping four team members become NCAA Division I All-Americans in cross country and track and field. The National Collegiate Athletic Association ( NCAA, often pronounced "N-C-Double-A" is a voluntary association of about 1200 institutions conferences organizations An All-American "team" is an honorary Sports team composed of outstanding Amateur players those considered the best players of a specific season for
PowerBar
Maxwell started the PowerBar company with his girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. He came up with the idea of an energy bar after dropping out of a marathon at the 21-mile mark, at about the segment of the 26. 2 mile event known among runners as 'The Wall', where experts say the body ceases burning carbohydrates and begins burning muscle tissue instead. The Wall is a Rock opera presented as a Double album by the English Progressive rock band Pink Floyd, released in late Carbohydrates (from ' Hydrates of Carbon ' or saccharides ( Greek σάκχαρον meaning " Sugar " are the most In the kitchen of their Berkeley, California home, the couple began developing snack bar recipes with both simple and complex carbohydrates that would taste good and be easy to digest, especially during endurance competitions. Berkeley is a city on the east shore of San Francisco Bay in Northern California, in the United States. Polysaccharides are relatively complex Carbohydrates They are Polymers made up of many Monosaccharides joined together by Glycosidic bonds Endurance (also called sufferance) is the ability for humans to exert themselves through aerobic or Anaerobic exercise for relatively long periods of time
Maxwell ended up with a company with 300 employees and $150 million in annual sales by 2000, when the company was purchased by Nestlé for $375 million. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. Nestlé is a multinational packaged food company founded and headquartered in Vevey, Switzerland
Among PowerBar's many contributions to the world of fitness, the company sponsored numerous events and athletes while benefitting from such indirect advertising. Maxwell also pioneered the 'photo contingency' sponsorship, which has become commonplace in sports today.
Active. com
In late 2000, Maxwell invested in the Active Network Inc. (Active. com), helping establish the company as the leading provider of data management and online registration services for fitness events. By 2001, Maxwell joined Active's board of directors. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar.
Legacy
In addition to helping promote many fitness events and sponsoring numerous athletes, Maxwell and his wife have contributed generously to the UC Berkeley, from which both graduated. The former Kleeberger Field was renamed Maxwell Family Field after the couple donated funds to replace the artificial surface. Located just north of UC Berkeley's Memorial Stadium, the field serves as home to the university's hockey, football and lacrosse programs.
Jennifer Maxwell also endowed a full-tuition scholarship (Brian L. Maxwell Fellowship) at the Berkeley Haas School of Business. Established in memory of Brian L. Maxwell, Maxwell Fellowships are intended to memorialize his drive, creativity, and entrepreneurial spirit which led Brian to achieve success in business and his athletic pursuits. There has been an award named after Maxwell at the high school he attended, Victoria Park Collegiate Institute, which is given to a student who excels in athletics and academics while at Victoria Park.
Maxwell was survived by his wife and six children.
External links
- Berkeley.edu - 'Cal mourns passing of Brian Maxwell, former coach, runner, PowerBar founder, and philanthropist: Memorial service scheduled for noon April 2 at Haas Pavilion', University of California, Berkeley (March 22, 2004)
- PowerBar.com - 'PowerBar Mourns the Passing of Founder, Brian Maxwell', PowerBar (March, 2004)
- PowerBar founder collapses from the San Francisco Chronicle, March 20, 2004
| Sporting positions | ||
|---|---|---|
Preceded by Ron Hill |
Enschede Men's Marathon Winner 1977 |
Succeeded by Kirk Pfeffer |